KoMarketing Associates

JANUARY 6, 2014

'Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2 billion mobile users currently using apps will climb to 4.4 billion by the year 2017. According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” Sixty percent of smartphone users surveyed by Ericsson predict that “sensors will be used in everything from healthcare and public transport, to cars, homes

Mobile Marketing 174

Mobile Marketing Ad Building Search Engine Marketing Startups 174

Writing on the Web

JANUARY 6, 2014

'Webpage, or Printed Book?" src="[link] width="225" height="300" title="Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?" /> In this series of blog posts about writing an expert ebook , we explore these questions about digital content writing , or content marketing: How is writing an ebook different from writing a blog post, a special report, a web page, or for a printed book?

Rules 161

Rules Guidelines Press Keywords 161

Biznology

JANUARY 6, 2014

'Image via CrunchBase. How do I earn and sustain top rankings in Google and Bing? This question, or some form of it, is probably the most common question I hear from brands and business owners. Unfortunately it cannot be answered as easily as it was asked. Depending on the business, the reply is usually quite complex and it requires a good deal of analysis to provide any kind of actionable insight.

SEO 152

SEO Marketing & Strategy Lead Scoring Lead Ranking 152

Customer Experience Matrix

JANUARY 6, 2014

'I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. Although, as you’ll see shortly, there’s a CDP angle to this story as well. Today''s topic is BrightInfo , which uses semantic technology to automatically recommend the most relevant content to Web site and blog visitors.

Classified Ads 146

Classified Ads Content Marketing Management Paid Search Agency 146

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

B2B Marketing Traction

JANUARY 6, 2014

'Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. (And some are just plain fun.) Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. The fun one is Dino Pet, a pet that comes to life through bioluminescent algae. #6 Ambient commerce , the practice of using sensors in products to automatically noti

Trends 110

Trends Paid Search Agency Broadcasting Mobile Marketing 110

Hubspot

JANUARY 6, 2014

'Every year, we see new website design elements emerge. Even though it may not be necessary to include all of them, the more you can incorporate into your next redesign , the better your new website will be. You may be asking yourself: But what are the latest features to include? And what elements are important to my website? Well, we''re here to help.

Design 61

Design Mobile Marketing Video Marketing Features 61

Adobe Experience Cloud Blog

JANUARY 6, 2014

'Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1. Marketing Automation 101 by Jon Miller, Marketo. #1 in Marketing Automation, #2 in the Overall Contest.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Automation Enterprise Management 83

Hubspot

JANUARY 6, 2014

'As the content manager at Half a Bubble Out, part of my job the past couple quarters has been to focus on improving our performance around 11 different keywords. However, we’ve been doing this keyword rotation long enough now that we got to a point where it felt like we were fighting the keywords. We were having trouble coming up with original angles, and quickly becoming impatient with the content creation process.

Keywords 57

Keywords Case Studies Viral Marketing Sample 57

Vidyard

JANUARY 6, 2014

Whether you’ve vowed to learn Spanish or drink more of those seaweed-green kale shakes, sometimes New Year’s resolutions can admittedly sound like a straight-up lie (okay, a well-intentioned lie). Based on advice from health experts, it’s more likely you’ll succeed if your goal excites you and isn’t too much of a stretch from your typical lifestyle.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JANUARY 6, 2014

'Mobile engagement and website traffic are increasing considerably for brands of all kinds and sizes. What does this mean for your organization? Well, that it''s time to start thinking about how to engage your current and future constituent base on any and all devices. Younger generations are particular on what they’re looking for when it comes to your website.

Mobile Marketing 56

Mobile Marketing Organic Leads Advertising Agencies Communities 56

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. We loved the article because we agree with the predictions and are already seeing some of these changes with our customers. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. 1.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Hubspot

JANUARY 6, 2014

'When was the last time you paid any attention to your blog subscriber emails? "My blog subscriber emails? I''m pretty sure those just. get sent, right?". Probably. For many marketers, subscriber emails were likely something you configured when you first launched your blog -- never to be thought about again. If this sounds familiar and you''re treating your blog subscriber email like just another automated email you set and forgot, you could be missing out on a wealth of opportunity.

Optimization 51

Optimization Clickthrough Hubspot Template 51

Brandfolder

JANUARY 6, 2014

Whether you're company is looking to make a big splash with a monster booth or simply roaming the halls trying to get in front of that one industry influencer, at.

Companies 40

Companies Brand Identity Branding Best Practices 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JANUARY 6, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Guy Kawasaki , Author of Alltop : "Use bulleted lists.

Tips 49

Tips Inbound Marketing Hubspot Features 49

markempa

JANUARY 6, 2014

'Tweet “You don’t optimize a landing page or an email. You optimize the thought sequence of the customer.”. This is one of my favorite aphorisms from Flint McGlaughlin, Managing Director, MECLABS, parent company of MarketingSherpa. That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales?

B2B Marketing 232

B2B Marketing Content Marketing Planning Work Management 232

Savanta

JANUARY 6, 2014

'Which B2B brands do you most respect? We recently posed this question to 100 marketing leaders in B2B companies. Two brands emerged head and shoulders above the rest: IBM and Salesforce. My interest piqued, I asked Xabier Ormazabal (Salesforce’s head of UK marketing) and Paul Smith (VP EMEA Salesforce Marketing Cloud) what the secret of Salesforce’s success was.

Brand Identity 194

Brand Identity Branding B2B Trust Marketing 194

The Point

JANUARY 6, 2014

'It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement. Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue.

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Autoresponders 190

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hinge Marketing

JANUARY 6, 2014

'Lead nurturing is often something of a mystery to professional services executives. Perhaps because of this, it is often done intermittingly and produces limited results. That’s a real shame. Repeat business is great but is usually not sufficient. Clients leave and must be replaced just to stay where we are. To grow our firms, we all need net new clients.

Lead Nurturing 62

Lead Nurturing Work Management Marketing Management Marketing Automation Services 62