Tue.Apr 05, 2011

Trending Sources

Marketing as a Revenue Engine

Fearless Competitor

B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. The crux of the discussion: Where do we invest a dollar to generate revenue? Some super real-life examples here that provide lessons for B2B marketers today. Quality sales leads matter. contact-form].

The Link Between Lead Nurturing and Buyer Experience Marketing

Tony Zambito

Image by kardboard604 via Flickr. The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years.    One approach whose value is on the rise is that of Lead Nurturing.    This makes nurturing a key element of preventing buyers from disengaging from the buying cycle.   Why? 

Is This The End Of Social Media?

B2B Marketing Insider

Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. There were a string of article claiming that social media is in fact “dead.&# (A nice headline trick I decided against using.). What do you think? Want more?

7 Keys to Successful Lead Scoring

Fearless Competitor

Find New Customers to release the second in a series of great content regarding B2B lead generation. Sales Lead Generation using engaging, bite-sized content. After the remarkable popularity of our last “Cheat Sheet&#. Keys to Successful Lead Nurturing. We’re proud to announce the next in the series, due later this month. Keys to Successful Lead Scoring. Stay tuned. contact-form].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How Quora has Evolved [infographic]

Sazbean

Quora , a social network for questions and answers (similar to LinkedIn Answers), has continued to evolve as the community shapes it for it’s own purposes. As often happens when a new platform is created, it’s the community, not the company or the developers, who ultimately decide how it should be used (at least if the company is smart). What kind of user are you?

Savvy Toolkit - Content Planning Worksheet and Checklist

Savvy B2B Marketing

We had a Savvy Speaks a few weeks ago about Setting Marketing Goals. One of my foremost suggestions when talking with clients about setting marketing goals is always to do it in specific time periods and to be able to show progress and feedback earlier enough in the process to be able to tweek. Thankfully I am responsible for the Weekly Toolkit post so I can bring it to you now!

Plan 31

Revenue Performance Management: Webtrends Tackles Data Overload

It's All About Revenue

by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult. Take Webtrends , for instance. A top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. Questions like ‘How many leads did we generate?’ Facebook.

Will the Real LinkedIn Search Results Please Stand Up?

B2B Marketing Traction

Tweet. In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. ” Watch the video to better understand this little nuance in LinkedIn. LinkedIn Social Media/Web 2.0

Stop the Presses! Social Media Means Having an Opinion! Damn!

Social Marketing Forum

Giving your staff clear guidelines is always a good idea, but trying to enforce policy which hobbles your efforts to leverage social media is a bullet in your foot. Opinion Social media marketing comments newspapers social media social media policy Toronto Star

The “Social Media Certificate” – Smart Move or Scam?

Webbiquity

A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link). When companies hire, does having a social media certificate really differentiate a job candidate? Ultimately, social media is a tool.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. Whether it’s radically simpler is another question. Some perspective is in order. Although Whatsnexx was launched just last year, state-based systems have been used in marketing before. The advantage is you can think in terms of new customers, loyal customers, disgruntled customers, etc.,

Journalism, Aggregation, and Doing Things with Words

B2B Memes

There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. The last is Aaron Bady’s deeply analytical post on zunguzungu. hadn’t intended to leap into this particular debate, and was satisfied with a retweet or two. Hence this blog entry. In my retweet of Ian Bissel’s highlighting of Niles’s piece, I called it a smackdown. Yes, words mean things.

4 Great Ways to Get More Facebook Fans

WindMill Networking

If you think of Facebook as just a fun way to keep up with old friends, think again.  Facebook has turned into a major business tool.  If you’re serious about your business, you should also be serious about making the most out of your fan page – and getting as many fans as possible. According to Facebook, the site has more than 500 million users! Still think it’s a site that’s just for fun?

INFOGRAPHIC: The Social Media Class of 2011

Client Bridge

From Flowtown, here's a fun infographic that maps all the major social media players onto recognizable high school archetypes. View Full-Sized Infographic

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

4 Components of Successful Demand Generation Marketing

Modern B2B Marketing

by Maria Pergolino Today’s B2B marketplace is a fishpond filled with opportunities. Of all the potential buyers swarming in the water, it takes time and creativity to grow a minnow of an opportunity into one heavy enough to tow the line, while avoiding tales of “the one that got away.”. In other words, you’ve got to generate and manage demand. Demand marketers focus on the entire revenue cycle.

