Sales Engine

MAY 11, 2016

We all know that the buyer’s journey has changed—people are avoiding initial conversations with sales people and performing their own research online. As most B2B sales people can attest to, the problem is that prospects will most likely misdiagnose their own problems and prescribe themselves the wrong solutions. Mike Vannoy, co-founder and COO of Sales Engine talks about how this has happened in the marketing automation industry.

Webinar Metrics 149

Webinar Metrics Sales Qualified Leads Demand Generation Agencies Marketing Automation Services 149

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Unfortunately in late 2015, LinkedIn did away with many of the group settings that B2B marketers came to know and love, such as the ability to search group member by keyword or name and t

Linkedin 128

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 128

Marketing Insider Group

MAY 11, 2016

Today, Pew Research Center has reported that more than half of all American adults (65 percent) are on social media. This has jumped by 7 percent since the Pew Research Center started tracking usage in 2005. With so many people on social media, the various platforms have greatly influenced marketing today. Mobile marketing has been […]. The post 5 Ways Social Media has Influenced the Direction of Mobile Marketing appeared first on Marketing Insider Group.

Mobile Marketing 126

Mobile Marketing Social Media Social Marketing Media 126

Biznology

MAY 11, 2016

Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint.

Trust Marketing 116

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 116

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hive9

MAY 11, 2016

74% of marketing professionals are confident in the value of data-driven marketing, but 51% believe their company isn’t investing enough in marketing technology.

Paid Search Agency 105

Paid Search Agency Marketing Companies 105

Marketing Craftmanship

MAY 11, 2016

There are two major reasons why marketing is failing at your small- or medium-sized B2B firm: You view marketing as business triage. Your company applies a collection of tactics (often labeled as a “marketing campaign”) only in response to a problem; typically involving the loss of a key client, or decline in revenue. When business is good, little or no time is invested in marketing.

B2B Marketing 100

B2B Marketing Planning B2B Thought Leadership B2B 100

Ambal's Amusings

MAY 11, 2016

Sometimes, just sometimes, before I go to war or after I come back from war, I stop under a tree, look at the flowers and say a prayer. Not for myself.but for someone that might own a particular piece of real estate deep within the recess of my heart. Lo and behold. Prayers might sometime … Continue reading All Kind of Miracles Happen. Don’t they?

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Contently

MAY 11, 2016

“Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. “Insurance is not a high-interest category for someone aged 18 to 35. They want to spend as little time as possible thinking about insurance.” On the surface, the perception of the insurance industry can be a huge hurdle. But at the same time, that perception means there is a great opportunity for insurance brands to make an impact in a space that desperately needs creativity and inno

Paid Search Agency 85

Paid Search Agency Companies Advertising Agencies Content Marketing 85

Convince & Convert

MAY 11, 2016

Speedboats Are Better Than Yachts. Speedboats are more fun, right? Well, they are certainly more agile, just like Jeff Barrett. Jeff dives deep and bares it all as he delves into the impatience that drove him to become an entrepreneur, the growing role PR is developing in partnership with influencer marketing, and the long-term planning and approachability that has helped him maintain and grow relationships that can be leveraged effectively.

PR 84

PR Thought Leadership Advertising Agencies Paid Search Agency 84

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SWZD

MAY 11, 2016

Why should you look outside of your team for thought-leadership content creation? Learn five reasons here. There is a clear need for helpful, though-leadership driven pieces and the best content marketing will be able to do bring in sales-ready leads. It isn’t always realistic to create these pieces in-house so here are five reasons to outsource your content creation.

Thought Leadership 52

Thought Leadership Content B2B Leads 52

SnapApp

MAY 11, 2016

When you think of successful content, what first comes to mind? Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Or is it campaign you recently saw or experienced that just jumped out at you, made you lean forward, and put down your phone for the duration? Maybe it even lingered in your mind for some time afterwards.

B2B Thought Leadership 52

B2B Thought Leadership Content Budget Programs Marketing Budget Creation 52

xiQ

MAY 11, 2016

The post xiQ Announces Genpact Has Deployed Its Watson-Powered Market Intelligence Platform appeared first on xiQ inc.

Marketing 62

Marketing Press 62

Vidyard

MAY 11, 2016

Hello, my name is Tyler. [ Hi Tyler! ]. And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. It was a powerful drug with an addictive high and a fiery rush of adrenaline. What started as something casual and experimental quickly became an addiction that sought to control us.

