Valasys

FEBRUARY 8, 2019

It’s 2020. 66% marketers are now using the Account-Based Marketing (ABM) strategy, 68% are using video marketing and 60% are using an on-demand content strategy – at least according to the 2019 State of IT Marketing report by Spiceworks. This doesn’t come as a surprise as ABM is the future of B2B. ABM is all about aligning organizational groups together to build customer relationships and growth while maximizing customer lifetime value (clv).

Account Based Marketing 56

Account Based Marketing ABM Marketing Budget Allocation 56

Influitive

FEBRUARY 8, 2019

Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive.

Product 160

Product Customer Surveys Software Spending 160

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Kapost

FEBRUARY 8, 2019

Today, more brands than ever are creating high-quality content, fighting to win attention in an increasingly crowded landscape. By 2021, the content marketing industry is expected to be worth more. The post Why Create Interactive Content? Examples and Benefits to Guide Your Strategy appeared first on Kapost Blog.

Examples 129

Examples Marketing & Strategy High Quality Lead Content 129

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

FEBRUARY 8, 2019

So, you’ve decided to start a blog. If you’re anything like the average beginner blogger, then you probably don’t know where to start. Blogging is one of the best ways to reach a broad audience, connect with people and make your mark in the online community. However, starting a blog can be overwhelming. What should you write? What should your blog look like?

Blogger 112

Blogger Tips Opinions Impressions 112

Content Marketing Institute

FEBRUARY 8, 2019

One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills. Continue reading → The post 6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019 appeared first on Content Marketing Institute.

Conversion 105

Conversion Content Marketing Content Paid Search Agency 105

readwrite

FEBRUARY 8, 2019

If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one. When it comes down to it, that might be […]. The post Local Advertising Is the Best-Kept Secret, and Tech Can Help appeared first on ReadWrite.

Advertisements 102

Advertisements Advertising Broadcasting Best Practices 102

SEMrush

FEBRUARY 8, 2019

Find out how the SEMrush Audience Overlap tool can help you gain marketing insights about competitors, to find partners for collaboration, to find media partners.

Advertising Agencies 101

Advertising Agencies Marketing Tools Media 101

ClearVoice

FEBRUARY 8, 2019

“I started this website… and the genesis of it was me wanting to write a book way back when… And the way the universe has of pushing me forward, about two months later, I was in a pretty major car accident and walked away. I thought, I never again want to work for anyone else. I never again want to do a job that doesn’t make me feel like a better citizen of the world, so that I can model that for my children.” – Danielle Smith.

Advertising Agencies 96

Advertising Agencies Curation Television marketing Social Media 96

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

FEBRUARY 8, 2019

Disclaimer : This article does not constitute legal advice. Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. A client came to David Magua , a top-selling real estate agent in Weston, Florida, asking for advice on a subdivision he had his eye on.

Ethics 96

Ethics Rules Ad brokers Customer Surveys 96

Emplifi

FEBRUARY 8, 2019

Are you marketing on Instagram? Then you're likely looking to grow your audience. Increasing your following might seem difficult, but we have good news for you: in this article, we're going to discuss tried-and-true tactics how to gain followers on Instagram. Ready to learn how to get users to follow you on Instagram?Let's dive right in!

Tactics 81

Tactics Marketing 81

Convert

FEBRUARY 8, 2019

Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Did you know that the average viewing time for a webinar is a staggering 56 minutes? Yes, that’s right.

Landing Pages 79

Landing Pages Webinar Metrics Optimization Conversion 79

Engagio

FEBRUARY 8, 2019

Last week, Forrester Research published a report on the emergence of new vendors in B2B marketing data management. It got me thinking about how we as B2B marketers rely on data as our lifeblood. With the right data, we can better target and prospect new customers. We can understand how people are engaging with our company and make smart recommendations to our customers.

Marketing Management 75

Marketing Management Planning Forrester Account Based Marketing 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

BenchmarkONE

FEBRUARY 8, 2019

When it comes to nurturing leads and closing the deal, follow-up calls are a must. The way you handle those calls can make or break your chances of success. And if you mess it up enough times, your business will inevitably start to suffer as a result. To improve your odds and make your follow-up calls as effective as possible, here are a few tried-and-true strategies to employ.

Tips 76

Tips Customer Satisfaction Tagging Rules 76

SmartBug Media

FEBRUARY 8, 2019

Well-done webinars are like well-taught classes. They have a teacher who knows their stuff, engages the students, teaches them something mind-blowing, and leaves them wanting to come back. Bad webinars are either boring presentations, or worse, experiences that leave you feeling like you’ve just wasted an hour of precious time. As a company presenting a webinar, your relationship with your audience is critical.

