Marketing Insider Group

JANUARY 9, 2019

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and […]. The post 4 Practical Tips to Get Your Business Ready and Set for 2019 appeared first on Marketing Insider Group.

Practices 224

Practices Tips Business Marketing & Strategy 224

Contently

JANUARY 9, 2019

Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite.

Video Marketing 138

Video Marketing Brand Identity Branding Youtube 138

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

Oktopost

JANUARY 9, 2019

Looking to tap into social influence of your employees? Look no further. We have assembled a list of the Top 10 Employee Advocacy Tools that will help you do that.

Tools 116

Tools Thought Leadership 116

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

JANUARY 9, 2019

Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93

Markempa

JANUARY 9, 2019

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying team. Moreover, the bigger the potential deal, the more people, departments, and functional areas get involved.

Account Based Marketing 90

Account Based Marketing ABM Paid Search Agency Demand Generation 90

Ontraport

JANUARY 9, 2019

This is Part 5 of a 5-part series about the customer lifecycle. If you haven’t already, check out Part 4 to learn about the Delight stage. You’ve attracted new prospects’ interest in your brand, converted those leads into loyal customers, fulfilled customer satisfaction through the delivery of an excellent customer experience, and delighted your customer […].

Customer Satisfaction 81

Customer Satisfaction Fulfillment Brand Identity Branding 81

Outreach

JANUARY 9, 2019

We are fast approaching Unleash ‘19. Like warp speed fast. And I, for one, am getting pretty antsy in my pantsy to get down to San Diego and mingle with nearly 1,000 revenue-generating royals from some of the the world's most innovative and fastest-growing companies. Can you believe we’re less than 2 months away? To celebrate the dwindling amount of sleeps until THE Sales Engagement Conference of the year, we want to announce this year’s keynote speakers!

Training 69

Training Startups Pricing Price 69

Ontraport

JANUARY 9, 2019

Not all leads are created equal. Marketing teams today are transitioning their goals from quantity to quality when it comes to lead generation. The post The Latest Strategies in Lead Qualification appeared first on The ONTRAPORT Blog.

Lead Qualification 76

Lead Qualification Leads Lead Marketing Qualified Leads 76

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

LiveRamp

JANUARY 9, 2019

Reallocating marketing budgets based on analytics can be complex, but it’s certainly possible. Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). The retailer came to us with this measurement problem: According to its online attribution models, display media contributed significantly to total online revenue, but it had no visibility into whether this was reflected

Case Study 63

Case Study Case Studies ROAS Spending 63

Bannerflow

JANUARY 9, 2019

In-house marketing is dramatically changing the way brands and agencies operate across Europe. According to a new Bannerflow and Digiday report , an astonishing 91 percent of brand decision makers have, or are in the process of moving part, or all, of their marketing in-house. Transparency, greater control over creative, and a better return on investment (ROI) are just some of the reasons.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Barriers Transparency 61

Launch Marketing

JANUARY 9, 2019

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience. Unfortunately, many small- and medium-sized businesses approach marketing projects from a tactical standpoint, taking a responsive approach rather than a proactive one, and tackling projects as they come.

Marketing Strategy 55

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 55

Markempa

JANUARY 9, 2019

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In B2B, you’re never selling to an individual. He or she is almost always part of a buying team. Moreover, the bigger the potential deal, the more people, departments, and functional areas get involved.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Marketo 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

EverString

JANUARY 9, 2019

There. The post Top 10 Words to Avoid in Email Subject Lines appeared first on EverString.

Demand Generation 78

Demand Generation Demand Generation B2B Marketing 78

Spiralytics

JANUARY 9, 2019

Retailers are always on the look-out for new channels when trying to get their products to sell. Getting them on brick and mortar shelves just doesn’t do the trick anymore. In today's world, you can order things from the comfort of your own home and have them delivered pretty quickly. That home can be in any country. Advertisers no longer have to look at just local audiences for profits.

