SendX
MAY 12, 2020
Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. It’s a great way to guide your audience across the marketing funnel and get more sales at a low price. However, knowing how to craft your email campaign will drastically affect your open rate and your success.
Content Marketing Institute
MAY 12, 2020
Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path. Continue reading → The post How to Create the Right Video Experiences for Your Brand appeared first on Content Marketing Institute.
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Only B2B
MAY 12, 2020
As your business or its verticals expand, it becomes imperative to assemble a team of dedicated telemarketers to manage your sales and solutions. The question is if you are going to employ telemarketing – should you do it in-house? Or simply outsource it? Making the right choice can be pretty daunting. We have curated a list of pros and cons of both to help you decide better.
Webbiquity
MAY 12, 2020
As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” Though the vast majority remain optimistic about the long-term future for their enterprises, they need help getting through the current, extremely challenging times. That’s where opportunity lies for B2B marketers today.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MAY 12, 2020
The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words. And many people argue that no one is reading anything online that takes more than a few minutes to read.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
MAY 12, 2020
Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.
SendX
MAY 12, 2020
Before we start I want to clarify that I know that the right name is Typeface and that Font is used when we give certain Typeface characteristics as size, weight, kerning, and so on. But this is not a graphic design article, so I will call it as everyone else calls it, a font. And when I am talking about choosing the best font for email marketing, it is the Typeface and not the Font.
Contently
MAY 12, 2020
On April 23rd, sports were back. Sort of. It was the NFL Draft—a three-day event when teams select which college players they want on their team. For fans, it’s an invitation to imagine a better future. Draft picks are a blank slate of potential and possibilities. The draft was supposed to be a welcome escape from COVID-19, except it wasn’t at all.
Vision Edge Marketing
MAY 12, 2020
You’re probably familiar with the concept of the post-game analysis. A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The debrief can be used to analyze and improve any effort – the launch of a new product, the implementation of a new customer process, the execution of a major event or following a crisis.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
MAY 12, 2020
Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research. However, statistics show that 15-second videos have a higher VCR than others. Extreme Reach recently published its “2019 Q4 and Full Year Video Benchmarks” report, and data suggested that the average VCR in Q4 2019 was 88%. This was a slight decrease from the 89% recorded in the previous quarters of 2019.
Influitive
MAY 12, 2020
With events canceled across the world due to coronavirus, Influitive has pioneered a ground-breaking virtual event platform called Virtual EventHub™ Virtual EventHub is a combined software and services turnkey package that supports customers and prospective customers who have canceled and or are considering canceling their physical events like conferences and tradeshows due to the coronavirus […].
Direct Response Coach
MAY 12, 2020
For the most part, websites are used to showcase a company for its products and/or services. The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell. But that shouldn’t be the end of it. With the right strategy and mindset, your website also has the potential for serving your target community […]. The post How you can – and why you should – use your website to teach appeared first on McCarthy and King Marketing.
Adobe Experience Cloud Blog
MAY 12, 2020
It feels like five years have been compressed into the last ten weeks. Rising trends have accelerated to become what feels like the norm, and new ways of doing things have burst into the open. Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. There’s an old adage about how a frog will sit in a pot of gradually heating water until it boils alive, but if you put it into a pot of boiling water it would jump straight out.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
MAY 12, 2020
On March 2nd, we kicked off a special series, “Creating Resiliency During the COVID-19 Crisis. ” Over the past several weeks, we have featured articles, podcasts and webinars from our Consultants Collective member consultants, advisors and coaches. We hope these have been helpful resources. At JEM, we’ve begun to focus on what comes next.
The Daily Egg
MAY 12, 2020
One way to keep your employees happy and excited about coming to work is to offer them huge salaries and plenty of time off for vacations. Unfortunately, for the majority of businesses, that’s also a good way to go bankrupt. A more practical way to keep employees happy is to pay a fair wage and […]. The post Best HR Software appeared first on The Daily Egg.
