Wed.May 27, 2020

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The CRM “lead” conundrum: Why did they have to get it so wrong and cause so many problems?

Hive9

I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations.

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What Is Teamlancing? The Future of Freelancing and Content Marketing

ClearVoice

What is teamlancing? Teamlancing is the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a common goal, whether for a client or as a remote extension of a branded entity. . Hollywood might always romanticize the writer — the classic freelancer — as an upstart or ingénue who clackety-clacks on a Royal Classic by night and scuffles with a boisterous editor by day, often with swirling montages of headlines or magazines in between.

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Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey

KoMarketing Associates

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%.

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The Evolution of Empathy: What We Can Learn from Our Ancestors and Their Decision to Work Together

Marketing Insider Group

I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Are we born with it? Is it learned? It’s certainly an acquired skill, but there’s plenty of proof that empathy has been part of the human condition for some time. The evolution of empathy can be traced back to long before homo sapiens walked the Earth.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Digital Transformation Is More Important Than Ever

Biznology

This webinar, featuring Consultants Collective Senior Consultant & Managing Partner, StratExLead, Gurmeet Ahluwalia , Kaleido Insights Partner & Analyst Jeremiah Owyang , and Jen McClure , CEO of JEM and managing director of Consultants Collective continues a special series titled “Evolve, Transform and Thrive,” as we become more future-facing, not just focusing on resiliency or reacting to the effects of the crisis, but being proactive and focused on evolution and transformation.

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Website Design – Beginner’s Guide

The Daily Egg

Creating a website is simple; anyone can do it. There are so many website builders and other tools out there that make it easy to create a new site from scratch, regardless of your technical skill level. But most websites haven’t been optimized from a design perspective. Why is design so important? It takes just […]. The post Website Design – Beginner’s Guide appeared first on The Daily Egg.

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How to find the best time to post on Instagram

ConvertKit

Jump ahead. Why is it important to know when to post on Instagram? How to find the best times to post on Instagram. Finding the best time to post your Instagram Stories. Other tips for finding the best time to post on Instagram. What is the worst time to post on Instagram? Growing your email list through Instagram. Finding the best time to post on Instagram is a struggle many creators face.

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How to Use Social Media for Affiliate Marketing

Optinmonster

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Being both free and user-friendly, social media has emerged to be one of the go-to channels for affiliate marketing.

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Why Guest Posting Isn’t the Answer in 2020

Content Marketing Institute

Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading → The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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12 Items on Your On-Page SEO Checklist to Do Now

Conductor

Companies today are working around the clock to create content that delivers answers to customers. Creating content is one thing, but getting it in front of your customers when they need it most is another. That’s where on-page SEO comes in. . On-page SEO refers to the practice of optimizing your web pages to improve your visibility. Follow the items on this checklist, and your content will be optimized for maximum visibility.

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Streamline Your Social Customer Care With the New Inbox

Oktopost

Today, when remote work has become our new reality, social media is turning into a prime communication channel for people and businesses alike. B2B companies leverage social to deliver fast and responsive customer support as well as tap into conversations that are relevant to their brand. Oktopost’s Social Inbox brings every mention, comment, and direct message from all of your social media profiles into one place, where you can manage, reply, and assign social inquiries to your team.

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Social Spotlight: Visa and how to pivot with empathy during a crisis

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Brands are in a tough spot right now.

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SaaS Lead Generation: 11 Super Effective Tactics from Industry Leaders

Roketto

Real SaaS business growth is all about predictability. If you can predict your revenue (accurately), you can make better decisions around expenditure, new hires, and investment in product development.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Marketers Can Create More Value with Madison Logic and HubSpot

Madison Logic

As sales and marketing organizations across the globe are now being asked to pivot their H2 strategies, one thing is certain; pipelines still need to be filled and deals need to close fast. Now more than ever, employees are asked to prove their value. They must judge all of their efforts by one thing –. The post Marketers Can Create More Value with Madison Logic and HubSpot appeared first on Madison Logic Blog.

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SaaS Lead Generation: 11 Super Effective Tactics from Industry Leaders

Roketto

Real SaaS business growth is all about predictability. If you can predict your revenue (accurately), you can make better decisions around expenditure, new hires, and investment in product development.

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10 Ways to Reduce Customer Acquisition Cost

SmartBug Media

How effective are your current marketing strategies? A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success -- lower CAC = more customers = additional ROI. There is no standard yardstick for determining a good or bad CAC. CAC is dependent on a number of factors, most importantly the industry you’re in and the lifetime value of your customer.

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How to Find the Best Keywords [Video]

Hinge Marketing

Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there. Yeah, I could talk all day about the strategy, but today we’re going to focus a little more practically. TRANSCRIPTION: Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Five Key Takeaways for CCPA Compliance

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. This year, California’s CCPA law came into effect, and with that in mind I was asked to put together a document of recommendations for making sure we stay ahead of CCPA, so we stay compliant. To be clear, I am not a lawyer, nor can I give any legal advice. For that, always speak to your legal counsel.

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From Marketing Vision To Measurable Impact: The Sub-Zero Story

Perkuto

Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing impact. As one marketer to another, I ask you: what’s your vision, and what do you need to change to get there?

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Virtual Event Vocab and Other Lessons for Event Profs

AgencyEA

Here we are. Diving head first into online engagements and concepting experiential events within a virtual world. Luckily, although there are new challenges we are solving for, the foundational questions we ask for any event — physical or virtual — remain the same: How can we bring brands to life in original, never-before-experienced ways? How […].

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5 B2B Lead Generation Challenges and How to Solve Them

Leadspace

The world as we know it has shut down. Some businesses are in a panic, wondering whether they should stay open and risk exposure, or close up shop and risk a massive loss of revenue. . It’s a tough situation, but not something B2B companies can’t overcome. With flexibility, you can transform your B2B marketing in a way that promotes B2B lead generation. .

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Save Your Optimization Program Right Now

Convert

With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and website optimization. It’s an opportunity for your company to optimize and improve access to information as well as reduce friction along the multiple touch points in your sales funnel.

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Tools of Engagement: Combine SMS and Email to Reach Customers

SendGrid

SMS provides senders with the unique opportunity to send real-time communications to customers. By building complementary SMS and email programs into your communications strategy, you can engage more effectively with your customers. The post Tools of Engagement: Combine SMS and Email to Reach Customers appeared first on SendGrid.

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Key insights: Our pulse survey uncovers key marketing technology trends

ClickZ

30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week. On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending. ‘Content and experience’ and ‘data’ are the top two technologies marketing leaders are keen on purchasing.

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Key Questions for Launching a Product During Challenging Times

Launch Marketing

With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled. Many companies entered the year with a plan for releasing new products or services and can stick to them in many cases.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Top 10 SEO Copywriting Tips to Improve Your Website Conversion Rate

Valasys

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Employing some well-researched SEO copywriting tips and the best industrial practices will not only help your pieces of content rank higher on the search engine result pages (SERPs) but will also help your website receive more organic traffic and an engaged group of prospective customers.

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Key Questions for Launching a Product During Challenging Times

Launch Marketing

With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled. Many companies entered the year with a plan for releasing new products or services and can stick to them in many cases.

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Get more out of SAP Marketing Cloud?now with Litmus!

Litmus

We know that switching back and forth between tools can be a hassle. The more often you have to jump between different tools, the more time you lose—and the more likely it is for errors to creep in. When your marketing tools are connected, information seamlessly flows from one to the other so you can automate manual tasks, set your campaigns up for success, and improve your workflow.