Account Based Marketing 51

Account Based Marketing Marketing Qualified Leads Lead Ranking ABM 51

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SugarCRM

MAY 11, 2016

S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers. The study commissioned by Salesfusion and executed by Learn Marketing Automation surveyed nearly 700 B2B marketers from small to medium-size businesses (SMB)

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Work Management Studies 50

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards.

Marketo 51

Marketo Bulldog Solutions Enterprise Management Work Management 51

Hinge Marketing

MAY 11, 2016

The number one goal of any new company is to generate business. Hungry startups are often eager to work with any client to establish themselves. But this hunger for business can actually hurt a company’s growth over time. It’s important to understand how to grow a business strategically to achieve longer-term goals. Let’s use Bob Parks of BP Architecture as an example.

Business 49

Business Case Studies Advertising Agencies Paid Search Agency 49

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

JotForm

MAY 11, 2016

First and foremost, congratulations on your graduation! Kick off sharing this happy occasion with family and friends by sending a beautiful party invitation that will set the tone for the festivities. Whether your party will be a casual cookout in your backyard, a university-sponsored event, or a ra.

Product 48

Product 48

KEO Marketing

MAY 11, 2016

Leading B2B Marketing Agency KEO Marketing Releases New Marketer’s Guide to Programmatic Advertising for 2016. Phoenix, AZ. May 11, 2016 – Leading business to business (B2B) marketing agency KEO Marketing ( www.keomarketing.com ) realizes that businesses are always looking for ways to connect with users where they are engaged online, with the additional benefit of automation to measure the effectiveness of their ad campaigns and boost their overall results.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Marketing Agencies 1 48

JotForm

MAY 11, 2016

Saying that one particular type of mobile development (native, cross-platform or hybrid) is the only right way to create mobile apps is similar to saying that only one programming language is the most suitable for coding. As project requirements are always unique, while tools and technologies have d.

Tools 48

Tools 48

KEO Marketing

MAY 11, 2016

Business-to-business (B2B) organizations sometimes struggle when it comes to acquiring new customers. One reason for this is the complexity involved with knowing how much to invest to attract the right audience. They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. Here are a few strategies to help overcome customer acquisition challenges and build greater market share.

Acquisitions 48

Acquisitions Inbound Marketing Paid Search Agency Advertising Agencies 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

xiQ

MAY 11, 2016

The post xiQ Announces Genpact Has Deployed Its Watson-Powered Market Intelligence Platform appeared first on xiQ inc.

Marketing 48

Marketing Press 48

GreenRope

MAY 11, 2016

How CRM Makes You Money. It is not secret; a CRM system makes your business better. It systemizes and adds process for transparency, consistency, and enhanced collaboration within your organization. The more you use your CRM, the stronger your business becomes. Here are 5 ways you make more money with a CRM in place. 1. More consistent sales process.

CRM 40

CRM Lead Scoring Lead Ranking Top of Funnel 40

Akoonu

MAY 11, 2016

According to CEB, an average of 5.4 people are involved in today’s B2B purchase decisions. Whether you’re responsible for content marketing, demand generation, product marketing, or digital marketing, as a marketer you need to successfully understand and engage all the people involved in making a buying decision in an account. At the end of the day, this is really what account-based marketing (ABM) is all about.

Account Based Marketing 40

Account Based Marketing ABM Features Demand Generation 40

GreenRope

MAY 11, 2016

How CRM Makes You Money. It is not secret; a CRM system makes your business better. It systemizes and adds process for transparency, consistency, and enhanced collaboration within your organization. The more you use your CRM, the stronger your business becomes. Here are 5 ways you make more money with a CRM in place. 1. More consistent sales process.

CRM 40

CRM Lead Scoring Lead Ranking Top of Funnel 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Freeman Company

MAY 11, 2016

In an age of personalized attendee expectations, our events should be anything but general

Personalization 40

Personalization 40

GreenRope

MAY 11, 2016

How CRM Makes You Money. It is not secret; a CRM system makes your business better. It systemizes and adds process for transparency, consistency, and enhanced collaboration within your organization. The more you use your CRM, the stronger your business becomes. Here are 5 ways you make more money with a CRM in place. 1. More consistent sales process.

CRM 40

CRM Lead Scoring Lead Ranking Top of Funnel 40

The Freeman Company

MAY 11, 2016

In an age of personalized attendee expectations, our events should be anything but general

Personalization 40

Personalization 40