Publish or Perish. Become a Thought Leader.or Else

Sales Lead Dynamics

In academia, it’s “publish or perish.” It’s getting that way in professional services, too. Thought leadership” (a.k.a. marketing your expertise via writing and speaking) is probably the best way to find new clients. But it’s not just a great marketing tool. It’s becoming a necessity. Prospects rely on thought leadership to determine your credibility and distinguish you from competitors.

A research perspective on social media’s performance

EMagine B2B Blog

Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. Somewhat mystified, Brian took up this subject with Sergio Balegno, [.]. B2B Web Strategy Social Media

B2B 6

Do Celebrities “Get” Twitter?

It's All About Revenue

by Jesse Noyes | Tweet this. Last night I was watched Jon Stewart interview Bill Crystal on The Daily Show. Crystal was his usual clever self. Then he started talking about Twitter. Crystal had just joined Twitter and joked about trying to come up with material to tweet. Appears he’s still looking.) This is the part of a celebrity interview that always makes me cringe as it brings back painful memories of teaching my dad how to use his iPhone. It seems like every week another star takes to Twitter with a mixture of bafflement and wonderment. Need proof? Click here to view the embedded video.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

3 Warning Signs To Look Out For From Senior Sales Ranks

Sales Prospecting Perspectives

One of my favorite Farrelly Brothers comedies of all time was a little movie by the name of KingPin. For those of you who are unfamiliar, it centered around a down and out loser by the name of Roy Munson. Back in his day, Roy was the top bowler in all of Iowa. The angry yahoos then decide to teach Roy a lesson by amputating his hand by forcing it into the ball return machine. ain't optional.

3 Marketing Lessons From Charles Darwin

Hubspot

In the 1880’s, Charles Darwin made an extraordinary discovery in the Galapagos Islands. He uncovered 14 species of finches, where each of their beaks evolved over time in order to properly consume the food available on its island. Without the finches’ ability to adapt to the changing food supply, they all would have simply died out. Marketing Evolution. 1. Even 5 years ago.

What if my competitor is cheating at SEO?

Biznology

Image via Wikipedia. Does that question keep you up at night? mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site, but what if your competitors are not so scrupulous? You know that the search engines do their best to ferret out spammers, but you also know that lots of clever folks get away with it every day.

The Evolution of Ignoring Advertising [Cartoon]

Hubspot

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report. Connect with HubSpot

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Announcement: InsideView’s Sales Intelligence to Come Preloaded in SugarCRM

Sales Intelligence View

SugarCRM Users To Have Seamless Access to InsideView for Social Selling. InsideView, the social selling and sales intelligence leader, and SugarCRM , the world’s fastest growing customer relationship management (CRM) company, announced today that InsideView’s powerful sales intelligence solution will come preinstalled in all editions of SugarCRM.  Sales 2.0 customer 2.0 Enterprise 2.0

Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. As part of the research, the client interviewed a number of small business decision-makers and asked for their opinions of the various direct mail formats and whether they’d be inclined to read and respond to them.

5 Marketing Action Items from Twitter's Search Update

Hubspot

Twitter Search has long been an important tool for marketers. It has been a free tool for monitoring mentions of your brand and industry. Today, Twitter rolled out updates to its search platform that make the tool better for People discovery. This new update to the Twitter Search interface recommends people to follow based on a keyword phrase. Marketing Action Items from Twitter's Search Update. 1.

Get a Plan! Don't Spend B2B Marketing Dollars without One | Marketri

Marketri

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

How to Convince Your Boss It's Time for a Marketing Transformation

Hubspot

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. If your boss, colleague, client, or marketing team is still clinging to costly, low-yield "interruption" advertising tactics, perhaps a little data and a simple, tangible plan will help spark some openness to marketing transformation?

Measuring Marketing Effectiveness Online

eB2Bleads

Are you measuring marketing effectiveness online for your digital marketing activities ? If so, great, what sort of data do you get and what does it tell you about what’s really happening ? For many its a graph that looks a bit like this… That’s nice, you’ve got more visitors (sometimes stable or less) but do you know why and do you know what happened to those visitors ?

Common Mistakes in E-Commerce Copywriting

Fathom

Managing an e-commerce site is more than just making sure your shopping cart functions properly and all product photographs are easy to see. To get the most out of your site, you need to make sure the content supports your … Continue reading → The post Common Mistakes in E-Commerce Copywriting appeared first on Fathom. Content Creation & Strategy E-commerce/B2C content Copywriting

A research perspective on social media’s performance

EMagine B2B Blog

Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. Somewhat mystified, Brian took up this subject with Sergio Balegno, [.]. B2B Web Strategy Social Media

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.