Fri.Feb 19, 2016

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Does Outbound Marketing Still Fit in Today’s Landscape?

DiscoverOrg

There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it? Here at DiscoverOrg, supporting outbound sales and marketing lead generation through accurate data and comprehensive sales intelligence is core to our business.

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The Must-Have Content Planning Calendar For 2016

Marketing Insider Group

You may not have a crystal ball to predict what kind of content will be popular tomorrow, but you can see the future – and it’s recurring events that will pique the interest of audiences and publishers year after year. Creating content about popular annual events can lead to an uptick in traffic, SEO, brand […]. The post The Must-Have Content Planning Calendar For 2016 appeared first on Marketing Insider Group.

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How to Control Rich Snippets on Social Media

Convince & Convert

From a brand perspective, social media is the gift of a brand platform, a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. When we share a post on social media—particularly Facebook and LinkedIn—a title and summary of content from that hyperlink are pulled in right along with the link.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. And if you’re not, it’s critical to get to the bottom of it, and understand why so you can learn how to improve your campaigns.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

Image via BigStockPhoto.com. For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES). In Las Vegas during the first week in January, advancements in technology are introduced and predictions are made for the year. This year, Snapchat was everywhere— literally. As Director of National Media Accounts for the Ad Council, I work with Snapchat to build social impact partnerships that raise awareness of critical issues in America.

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3 Mistakes Ecommerce Merchants Make With Mobile Commerce

Hubspot

With mobile shopping accounting for more than 50% of online purchases , it’s obvious that mobile commerce is huge—and it’s getting bigger. The use of mobile devices for online purchases is growing faster than ecommerce did. For that reason, many make mistakes or have erroneous beliefs about mobile commerce. These mistakes could lead to mcommerce failure.

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Are You Ready for the Content Marketing Commitment?

DivvyHQ

There’s really no reason to sugar coat this. When kicking off new content marketing initiatives, do not expect to see results for at least 3 months (or more). Sorry folks… It takes time to break through the noise, build trust and nurture consumers. In most situations, you’re going to have to touch consumers multiple times before they engage with your brand in any sort of meaningful way.

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3 Key Attributes of Strategic Content Planning (And How Akoonu’s Taking It On!)

Akoonu

Most of us have seen study after study indicating that many marketers are disappointed by the results of their content. It’s frustrating. You spend significant time writing the asset, it’s typically well produced, and it has something interesting to say. But even so, it doesn’t perform well. The thing is, your content may very well be a great read, but if it’s not relevant to your buyers’ needs at a specific point in their journey, they’re not going to read it.

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The Power of Saying "No": 3 Leaders Discuss How They Handled Their Most Difficult Career Decisions [Podcast]

Hubspot

Some things in life are easy to turn down. Offered a boiling cup of coffee in the middle of the summer? That's an easy thing to pass on. But some decisions in life aren't so clear-cut. That shiny new opportunity you're offered might not be all good or all bad. So when you're confronted with those tough calls, what should you do? In this episode of The Growth Show, we hear about the most difficult situations three of our past guests have been presented with in their careers -- and why they walked

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. I want to add some much-needed clarity to marketing technology, and Marketing Marvels will help.

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The #1 Reason CEOs Should Care About Lead Generation

ViewPoint

I often say that CEO’s don’t care about leads, they only care about revenue. Unfortunately, unless you, as the CEO of your company, start caring about leads you are going to lose revenue and miss your number. The corporate landscape has drastically changed to make businesses earn their audience's attention. What this means for you is that enterprise sales leads are more important than ever before, and your lead generation strategies must align with your target audience’s needs.

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Digital casualties: digital diversity at the workplace

Biznology

This is the third “digital casualties” post. You can read the first two here and here. As we transition to a workplace increasingly reliant on the so-called digital technologies, where much of what is said and done happens in bits and bytes, “in the cloud,” in our mobile and wearable devices, and in virtual timelines, there is a large contingent of employees that feel disconnected and left behind.

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Customer Advocacy: How to Create Campaigns That Create Community

SnapApp

Brand loyalty and customer retention are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. Keeping your customers happy and creating community buzz around your organization can be a serious profit increaser without huge investment.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Promoting Your Content: You’ve written great content, now make sure people see it!

Hinge Marketing

You have a well-crafted blog post that is ready to go. You know it is good because you spent the time up front, considering the right topic , crafting the headline, bringing in compelling imagery, linking to other relevant content, and writing and rewriting the post until it sings. Guess what? That is only half of the task. You also need a thoughtful content promotion strategy to get your blog post in front of people.

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Should Your Brand Hire People with Specialized or Generalized Marketing Skills?

Content Standard

As a general career rule, specialties function as an important professional asset. Doctors, for example, almost always develop areas of specialty, even if they end up working as generalists. Similarly, engineers focus on specific sectors—mechanical, civil, electric— and specific niches even within those sectors. In any industry, employees are asked to do a small number of tasks at any given time, which defeats the purpose of being well-rounded.

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Deconstructing Glengarry.

Funnelholic

As you know, I leave my serious blogging to the my content for TOPO. When I went to let off some steam, I come over the Funnelholic and write something fun. (I realize I just said I like to write b2b sales and marketing blog posts for fun). BTW, the other day, I was introduced by someone as “formerly the Funnelholic” I am still the Funnelholic man…just a little less frequently. (: The most famous sales movie scene of all time has got to be the Alec Baldwin rant in Glengarry Gle

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How User Generated Content Will Keep You Relevant

LEADership

How would you feel if I told you that the best tactic to build up your brand’s relevance not only wouldn’t cost you a thing, but it wouldn’t even require you to do any work? Chances are, you’d laugh and think that I was joking. But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Does It Take Money to Make Money? See What 25 Successful Entrepreneurs Started Out With [Infographic]

Hubspot

Ever catch yourself making a silly excuse to get out of doing something? I do it all the time: I can't go to the gym because I need to do the dishes. I can't finish that book because I'm too busy. I can't organize my closet because I'm too tired. Trouble is, when you've got an excuse for every little thing, it's really hard to make any progress. And at the end of the day, excuses cause you to miss opportunities that could potentially change the course of your life.

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No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

We've all been there. You're working from home, when all of a sudden the WiFi cuts out. You're about to step into the subway or take off in a plane, when you realize you forgot your book and don't have anything to do on your trip. You're at the office, totally on a roll working on a project and out of nowhere. EVERYTHING STOPS LOADING. Cue minor panic attack.

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