Sun.Jun 28, 2015

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MarTech Stack Jenga: Official Rules

Customer Experience Matrix

I spent some time in Atlanta last week, including a Friday afternoon visit with Sangram Vajre at Terminus to discuss his upcoming FlipMyFunnel conference. I’ll be keynoting the part of the conference devoted to technology stacks. Our conversation naturally turned to MarTech Jenga, my recent random thought of using the popular stacking game to illustrate how marketers assemble their technologies.

Rules 192
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A Marketer’s Search For Meaning: 5 Attributes of Relevancy

Marketing Insider Group

I read an article the other day that said that people are hired for hard skills and fired for a lack of soft skills. I’ve found this to be true, and even more so for marketers as our pace of change keeps picking up speed. I listen to marketers talk about the struggles they have in their organizations and I notice something. Those who consistently amaze me have a set of qualities that aren’t mainstream.

Relevance 171
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The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

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The Continuing Power of Traditional Marketing

B2B Marketing Directions

In a recent blog post , I argued that predictions of the impending demise of traditional advertising and marketing techniques and channels have been overstated for more than two decades. I also suggested that companies are still using traditional tactics and methods because they are still relatively effective, contrary to what some prognosticators have asserted.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

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The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

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The 100 Most Popular Emojis on Instagram [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. The internet can seem like a cruel place some days. Unkind comments and Twitter spats are common, and publications are known to use a person's most embarassing moment as a driver for clicks and views. But emojis have escaped being associated with this type of harsh language.

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The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

article thumbnail

The Art of Delegating - Your Winning Strategy

GreenRope

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi