Tue.Oct 28, 2014

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The dashboard has finally been perfected

Biznology

'One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens.

Adsense 173
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4 Parts of a Must-Click Call to Action

Convince & Convert

'When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests. Interestingly, almost 30% of all A/B tests are CTA button tests, according to one study.

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6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. 1. Identify what kind of marketplace your business competes in. Is your industry new and fragmented? Growing with increasing competition? Mature with larger companies acquiring smaller businesses?

Analysis 124
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How to Write a Darn Good Sentence [SlideShare]

Hubspot

'Literary theorist and legal scholar Stanley Fish wrote , "The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world.". Remarkable writing isn''t just for academics and authors; it''s a fundamental skill for marketers, too. The "remarkable" part is where it gets tricky.

Class 60
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Brand Bites: Sounds That Sell

Brandfolder

Brand noise is everywhere. Your average consumer is bombarded so frequently that they’re forced to start tuning things out. How do you break through? With sonic branding–the practice of using.

More Trending

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How the Content Creation Process Has Evolved on College Campuses

Content Standard

What does the content creation process look like at your college or university? Are your current students acting as brand ambassadors? Do they feel empowered to provide you with original content, amplify content from your blog, and share on social media channels? Is the content they provide structured around search engine optimization (SEO) best practices?

Process 40
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Have A Heart: Consumers Love Ethical Brands

Brandfolder

Pop Quiz: Two identical bottles of dish soap are sitting on the shelf at Target. Which one do you buy? If you’re like 55% of consumers worldwide, you reach for.

Ethics 40
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Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. According to a recent report from digital marketing company Mediative , based on data from a eye-tracking study of 53 participants who were asked to complete 43 common search tasks, people have significantly changed the way they engage with SERPs over the last decade.

SERP 40
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The Scoop On Tumblr’s All-Out Assault On Your Eyeballs

readwrite

It was only a matter of time. The post The Scoop On Tumblr’s All-Out Assault On Your Eyeballs appeared first on ReadWrite.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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STOP Now or Your Content Dies

Convince & Convert

'Failure. Even the sound of the word “failure” is disheartening. For me, it conjures images of a bomb exploding inside a watermelon. Am I alone in my sentiments? I don’t think so. I am inclined to believe that most writers and bloggers share the same fear of failure every time they publish a new piece of content. To avoid having to repeatedly be confronted by this fear, it is important to understand that not only do we need to communicate a message that captivates our audience, but we also need

Blogger 165
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4 Content Marketing Productivity Killers

Adobe Experience Cloud Blog

'Author: Dayna Rothman Being a content marketer is hard. I know that first hand! There is a ton of content to create, your strategy needs to be coordinated with various teams and internal customers, you need to know exactly the right content to create for the right buyer, and you need to provide it to that buyer at the right time. Plus, content creation can be a manual and creative process that simply takes time.

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Free Ebook: How to Master Personalized Marketing

Hubspot

'Before the rise of inbound marketing , traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted. . This antiquated, one-size-fits-all approach to marketing didn''t take into account who the target audience actually was.

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Dreamforce 14 – Hot or Not

LeanData

The party’s over but the buzz is still around. At Dreamforce this year, many things were hot, but a few were not. One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Can B2B Social Media Marketers Keep Up With Kim Kardashian?

KoMarketing Associates

'Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Isn’t that the very reason why you decided to click on this post, because for some reason we are intrigued with Kim Kardashian and her controversial self? Kim K.’s online presence is stronger than ever; with 24.6 million followers on Twitter , 20.3 million followers on Instagram , and 23.7 million Facebook page likes.

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Dreamforce 14 – Hot or Not

LeanData

The party’s over but the buzz is still around. At Dreamforce this year, many things were hot, but a few were not. One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users.

article thumbnail

Dreamforce 14 – Hot or Not

LeanData

The party’s over but the buzz is still around. At Dreamforce this year, many things were hot, but a few were not. One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users.