Thu.Aug 14, 2014

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Out With the Sales Rep, In With the Sales Guide: A Review of "Duct Tape Selling"

ViewPoint

'Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read. On the dust cover, John writes: “Most people already know that the days of knocking on doors and hard selling are over.

B2B Sales 232
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10 Questions to ask in a B2B Content Marketing Questionnaire

KoMarketing Associates

'Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape.

Insiders

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Five Reasons Why Your Email Gets Blocked

ANNUITAS

'The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” More often than not, the question cannot be answered easily and takes some investigation to uncover the reason or reasons why emails get blocked. Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help.

CAN-SPAM 186
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Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** That’s why scanning the Internet to find new prospects is such an exciting opportunity. At least a dozen firms are now following that path. These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies us

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Re-branding – a better option than “disruptive innovation”?

Biznology

'“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many companies or brands threatened by new products created with advanced digital technology is re-branding. Some traditional brands have successfully re-positioned their value proposition to leverage its core benefits and brand image to find new customers and rejuvenate their business.

Branding 139

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Why Marketing Operations is the Heart of your Marketing Team

Adobe Experience Cloud Blog

'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.

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Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign

Convince & Convert

'With a popular TV show like Project Runway, where aspiring fashion designers compete against one another in weekly challenges, there are always more than a few hopefuls who don’t make the cut. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption! To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers.

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Sales Automation vs Marketing Automation

Leading Results Rambings

'I was recently talking with prospective client about automation for the business development process, specifically marketing automation, and she asked to explain the difference between sales automation and marketing automation. Related Stories Building Marketing 101 into your CRM System CRM Systems are not a Magic Bullet for Business Development.

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The ROI of a Customer

SugarCRM

'The post The ROI of a Customer appeared first on Salesfusion.

ROI 93
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Are QR Codes Dead?

Hubspot

'Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted.

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Typography Without Limits: 40 Fresh Adobe Illustrator Text Effects

JotForm

Wondering how to start working with Adobe Illustrator without getting overwhelmed by its endless possibilities? Then begin your acquaintance from tutorials that are aimed to fill the gaps of your knowledge. Nothing can be compared to this kind of educational material, especially when devoted graphic.

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Differentiation Case Story: How RS&H Shared Innovation Across Industries

Hinge Marketing

'For over 70 years, RS&H had played a key role in some of humanity’s most staggering accomplishments, creating launch infrastructure for manned and payload-bearing space flights since the Apollo program. They were innovators in the truest sense of the word, not simply shifting the course of industries but doing what had never been done before and helping propel explorers to new heights.

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4 Fresh Ways to Squeeze More Conversions Out of Your Blog

Hubspot

'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Allow me to make an assumption about you: At one time or another, you’ve done something because your friends were doing it. Sometimes, following others can be harmless -- the worst thing that''ll happen is you''ll end up with a bad haircut or a hilarious 10th grade class photo.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Flipboard’s Mike McCue On The Future Of Digital Media, Video Ads

readwrite

With over 100 million active accounts and 10 million user-created digital magazines, Flipboard has changed the way people read and share news around the Web. The application lets users aggregate social feeds into a digital magazine, as well as follow and build magazines based on different topics, like cooking or international news. At Wednesday evening’s ReadWrite Mix , Flipboard CEO Mike McCue laid out his vision for the future of digital media, although he couldn’t explain it without playing a

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Brandfolder of the Week: TabbedOut

Brandfolder

On Fridays we like to feature a great, creative, or interesting Brandfolder. This week, we’re highlighting the TabbedOut Brandfolder. [TabbedOut]([link] is a mobile payment application for bars and restaurants that allows.

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B2B Marketers Are Hungry For More Optimized Marketing Technology

Crimson Marketing

'Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. 82% of B2B marketers plan to increase spending on new marketing technology before the end of 2014. . Marketing organizations have a greater impact on revenue than ever before: 60% of marketers deliver at least 20% of B2B company revenue, and almost 25% contribute more than 40% to the bottom line. .

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How to Write Better Headlines [Infographic]

Hubspot

'Truthfully, I think the hardest part of blogging is coming up with a great headline. Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space. In just a few characters, you''ve got to instill intrigue, yet answer questions. You''ve got to make it work for Twitter and Facebook and LinkedIn and Pinterest and Google and Bing and any other network you hope to be found on.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.