Writing on the Web
OCTOBER 3, 2013
'Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is. There’s usually too much for small business professionals to handle. If you want to stay on schedule, you’ve got to learn to “ just do it!
Biznology
OCTOBER 3, 2013
'Businesses seem to see the value in social media usage. The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise. Business owners seem to know that social media is the place to be but not many know how to set appropriate goals when it comes to these digital forums. Understanding the basic strengths of social media can help guide realistic and impactful business expectations.
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Convince & Convert
OCTOBER 3, 2013
'In Coca-Cola’s latest “Roll Out Happiness” campaign, the company is looking to make everyday life a little less gray with a new video from somewhere unexpected – Vilnius, Lithuania. The video is hosted on the company’s YouTube page and features a Coca-Cola truck rolling out a plot of grass in an area surrounded by buildings. Suddenly, trees and a Coca-Cola machine pop up, attracting the attention of people passing by.
Adobe Experience Cloud Blog
OCTOBER 3, 2013
'Author: Joe Pulizzi Sorry, I’m a sucker for lists. Especially lists that you can print out and tape up to your wall — things that inspire you to do more with the resources you have. Here’s a list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few. All of these are highly actionable ideas that can inspire innovative, engaging content marketing.
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Paul Gillin
OCTOBER 3, 2013
'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
OCTOBER 3, 2013
'Having just hit 150 million active users , Instagram has become a marketing channel too significant to ignore. However, many B2B brands have remained hesitant to engage in a platform dominated by latte art and puppy pictures. At TrackMaven, we were vexed by this question of whether Instagram could be a scalable channel for companies. Was there any science behind it?
JotForm
OCTOBER 3, 2013
Today, we are releasing JotForm Apps. A platform for software developers to showcase their apps made for JotForm users. What makes this announcement exciting is that we are releasing JotForm Apps with 100 ready-to-use apps. You will love them! Congratulations!JotForm App Competition WinnersWe a.
Hubspot
OCTOBER 3, 2013
'This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches. Google says it is making the change to protect people’s privacy when they conduct web searches.
SnapApp
OCTOBER 3, 2013
Writing pillar content like a white paper or eBook is a serious investment. So make the most of it. You’ve just finished one of content marketing ’s most time-consuming projects— writing a white paper or eBook. It’s been drafted, re-drafted, edited, designed, approved, and blasted out to all who are interested. (And let’s be honest, probably to those who are not-so-interested as well.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
OCTOBER 3, 2013
'Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway -- maybe you signed up to receive emails from the sender a while ago -- but quickly discover that you have no recollection of opting in to receive those emails. Sorry to break it to you, but your email address got sold.
Marketing Insider Group
OCTOBER 3, 2013
'My kids and I are huge fans of the show Brain Games and the show’s host, Jason Silva. I recently saw this YouTube video by Jason where he touches on this being the age of the empowered individual – a topic very close to the heart of marketing. Jason talks about the upside of marketing and proves he is an optimist like me. Jason thinks targeted marketing might not be such a frightening concept.
LeadSquared
OCTOBER 3, 2013
Landing pages are a major component of any inbound marketing strategy. They are remarkably powerful in converting traffic into leads by prompting website visitors to focus on one thing and one things alone…the action that YOU want them to take; a download, blog subscription, buying a product, filling up a lead capture form and a lot more. But then for all these actions, you don’t just need a landing page, you need the ‘PERFECT’ one!
LEADership
OCTOBER 3, 2013
'B2B Blogging Best Practices: Part 2. Continuing this checklist, here are 4 more ways to make your B2B blog engaging and effective. B2B Blogging Best Practices That Deliver Incredible Results. 1. AESTHETICS. Your blog, is in many ways, like a restaurant. Patrons come to enjoy great food, and that is the most important reason they will visit and revisit.
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Vidyard
OCTOBER 3, 2013
Today the customer has more purchasing power than ever. In fact, as Jay Baer pointed out at ExactTarget Connections ’13, it typically takes 10.4 pieces of information before a customer makes a purchase, so it’s safe to say the buzz over content marketing isn’t just hype. Our job now as marketers is to make sure that we have the right content for customers to select our product or company as the perfect choice.
Hubspot
OCTOBER 3, 2013
'I love shoes. Bright ones, dull ones, suede ones, leather ones, pointy-toe ones, rounded-toe ones. I love shoes so much that after purchasing three amazing pairs from this one store, I voluntarily signed up to receive emails from the company. Every chance I got, I sang its praises. But then, six months later, I angrily unsubscribed from its email marketing.
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