Content Marketing Institute
OCTOBER 22, 2018
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. So, which metrics give you deeper insights to improve your SEO strategies , and which don’t?
Marketing Insider Group
OCTOBER 22, 2018
Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. It’s a good sound bite, in large part, because it’s both rooted in common sense and it embodies the modern in “modern marketing.” But actually being […].
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Marketing Insider Group
OCTOBER 22, 2018
Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. Voice is consistent; tone may shift depending […]. The post How to Create a Voice and Tone Brand Guide in 7 Steps appeared first on Marketing Insider Group.
KoMarketing Associates
OCTOBER 22, 2018
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
OCTOBER 22, 2018
In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects today’s technological capabilities as well as marketing’s new focus on accounts. So, what are companies that succeed at ABM doing that sets them apart?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
MarketJoy
OCTOBER 22, 2018
Are your sales emails getting ignored? If the answer is “yes,” you’re not alone. Most sales emails these days get ignored. According to stats , only 24% of sales emails are opened. But before you decide to drop this channel from your sales strategy, check out these stats, you have a 21% chance of getting a reply to your second email if the first goes unanswered. ( Source ).
Brandpoint
OCTOBER 22, 2018
“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. Mr. Galloway’s comments resonated with me because they perfectly capture PR’s evolution in today’s fragmented media and political landscape. Managing reputations and influencing public opinion is hard enough in more civil times.
SEMrush
OCTOBER 22, 2018
I am seeing more and more questions about how to appear in Google’s local travel guide, so let‘s dive in. The first thing you will notice is that the travel guide is not available to all localities, primarily because the travel guides are data-driven; as data builds up for a locality, Google adds the travel guide.
Kapost
OCTOBER 22, 2018
Is there room for improvement in your marketing team? Of course there is, because, well, isn’t there always? As the rate of industry change plows ever onward, the very strategies. The post How to Benchmark Your Content Operation in 10 Minutes appeared first on Kapost Content Marketing Blog.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
OCTOBER 22, 2018
This article is Part One of a series on the needs of a content-centric marketing organization. Read the full series for more coverage. It should come as absolutely no surprise that a solid content strategy—the why and the how of any successful content operation—is the first, and in many ways the most important, determinant of success for content marketing.
Sprout Social
OCTOBER 22, 2018
At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business.
Parse.ly
OCTOBER 22, 2018
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world. What does such a storied institution strive to achieve with their content strategy, and how are they making those decisions?
Anyword
OCTOBER 22, 2018
For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. In the interview, Justin spoke candidly about Salon’s approach of operating like a lean startup, his involvement in overhauling the brand’s subscription product, why “Q4 is about making money,” and much, much more.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClearVoice
OCTOBER 22, 2018
This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s post for a further analysis of this practice. If you’ve spent much time on Medium , the popular online publishing platform that connects authors with readers, then you’ve likely seen two things: First, Medium encourages readers to applaud an author’s excellent work by “clapping”; and second, authors frequently solicit feedback with a little blurb at the
JotForm
OCTOBER 22, 2018
Cool, the breezy air carrying the salty, fresh smell of the ocean. Lovely, green fronds of palm trees tousling lazily in the wind. Warm, white, fluffy sand. Crystal clear Caribbean water. And, you, in the middle of it all, sipping on a cool pina colada. While this beach scene may sound like a mi.
Hubspot
OCTOBER 22, 2018
Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. There are plenty of benefits to flat design -- the simple elements allow for faster load time and easier user navigation. Plus, it looks modern and clean. Windows 8 is a good example of flat design: As you can see from the Windows 8 interface, the large, colorful blocks are effective elements for easy usability.
SendGrid
OCTOBER 22, 2018
We take a look at four holiday emails that stood out above the rest. Prepare for the holidays by learning from the best with these emails marketing tips. The post Email Marketing Tips From Holidays Past appeared first on SendGrid.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Moz
OCTOBER 22, 2018
Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influen
ClickDimensions
OCTOBER 22, 2018
In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com. Tanner Lange. Manager of Global Success and Operations, ClickDimensions. 1.
JotForm
OCTOBER 22, 2018
Eat, sleep, purchase. Purchasing goods and services has become second nature in our society – so much so that it’s easy to consume aimlessly without thinking about what we’re supporting underneath well-known brands and stylish packaging. That’s why Fair Trade USA made it their mission to disr.
BenchmarkONE
OCTOBER 22, 2018
You know that marketing automation works. You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. But does your boss? In bigger corporate settings (and even some frustrating small ones, when they’re run by micro-managers), it can be difficult – if not frustratingly impossible – to get company buy-in from management for major systems overhauls.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Valasys
OCTOBER 22, 2018
A successful company can have thousands of prospects at the top of their sales funnel but what matters are the ones that convert into customers. The process of filtering through these opportunities in order to find the best ones is called lead qualification. Lead qualification is an integral part of the sales process, without which both sales and marketing teams would be unable to prioritize activities and will end up wasting time and resources on leads that never intend to convert.
FMG Suite
OCTOBER 22, 2018
Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […].
Emplifi
OCTOBER 22, 2018
Managing social media is a complex process for any business. But it's especially complicated for enterprise brands who have multiple social media teams scattered across different offices all around the world.As a person overseeing your company's marketing activities, how do you bring all of these teams together and facilitate cross-department collaboration to reach targets?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Walker Sands
OCTOBER 22, 2018
Every company has a story to tell. Though, when tasked with having to tell your company’s story, it can be easy to focus on the major milestones, whether it’s a funding round or a series of product and feature updates. But, your company’s narrative is much more than a sequence of company news announcements. Your stakeholders – customers, employees, investors, board members – are searching for the “why” behind your business.
Genroe
OCTOBER 22, 2018
Recently my wife and I spent some very nice time in a Club Med beach resort. These have become one our favourite vacation destinations over the years because the all-inclusive approach and range of activities make them fun and easy. On returning to Australia I received the now common customer feedback form. As we enjoyed […]. The post Club Med’s Customer Survey Fail and How You Can Do Better appeared first on Genroe.
PFL
OCTOBER 22, 2018
A brand’s voice is its lifeblood. How do large companies connect the voices of multiple locations to ensure they’re sharing the same message in the same way?
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