Many marketers work on one project at a time. They need to create an email marketing campaign or it's Tuesday and the blog post should go up. Or, the new white paper idea needs an outline or they need to help their executive build a slide deck for the next webinar, place a bylined article, etc. There are standard execution tactics that go with each one. What's not so standard is stepping back from it all and asking how each and every thing you do can be combined or integrated into the whole to produce something new or different. Yes, I know, I can find inspiration anywhere!]. MORE >>

In academia, it’s “publish or perish.” It’s getting that way in professional services, too. Thought leadership” (a.k.a. marketing your expertise via writing and speaking) is probably the best way to find new clients. But it’s not just a great marketing tool. It’s becoming a necessity. Prospects rely on thought leadership to determine your credibility and distinguish you from competitors. If you don’t publish, will they consider you? Establishing yourself as a thought leader is easier than ever. You already have a &# distribution system.&#  It’s called the Internet.  . But Grassi goes further. MORE >>

Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. Somewhat mystified, Brian took up this subject with Sergio Balegno, [.]. B2B Web Strategy Social Media MORE >>

In a previous article, I spoke about recent and potential forthcoming rulings and legislation and the potential impact on free checking.   In short, there are big changes afoot that impact fee income to banks and other financial institutions and therefore require new marketing strategies to recoup some of that revenue.  Some say these changes will MORE >>

Quora , a social network for questions and answers (similar to LinkedIn Answers), has continued to evolve as the community shapes it for it’s own purposes. As often happens when a new platform is created, it’s the community, not the company or the developers, who ultimately decide how it should be used (at least if the company is smart). Here’s a look at how Quora has grown and changed, via an infographic from KISSmetrics : KISSmetrics Web Analytics Have you used Quora? What kind of user are you? Marketing Social Networks MORE >>