Direct Response Coach
MAY 12, 2020
The post How you can – and why you should – use your website to teach appeared first on McCarthy and King Marketing.
Heinz Marketing
MAY 12, 2020
By Andrea Grodnitzky , CMO at Richardson. Recent global events have accelerated the use of video-conferencing technology to conduct virtual meetings with customers. Though global circumstances have precipitated this sweeping change, it is likely that virtual selling skills will become an established and ongoing practice, even when the normal economic cycle resumes.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
MAY 12, 2020
COVID-19 has upended standard business practices all over the globe. The common routine of driving to the office has halted, and remote work has taken over. As more companies make the switch, many businesses have shown they can run their operations well while managing remote employees. The option to work from home may become more prevalent for the future.
Bannersnack
MAY 12, 2020
According to Statista, there are over 7 million active advertisers on Facebook. Some of them are most likely targeting the same audience as you are. When you have competition, you may think that increasing your Facebook and Instagram ad spend can bring better results. But that’s not necessarily true. In this case study, I want […].
MarketMuse
MAY 12, 2020
Discover how the MarketMuse heat map reveals many essential aspects of topical distribution within the SERP. The post How to Conduct Competitive Content Analysis Using MarketMuse appeared first on MarketMuse.
chiefmartech
MAY 12, 2020
Last month, I published the latest marketing technology landscape. It grew yet again, defying many a pundit’s prior prediction, swelling to 8,000 martech solutions. Upon its release, two things immediately happened: A bunch of people insisted it would consolidate dramatically. A bunch of companies emailed me to complain they weren’t included.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DAGMAR Marketing
MAY 12, 2020
If you’ve noticed changes in traffic to your website, Google’s May 4 update to its algorithm may be the cause. While Google frequently implements updates, the vast majority of them are not what’s considered “major”—but this one definitely is. “Some sites may notice drops or gains”. In it’s announcement about the update on its Webmaster Central Blog, Google says that it confirms “broad core updates because they typically produce some widely notable effects.
Engagio
MAY 12, 2020
The traditional B2B Go-to-Market Strategy has shipwrecked. The way companies buy B2B products has changed a lot in the last 10 years, yet the way most companies operate – and their enabling technology – hasn’t evolved nearly enough to keep up. 3 Reasons Companies (and their Technology) Must Evolve. Rise of buying committees: The buying process has become increasingly non-linear, which breaks the traditional “baton-handoff” model between sales and marketing.
Hubspot
MAY 12, 2020
Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently. The social media landscape today is incredibly different than it was in 2019. Primarily, the global pandemic of 2020 has meant that more people than ever are online. More people than ever are on social media, and additionally, they're paying attention in ways that are unprecedented, as suggested by an April 2020 Statista report ,
Alaniz
MAY 12, 2020
To fight or flight. Every business is questioning their strategy, and unfortunately, there aren’t many Harvard case studies that include a pandemic. These are unprecedented times, but business is by no means closed. Companies who fight for market share could benefit from low competition and cost-effective ad rates. Like all of us, buyers have changed.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
MAY 12, 2020
As marketers, we've become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps -- who talk to and learn from our biggest prospects each day -- we don't always know tiny, but crucial, details about the brands or people we most want to sell too.
ClearVoice
MAY 12, 2020
Being prepared and communicative is essential during a time of crisis. Please reach out to our team of experts at ClearVoice to assist with planning, creating, and writing a plan that you can effectively implement and apply to your content strategy. You can download an ebook version of this post as well. At ClearVoice, we are here to help you get through your crisis management and recovery process.
Square 2 Marketing
MAY 12, 2020
We Still Hear It Every Day: ‘Our Customers Don’t Find Us On The Web.’. Guess again, folks. Everyone is finding everything on the web, and the longer you ignore that fact, the longer and the harder it’s going to be to get your company found and visible on Google. To help, we’ve curated eight startling statistics from last month that highlight just how significant search engine optimization (SEO) is to creating a lead generation machine.
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