ViewPoint

OCTOBER 1, 2014

'The fabled Dreamforce conference with all its innovation, big-name speakers, and craziness is just days away. Are you going to be there? If so, make sure you look for my colleague Craig Elias —who has a lot of information to share about sales leads. He created Trigger Event Selling™ and he’s a Dreamforce convention veteran. In fact, he has a new eBook that serves as a useful guide to getting the most ROI out of your Dreamforce experience.

B2B Sales 218

B2B Sales Conference Sales Leads ROI 218

Writing on the Web

OCTOBER 1, 2014

'How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/ customer engagement.

Blogger 158

Blogger Trigger Marketing Business Blogging Opinions 158

Biznology

OCTOBER 1, 2014

'I’ve been working lately with a very smart guy who has a wealth of marketing experience–mostly offline but growing experience online also. He is working with me to devise a content marketing strategy for a luxury product that requires regular service–that is as detailed as I am allowed to get in public. I went through all of my normal questions about the clientele, but quickly found that this very intelligent and experienced man has no experience with the concept of personas.

Demographics 137

Demographics Marketing & Strategy Distribution Paid Search Agency 137

Customer Experience Matrix

OCTOBER 1, 2014

'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.

Cost Per Thousand 131

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 131

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Webinar Metrics

Convince & Convert

OCTOBER 1, 2014

'Image via BigStockPhoto.com In the olden days before the Ad Tech revolution , back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR and marketing rarely combined forces to prove ROI. Today, with new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing , an organization’s success is built on solid results from its communication efforts.

PR 166

PR ROI Social Media Social Marketing 166

The ROI Guy

OCTOBER 1, 2014

'If you asked your prospects “How prepared are your sales reps for client meetings” , what do you think they would say? Each year Forrester asks this question of Executive Buyers worldwide, and the results reflect the Good, the Bad and the Ugly of current sales rep capabilities: > The Good – A majority of buyers ( 62% ) indicate that your vendor sales reps are knowledgeable about your company and products.

Peer-to-peer 68

Peer-to-peer Forrester Training Storytelling 68

The Freeman Company

OCTOBER 1, 2014

'FreemanXP is recognized by Special Events magazine as a leader in the events industry'

Companies 82

Companies 82

SugarCRM

OCTOBER 1, 2014

'The post Your Best Events Ever appeared first on Salesfusion.

Best Practices 85

Best Practices 85

Hubspot

OCTOBER 1, 2014

'Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. So, what’s the recipe for high-impact success?

Examples 57

Examples Display Banners Verticals 57

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Paper

SnapApp

OCTOBER 1, 2014

Fall is finally here and the leaves are changing--are your lead generation strategies keeping up? 78% of B2B marketers say that generating more leads is the biggest challenge they are currently facing, and that is where interactive content comes in! By re- purposing your content to be more interactive, you are able to deliver amazing content experiences to build real dialogues with your audience.

Leads 59

Leads Lead Marketing Qualified Leads Buyer's Journey 59

Hubspot

OCTOBER 1, 2014

'Mom, I know you might have freaked out a bit when you read that headline. But don''t worry! The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. Ultimately, pharmaceutical companies do want consumers to say "yes" to drugs -- their drugs. And, as you''re about to discover, these companies have used a variety of marketing tactics over the years in order to get consumers to say "yes.".

Paid Search Agency 56

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 56

Vidyard

OCTOBER 1, 2014

It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. But at the end of the day, there’s still the initial hurdle of creating amazing video assets. Videos may be the best way to engage an online audience ( 70% of marketers recently reported that video converts better than other content types), but there’s no denying that this format is still intimidating or even inaccessible to many sa

Video Marketing 50

Video Marketing Salesforce.com Impressions Marketing Prospects 50

Content Standard

OCTOBER 1, 2014

Mobile video viewing is growing faster than ever. The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing. According to Ooyala’s Q2 2014 Global Video Index Report , mobile video viewing has doubled in the past year to become more than 25 percent of all online viewing.

Mobile Marketing 40

Mobile Marketing Video Marketing Content Marketing Planning 40

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Social Media

Marketing Insider Group

OCTOBER 1, 2014

'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship and the world in 1.285 slides just ahead of his 30th birthday. Let me save you 1,285 clicks. His main point: document your goals.

Content Marketing 186

Content Marketing Planning Peer-to-peer Budget Programs 186

Content Standard

OCTOBER 1, 2014

We have all heard the same stats over and over again, claiming the United States’ Hispanic audience is growing exponentially, they are early adopters, and they’re digitally savvy—but no one seems to be getting a piece of this pie effectively enough to claim they have an understanding of the Hispanic market. As a digital marketer, I have been exposed to countless actions that have claimed to target Hispanic consumers—and honestly, I think that many of the approaches that both brands a

Advertising Agencies 40

Advertising Agencies Paid Search Agency Demographics Landing Pages 40

Adobe Experience Cloud Blog

OCTOBER 1, 2014

'Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. But as we explore in our new ebook, Improve Customer Acquisition with an Engagement Strategy , there’s no point spending on new customers when – for a fraction of the budget – you could be focusing on customers you’ve already earned.

ROI 105

ROI Ideal Customer Profiles Word of Mouth B2B Thought Leadership 105

Hubspot

OCTOBER 1, 2014

'Who knew a single agreement could make such a difference for marketers? Not me. Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inbound survey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA. For those unfamiliar with sales/marketing SLAs, they generally work like this: The marketing leader commits to generating a certain number of leads that meet a particular quality score, while the sales

Marketing Budget 54

Marketing Budget Peer-to-peer Correlation Lead Scoring 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning