What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]
Hubspot
APRIL 26, 2014
'A secondary CTA is a call-to-action that invites visitors to perform an action on your site other than the primary one you''d like them to take. Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you''re asking. For instance, a primary CTA might offer visitors a free ebook, while the secondary CTA might be something smaller, like sharing your content on Twitter.
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