markempa

NOVEMBER 11, 2013

'Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”. Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones.

Mobile Marketing 239

Mobile Marketing Spending B2B Marketing Budget Programs 239

Biznology

NOVEMBER 11, 2013

'Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing.

Course 161

Course Planning Work Management Peer-to-peer 161

Everything Technology Marketing

NOVEMBER 11, 2013

'We see it again and again: professional services sellers misread the real desires and priorities of their buyers, and consequently stumble in the art of closing the sale. The Hinge Research Institute conducts regular research on the professional services marketplace. For our most recent study , we set out to examine how successful providers cross the perception gap between buyers and sellers.

Work Management 126

Work Management Marketing Management Cross-Selling Case Studies 126

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

'Author: Heidi Bullock It’s official – the bird is the word! #itsgoodtobeJackDorsey. Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. Did you know there are 500 million tweets sent every day?! As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

Lead Gen 105

Lead Gen Twitter Lead Scoring Lead Ranking 105

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Hinge Marketing

NOVEMBER 11, 2013

'Getting more business from your existing clients is perhaps the most basic of all professional services marketing strategies. Yet when it comes to repeat business, many firms stumble. At a recent marketing conference, I asked folks if they had the experience of a seemingly satisfied client go to one of their competitors for a service that they offered.

Ideal Customer Profiles 68

Ideal Customer Profiles Work Management Business Marketing Management 68

Leading Results Rambings

NOVEMBER 11, 2013

'At Leading Results, we will get asked why we nearly always use the term Key Phrase instead of Keyword. Related Stories What’s the Difference Between a Keyword and a Key Phrase? The Tagging Pyramid We can’t accept money from someone who isn’t a customer.

Keywords 67

Keywords Tagging SEO Search Marketing 67

LeadSquared

NOVEMBER 11, 2013

We had recently conducted a webinar on How to get started with Website SEO. Several brilliant questions were posed at our panelists and they were happy to acknowledge them. One of the questions that caught our attention was this…in 2011, Google had started suppressing organic keyword searches from marketers to disallow them to see which terms were bringing traffic to their site.

Keywords 52

Keywords Search Marketing Google Adwords 52

Leading Results Rambings

NOVEMBER 11, 2013

'At Leading Results, we will get asked why we nearly always use the term Key Phrase instead of Keyword. At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links. Today, almost all of the easy-to-rank-for keywords are taken.

Keywords 67

Keywords Lead Scoring Lead Ranking Tagging 67