Webinar Metrics 75

Webinar Metrics Transparency Ad Building Opinions 75

DrumUp

FEBRUARY 8, 2019

All customers want to have positive feelings towards service provider, but nowhere is that more clear than in dentistry. With over 15% of the population having an immense fear of dentists, it helps to perceive them as friendly faces. And since we’re all using social media nowadays (primarily to get in touch with our friends.

Social Media 72

Social Media Media Practices Positioning 72

Only B2B

FEBRUARY 8, 2019

Subscribe for blog. The post appeared first on ONLY B2B.

B2B 113

B2B Account Based Marketing ABM Marketing 113

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

FEBRUARY 8, 2019

When Charlie Jabaley , co-founder of the artist management and marketing firm Street Execs , released one of his first client t-shirt designs, the euphoric high he felt in the morning plummeted to a heartbreaking low by night. He had only sold a total of eight t-shirts. With famous clients like 2 Chains and Travis Porter , Jabaley’s pressure to succeed was already stifling.

Merchandising 73

Merchandising Enterprise Management Work Management Marketing Management 73

readwrite

FEBRUARY 8, 2019

If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one. When it comes down to it, that might be why their marketing is failing to engage customers.

Advertisements 52

Advertisements Advertising Best Practices Broadcasting 52

Hubspot

FEBRUARY 8, 2019

One of the first concerns your new business is likely to face is pay period -- should you pay your employees weekly? Biweekly? Monthly? Of course, you'll want to take into consideration both the needs of your employees, and your HR payroll administrators. In other words, what is the easiest system for your HR team to process, and what will make most of your employees happiest?

Opt-out 66

Opt-out Comparison Opt-in Statistics 66

readwrite

FEBRUARY 8, 2019

If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one. When it comes down to it, that might be why their marketing is failing to engage customers.

Advertisements 52

Advertisements Advertising Best Practices Broadcasting 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeadSquared

FEBRUARY 8, 2019

Links are arguably the biggest asset for any digital marketer, and it’s not difficult to see why. Also referred to as a URL, a link is a gateway to your marketing campaigns. It is what your prospects/customers click on to see and interact with your offerings – in search engines, social media pages, blog posts, email newsletters, and so on. Let’s just say digital marketing would be largely impossible without URLs to click.

Landing Pages 52

Landing Pages Adwords Lead Ranking Lead Scoring 52

Only B2B

FEBRUARY 8, 2019

The post appeared first on ONLY B2B.

B2B 102

B2B Account Based Marketing ABM Marketing 102

SendGrid

FEBRUARY 8, 2019

SendGrid launched our Customer Insights Community, SendGrid Insiders, in the fall of 2017 in an effort to streamline our customer research and feedback process. Today, the community is a pool of more than 3,000 customers who regularly contribute to our different product, UI/UX, labs, and marketing research efforts. Over the past year, this community has […].

Communities 46

Communities Research Process Product 46

Choozle

FEBRUARY 8, 2019

Although it’s one of the most common advertising pricing models, calculating your advertising campaign CPMs can still throw even the most seasoned digital marketers for a loop. We want to make it a cinch for you and your team to get up to speed on all things CPM. This digital marketing guide to programmatic bidding is meant to outline what CPM is and what goes into it, provide a marketing CPM cheat sheet you can download and keep on hand, and tie it all together with an interactive calcula

Cost Per Thousand 42

Cost Per Thousand CPM Guidelines Ad Exchange 42

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

RebelMouse

FEBRUARY 8, 2019

The publishing climate changes every day of the week. This is why the best and the brightest in new media make the switch to RebelMouse. We're a centralized, cloud-based, enterprise-grade platform that works ahead of the social giants — often granting our clients immunity against paralyzing algorithm updates or industry swings. Our clients know that storytelling and content creation is crucial to success, and they rely on our deep technology, expertise, and modernized approach to not only improv

Media 40

Media Storytelling Distribution Leads 40

AgencyEA

FEBRUARY 8, 2019

TL;DR: Agency EA turns 20 and glows up Today we are launching Agency EA. An evolved brand with a refreshed look and feel. In 1999, Pokémon was the hottest toy, Y2K was trending and Agency EA was a new company in an emerging industry. Founders Gabrielle Martinez and Fergus Rooney envisioned Agency EA as a […].

Ad Agencies 40

Ad Agencies Trends Brand Identity Branding 40

RebelMouse

FEBRUARY 8, 2019

The publishing climate changes every day of the week. This is why the best and the brightest in new media and legacy consumer brands make the switch to RebelMouse. We're a centralized, cloud-based, enterprise-grade platform that works ahead of the social giants — often granting our clients immunity against paralyzing algorithm updates or industry swings.

Media 40

Media Storytelling Distribution Brand Identity 40