Mon.Aug 24, 2015

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What Does A Content Marketing Plan Look Like?

Marketing Insider Group

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? I frequently present a roadmap (above) for teams to walk through in order to answer each of these questions.

Planning 181
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Content is the new currency—and your invitation to the dance.

Sales Engine

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. In fact, a recent Contently survey revealed that 73 percent of companies are developing content to increase their branding and awareness while 45 percent had a goal of increasing their thought leadership positions.

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Why Your Product Is Not What You Sell

Marketing Insider Group

Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. Because of this, we are constantly doing research on what works and what doesn’t. . From this research, we’ve noticed something. The fastest growing brands have something in common.

Product 171
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How Internal Storytelling Impacts Company Culture

Convince & Convert

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. And at some point, these will be the same because there is no sound wall between external and internal worlds. Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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iOS 9 is coming in September…Will your sales and marketing apps survive?

Kaon

Visit our website for more information about the Kaon ADN. Filed under: News Tagged: apps , B2B marketing , Interactive applications , iOS9 , Kaon ADN , Kaon Interactive , marketing , sales.

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Closing the Sale: Why the Best Firm Doesn’t Always Win

Hinge Marketing

We have all had the experience. You know your firm is a fit for the prospective new client. After all, your skills and experiences align perfectly with their needs. Yet, the prospect awards the engagement to another firm that does not even play in your league. Or perhaps a client tells you that she referred someone to you but they never call. When you follow-up, you learn they went with a competitor.

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How CRM Can Make Your Workload Feel Like Summer Vacation

Vidyard

Selling can be fun, personally fulfilling and occasionally exhilarating, but let’s face it, it’s no walk on the beach. Even for the most experienced professionals, it’s hard work. While selling via video can dramatically improve your ability to communicate with customers and enhance the purchasing experience, combining video with customer relationship management (CRM) may be one of the best ways to make your workload more streamlined and enjoyable—almost like a summer vacation.

CRM 97
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Designing a Website Blueprint: How to Create Your XML Sitemap

Hubspot

You wouldn't design a new kitchen without creating a blueprint first, would you? Similarly, you'd never want to design a website without creating a sitemap. A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. I t helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently.

Design 59
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Using Analytics to Get Higher ROI from Remarketing

KEO Marketing

Remarketing is one of the most popular tactics for online advertising campaigns. It can also be among the most effective, when implemented correctly. Not all leads are created equal then it comes to remarketing. The fact is, not everyone who visits your site or interacts with your brand will convert, no matter what you do. Spending time chasing these dead end prospects will result in wasting valuable time and resources.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Announcing SnapApp's First Annual Customer Awards: The Snappys!

SnapApp

SnapApp customers make some pretty amazing things – and get pretty incredible results. From a choose-your-own-adventure game that gathered hundreds of leads within 24 hours to a March Madness-style bracket that drove an 800% increase in web traffic, the past year has been full of truly impressive interactive content marketing. To date, we’ve celebrated our favorite customer creations in the examples gallery, SnapApp of the week, and case studies.

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The Top Logo Redesigns of 2015

Brandfolder

For beverage brands, tech companies and sports teams alike, logo redesigns are one of the best ways a brand can stay modern and relevant. And while it can attract positive press.

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Who Are You Laughing at? Social Media Management and the Importance of Voice

Content Standard

Brands speak. Marketers know this, and they know that the way brands speak to their audiences change from one to the next. For all of the companies with blogs, Facebook pages, Twitter accounts, and any number of online presences, the connection between social media management and brand voice hasn’t yet been deeply explored. Certainly, any marketer will recognize that having the right tone and vernacular for your audience is an important part of driving social media success, but the questio

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The top logo redesigns

Brandfolder

For beverage brands, tech companies and sports teams alike, __logo redesigns are one of the best ways a brand can stay modern and relevant.__ And while it can attract positive.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Adobe Experience Cloud Blog

Author: Sesame Mish Customers are the lifeblood of any business. Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No. 1 challenge. (I bet that even you consumer marketers out there experience this challenge, so stick with me, as I’m sure you’ll find value here, too).

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How to Amplify Your Content ROI

Convince & Convert

These digital days, content has taken on a new meaning. Over the years, it has gained significance and become one of the key drivers of significant growth. However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry.

ROI 162
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Spinning Silk out of Sand: Content Marketing Tactics to Inspire with Data

Content Standard

Sometimes, content marketing tactics feel cheap, especially when it comes to citing data in articles. With the convergence of big data and content marketing, much has been written about the importance of collecting, analyzing, and utilizing consumer data to deliver relevant content back to those consumers. And for good reason. If you’re going to be in a relationship with your audience, you better know what they like.

Tactics 40
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Branding as a full funnel journey

Biznology

It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school pitches, usually incorporated into a multimedia vertical blast aimed at bottom funnel travelers. It is also known that the “online buying” part of the journey represents a very small percentage of the total time spent on “the shopping.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The 100 Most Expensive Keywords on Google [Infographic]

Hubspot

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.

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Why Email Marketing Trumps Social Media

Marketing Insider Group

To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Long after email marketing was a staple of most marketer’s toolkits, social media as a marketing tactic burst on to the scene and continues to dominate the attention of marketers.