Order 48

Order Advertisements Advertising Advertising Channels 48

E-Spirit

JANUARY 9, 2019

Each year, digital marketers spanning all industries look for expert predictions that will help direct their go-to-market strategies, better engage customers, and deliver a clear ROI on their technology investments. And 2019 will be no different.

Act-On 49

Act-On Trends ROI Marketing Strategy 49

Ontraport

JANUARY 9, 2019

Robert Knop is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age. He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side. With 20-plus years of experience he’s had the privilege of working with […]. The post Robert Knop: Assist You Today appeared first on The ONTRAPORT Blog.

Paid Search Agency 49

Paid Search Agency Advertising Agencies Ad Agencies B2B Sales 49

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Valasys

JANUARY 9, 2019

When it comes to farming, drip irrigation is the most efficient water and nutrition delivery system for growing crops. It delivers precious water and nutrients directly to the plant’s roots, in the right amounts, at the right time, so each plant gets exactly what it needs, when it needs it, to grow optimally. Just like a farmer nurturing a sapling, drip email marketing campaigns give prospects the right information at the right time with the help of automated sets of emails that are sent based o

Campaigns 49

Campaigns Planning Top of Funnel Paid Search Agency 49

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)!

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Leading Results Rambings

JANUARY 9, 2019

Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to them after they leave – it’s called geofenced programmatic advertising. And it has a lot of uses beyond just advertising to the guy who went to a competitor’s restaurant.

Advertisements 45

Advertisements Advertising Trade Show Conference 45

Outreach

JANUARY 9, 2019

“ And Prancer and Vixen,Comet and Cupid And Donner and Blitzen ”. I’m sure I’m not the only person glad to be back from the holidays and ready to start a new year! As we charge into 2019, let's take a moment to refresh your memory and reflect on all the awesome products and integrations we released over the holidays. Finish a sequence and easily add a prospect to another.

Product 45

Product Outreach Template Linkedin 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Atomic Reach

JANUARY 9, 2019

I’m sure we're not alone when we say literally hundreds of emails can hit our inbox every day! It is estimated that 205 billion emails are sent worldwide every day , and with so many competitors demanding subscribers attention using engaging and creative email copywriting is more important than ever. So what does effective email copywriting look like?

Examples 45

Examples Copywriting Microsite Newsletter 45

DemandMatrix

JANUARY 9, 2019

Did you already know that more than half of the world’s companies (already using Cloud) will adoptan all-in cloud strategy by 2021?

Paid Search Agency 49

Paid Search Agency Companies Product Effectiveness 49

Stevens & Tate

JANUARY 9, 2019

A lot of new–and effective–advertising trends caught on this year, many of which you should consider looking into. However, it’s always important to keep track of the latest advertising trends even if some of them come and go. Advertising trends that pop up could end up being perfect for your specific marketing needs, and they are a good way to judge which direction marketing is going in general.

Advertisements 40

Advertisements Advertising Trends Fulfillment 40

Nuvi

JANUARY 9, 2019

Experienced Industry Leader Will Help Establish Global Presence and Drive Additional Momentum Across Multiple Segments in Healthcare, Life Sciences. REDWOOD CITY, Calif. — JANUARY 9, 2019 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today announced the addition of Patric Wiesmann to its executive team.

Enterprise Management 40

Enterprise Management Verticals Lead Scoring Lead Ranking 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ActiveDEMAND

JANUARY 9, 2019

Missed meetings happen. Prior meetings go too long, time zones mess up meeting times, traffic gets insane, and some clients still don’t use a calendar service. But, given that this is 2019, why not shoot your client a quick text asking to reschedule? ActiveDEMAND now offers the ability to text clients and prospects individually from the dialer in our Chrome extension.

SMS 40

SMS Tagging Traffic Marketing Websites 40

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)!

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

QuanticMind

JANUARY 9, 2019

AI vs. Machine Learning — it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms are thrown about ad nauseam , and often without context or definition, in reality they’re distinctly different. Artificial Intelligence is a broad concept with many applications and machine learning is just one part of it.

Marketing AI 40

Marketing AI SEM Lead Ranking Classified Ads 40