markempa

JULY 15, 2013

'Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Q. Which of the following lead generation tactics does your organization currently use? Q. Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) for each of the lead generation tactics your organization is using.

Lead Generation 226

Lead Generation Tactics Effectiveness Generation 226

Customer Experience Matrix

JULY 15, 2013

'If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 171

Biznology

JULY 15, 2013

'Image via CrunchBase. Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper ). 41% prefer care delivered via mobile devices (PWC). 40% of office visits could be replaced by eVisit (source: Mayo Clinic ). 30% of the 9000+ healthcare apps available are targeted at physicians at clinicians (PWC). 900+ hospitals are actively using social networking tools to communicate with patients (MC).

Case Study 133

Case Study Case Studies Mobile Marketing ROI 133

Adobe Experience Cloud Blog

JULY 15, 2013

'Author: Fab Capodicasa Consumer technology is moving at a hectic pace. In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior. However, there are some trends that Financial Services companies are ignoring at their own peril. Here, I take a moment to explore the key marketing trends and the resulting opportunities for marketers.

Marketing Management 105

Marketing Management Marketing Automation Services Service Word of Mouth 105

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Webinar Metrics

Hubspot

JULY 15, 2013

'I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”. It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also

PR 60

PR Public Relations Cold Calling Press 60

Hubspot

JULY 15, 2013

'Once you hit ''send'' on an email, its fate is in the hands of the email gods. In other words, things like recipients'' email clients, the devices they''re using to open it, and their browsers. Your recipients could see an email that''s beautifully designed , perfectly aligned, and the optimal size. or those graphical elements might not even show up at all.

Clickthrough 54

Clickthrough Tips Display Act-On 54

Webbiquity

JULY 15, 2013

'One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.” There are three kinds of marketing data analysts: those who can count and those who can’t.

Marketing AI 193

Marketing AI Best Practices Business Paid Search Agency 193

Vidyard

JULY 15, 2013

Content is proving to be a powerful tool of attraction, but with everything from infographics to white papers to consider including in your marketing mix, why is video your best option? According to Eloqua research insights , the modern marketer is always balancing the art of creating compelling brand content with understanding the sophisticated, science-like data behind campaign performance.

Video Marketing 50

Video Marketing Top of Funnel Planning B2B Thought Leadership 50

Crimson Marketing

JULY 15, 2013

'( Matt Mansfield/1000 Content Ideas ).

Service 138

Service Product Content Marketing Content 138

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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