Fri.Apr 22, 2016

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11 Tips to Get the Meeting and Not get Stood Up

DiscoverOrg

We’ve all been there: you’ve got a prospect on the line. They are nibbling at the bait but you can tell from the bobber that there’s not a total commitment yet. So, how do you know when it is time to lure them in and set the demo? How do you ensure that once you do snag that meeting they won’t flake at the last minute and lose momentum, or even worse, end up as a bunch of worthless muck wrapped around your hook?

Tips 146
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Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so fast. Our firm produces dozens of client email campaigns every month, and for almost all of those clients (mostly B2B technology companies ) we use responsive design across the board – for both emails and landing pages – to ensure that campaigns render

Design 126
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How to Crowdsource Your Content Creation Ideas

Marketing Insider Group

What do you do when everything is set up, but the ideas don’t come? I mean, it happens to us all. We just sit down, ready to write, but everything we come up with doesn’t work – or even worse, there are no ideas at all. And often, in these situations it isn’t even your […]. The post How to Crowdsource Your Content Creation Ideas appeared first on Marketing Insider Group.

Content 122
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Why most marketers should ignore A-List bloggers

Biznology

Admit it. You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” It does seem tempting. And it feels tantalizingly possible–I mean, don’t you just need to know the right person and get the most interesting angle to them? Um. No. It’s so much harder than that.

Blogger 114
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Look at the Sun Rays

Ambal's Amusings

Several years ago, I took the boys to an outdoor telescope viewing event on a dark night. We saw a bunch of stars through the telescope. One of the stars (I forgot which one it is) was so gorgeous. Adi asked the astronomer how long had the light taken to travel from the star to … Continue reading "Look at the Sun Rays".

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Can You Guess the Publisher by the Homepage?

Contently

On April 19, I took screenshots of 12 homepages from different publishers and removed the names. Can you match the homepage to the publisher? The post Can You Guess the Publisher by the Homepage? appeared first on The Content Strategist.

Content 71
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Lead Gen Hacks: 3 Strategies to Improve Content Conversions

Kapost

In the world of content marketing, there are no shortcuts: you need high-quality storytelling to build a strong connection with your target audience. But what happens after you’ve built that bond? Do your readers move on to become customers? This is where conversion optimization comes into play. Every great content strategy needs an equally strong conversion optimization program—that is, you need to carefully define the path you want your audience to take after reading and being inspired by your

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A Night with the DemandScience Family

PureB2B

Today marks a very special day for all of us here at DemandScience and Pure Incubation as we received a Fast 50 award from the Boston Business Journal ! This would not have been possible without each and everyone here at DemandScience. In honor of our amazing staff, here's a Flashback Friday video during a company dinner with the people we sincerely consider our family.

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Applying Growth-Driven Design to Ecommerce Websites

Hubspot

The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. As such, it is particularly valuable for ecommerce retailers’ websites. Why? In order for an ecommerce site to be successful, it needs to contain consistently fresh, relevant, interesting and educational content that speaks directly to its customers an

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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A Night with the DemandScience Family

PureB2B

Today marks a very special day for all of us here at DemandScience and Pure Incubation as we received a Fast 50 award from the Boston Business Journal ! This would not have been possible without each and everyone here at DemandScience. In honor of our amazing staff, here’s a Flashback Friday video during a company dinner with the people we sincerely consider our family.

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Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. At first blush they make so much sense that you may be tempted to implement them. In fact, these approaches are so common, that they are probably doomed to failure by overexposure alone. But there are other more fundamental reasons they make poor positioning platforms.

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A Night with the PureB2B Family

PureB2B

Today marks a very special day for all of us here at PureB2B and Pure Incubation as we received a Fast 50 award from the Boston Business Journal ! This would not have been possible without each and everyone here at PureB2B. In honor of our amazing staff, here’s a Flashback Friday video during a company dinner with the people we sincerely consider our family.

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4 B2B Content Marketing Lessons From Marvel Comics

SWZD

Marvel is one of the most successful content producers in the world. Here are four marketing takeaways from their success. Marvel is one of the most successful content producers in the world, and they can teach many important lessons to B2B content marketers. Here are four takeaways from the comics giant that will have you shouting “Excelsior!” in no time.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Turn Your Workspace Into a Den of Productivity

Hubspot

When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like " You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond.". And while such advice can potentially be helpful, there's one aspect of improving productivity that we often overlook: our environments.

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What Happens When Artificial Intelligence Goes AWOL?

Content Standard

It’s a notion marketers will drool over: Imagine if their overloaded job responsibilities could be wiped clean by the use of robots to do tedious marketing tasks for them. Just as we already use programmatic buying and other data-driven marketing tools to simplify difficult and time-consuming processes, artificial intelligence (AI) is viewed by both robotics experts and marketing professionals as a tool to expedite menial content creation in the future.

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Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses

Hubspot

Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. This can especially be true if a competitor, or someone in an adjacent industry recently redesigned their site.

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Active Listening Skills: 4 Steps to Learning the Most From Your Buyers

Akoonu

As marketers, we know listening to our buyers is critical. We interview buyers, build personas and plan content around what we learn. But how good of listeners are we? As it turns out, not that great.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Image via Unsplash. Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. But this is not always the case. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Database maintenance is not at the top of anyone’s priority list.

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4 Ways to Make Your Video Content More Measurable

Adobe Experience Cloud Blog

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI. Why? There are many types of videos that marketers use for different purposes, so there is no single method to measuring the success of your different videos.

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What to Consider When You Price Your Mobile App

Convince & Convert

The business of apps is thriving. Around the close of 2015, Google Play contained around 1.8 million apps , while the Apple Store boasted 1.5 million apps in June 2015. Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. Entry barriers are high due to the competitive nature of the space.

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‘Office Perks Are Dumb,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while wondering how Wolf Blitzer still has his job … Outside: Is Social Media Screwing Over Explorers? Selected by Dillon Baker, associate editor. Outdoorsy brands have sponsored landmark expeditions for years. Thanks to social media, veteran explorers are now being slowly replaced by more social-savvy—but oftentimes less experienced—alternatives.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Tactics Behind Driving the Right Conversation

LeanData

This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away. In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers.

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10 Ways Automated Email Can Wow Your Customers

LEADership

Would you say that your company sends out more automated emails than personal ones? That’s not a bad thing – automated emails are a great low-cost, low-effort opportunity to impress your customers. Investing a little bit of time in polishing your automated email messages should be a key part of your marketing strategy. This infographic created by Instiller describes 10 automated emails that can impress your customers – and what you can do to make them shine.

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The Tactics Behind Driving the Right Conversation

LeanData

This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away. In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers.

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Get More From Email Signatures With Sigstr

Convince & Convert

This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes. Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The Tactics Behind Driving the Right Conversation

LeanData

This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away. In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers.

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There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]

Hubspot

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders all over the world about t he challenges, opportunities, and best practices for aligning brand promise and customer experience.

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The Tactics Behind Driving the Right Conversation

LeanData

This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away. In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers.