Lauren Carlson of Marketing Automation Software Advice shared this whiteboard presentation by Carlos Hidalgo (@cahidalgo) of The Annuitas Group and she invited me to share it on this blog and comment about it. She asked that Jeff Ogden, President of Find New Customers (and the host of Mad Marketing TV) share his insights.
Could not agree more with you, Carlos. Marketing automation is a great tool, but it is just a tool. Content, plans, process and more are needed too. There are a lot of good companies out there to help, like The Annuitas Group, Bluebird Strategies, and even Find New Customers.