Tue.Feb 24, 2015

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When Bad Things Happen to Good Leads - Part 1

ViewPoint

'There will be a ton of ink (and cyber ink) dedicated to lead nurturing this year. Most of it will be about using marketing automation to nurture leads. In and of itself, marketing automation is not a bad thing. More accurately, it’s a good thing being used badly by most companies. But that’s not what this blog is about.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

'A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources.

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Shape the B2B Barometer

Savanta

'The B2B Barometer has been a consistent feature of the B2B landscape since 2009. Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study. At a macro-level this gives a measure of our industry’s health and reveals key trends. At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers.

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Upside Down on Marketing Priorities

ANNUITAS

'Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%. Increase Leads Generated: 65%. Increase in Sales: 63%.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

'The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Going beyond that basic set-up, a critical step in being able to gauge the true success of any search campaign, requires a modest investment in time and r

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Marketers Will Define Company Strategy

Adobe Experience Cloud Blog

'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights.

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How to Own Your Blogger Outreach Process

Convince & Convert

'At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert.

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Top 5 SEO tips for landing page optimization

SugarCRM

'The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion.

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The 4 Stages of the B2B Lead Generation Lifecycle

LEADership

'Nurturing through Every Stage Until the Magic Happens. Traditionally, we used to speak of the sales funnel and how it’s important to make sure you filter down the best quality leads, progressing them to conversion. In these days of digital marketing and social media optimization, we engage more time and resources studying and analyzing buyer behaviour through the sales lifecycle.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Top 5 SEO tips for landing page optimization

SugarCRM

'The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion.

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Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns

Hinge Marketing

'Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy flow of leads to nurture, including their email addresses.

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8 Rookie Mistakes You Might Be Making With Buyer Personas

Hubspot

'Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging.

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Top 5 SEO tips for landing page optimization

SugarCRM

'The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Tech Review: HipChat vs. Skype

EMagine B2B Blog

'You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error. That’s why, to improve the communication throughout the growing employees and offices taking place at eMagine, we’re testing out a new communication method: HipChat – or what our CEO calls, “Skype on steroids”.

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10 Tips When Hiring for a Job You Know Nothing About

Hubspot

'It will only be a matter of time before you are put in a position where you have to hire someone in an area where you lack expertise, or know absolutely nothing about it. Hiring is always a difficult task, fraught with risk. When you add the fact that it’s in an area where you may lack expertise, the risk is even higher. In this case when I talk about hiring, I’m not limiting the action to bringing on employees.

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What’s Next for SEO Strategy

Crafted Agency

The concern over the question “is SEO dead?” has decreased since last year. While SEO is still very much alive, SEO strategy will shift towards an innovative outlook that demands a broader consideration for natural search behavior.

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6 Essential Skills Every CMO Should Have in 2015

Hubspot

'Let’s face it—Chief Marketing Officers have it rough. They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. And, until recently , the average CMO was destined for a much shorter than average tenure. What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Ease of use rings true with FirstSpirit, but not so much with Adobe

E-Spirit

While consumer products like iPhones and iPads are generally user-friendly, most people seem to accept the fact that a majority of enterprise technology is hard to use. That’s a shame because so many technology solutions can be helpful as people go about their daily work. When it comes to Web content management, e-Spirit has always focused on making its technology user friendly for content creators, IT folks and marketing managers.

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4 Media Companies That Get the Art of Brand Storytelling

Content Standard

This is the fourth article in a series by Tricia Travaline, VP of Marketing at Skyword, on the art and science of brand storytelling. The previous article in this series outlines 10 critical steps to creating a content strategy that stands out. In this piece, Tricia cites four amazing examples of digital storytelling that push the boundaries of creativity and bring an editorial strategy to life.

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It’s not your house to pwn so remember your place

Biznology

'No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. As a guest, it is essential that you bring a gift for the host, don’t overstay your welcome, don’t dominate the conversation, don’t monopolize any one person, and don’t make yourself at home no matter how accommodating the compa

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The Latest Technology News Indicates the iPhone Has Finally Overtaken Android in Sales

Content Standard

After long trailing Android in the United States, strong iPhone 6 and 6 Plus sales have lifted Apple to a slight lead. While Apple is primarily regarded as a luxury brand, the latest numbers show the company is performing well at a much broader scale. This is big technology news not just for smartphones, but for Apple’s entire brand. 2014’s Q4 numbers, which include the all-important holiday shopping season, show iPhone sales made up 47.7 percent of all mobile phone sales, slightly e

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.

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