Content marketing metrics – process metrics and outcomes metrics
Biznology
MARCH 20, 2015
'There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look at each, their importance, and how they work together. Process Metrics. If you did “man on the street” interviews, the top answer you’d get when you asked people to “name a content marketing metric worth tracking” would likely be “web traffic.
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