Thu.Aug 17, 2017

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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way

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7 Awkward Questions You Need to Ask Your Customers

Marketing Insider Group

What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. “Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […].

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4 tips to successful digital writing

Biznology

As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. About half of those bylines were part of my tenure as editor-in-chief of ComputerUser magazine and ComputerUser.com , where I had daily, weekly, and monthly columns. That was an extended boot camp for what I have since written.

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Five tips to win a marketing scholarship

Savanta

Here are two facts. One, the average UK student will graduate with £32,000 of debt. Two, any services firm is only as good as their people. So, students need money and the research industry needs to attract the best talent. That got us thinking here at Circle. Why not create a symbiotic relationship where agencies give a bit of cash to contribute to talent development at the ‘grass roots’ level, and then reap the benefits when the next generation enters the workplace?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Using Intuition as Your Unfair Advantage at Work [Podcast]

Marketing Insider Group

Intuition gets a bad rap in the working world. We associate it with gut feelings, snap judgments, perhaps the Muse — all things that we assume aren’t as powerful as rational thought. But what if your intuition IS rational? Maybe it IS a function of logic, it’s just that it happens at such an exponentially […]. The post Using Intuition as Your Unfair Advantage at Work [Podcast] appeared first on Marketing Insider Group.

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The Secret to Finding a Competitive Content Advantage

Contently

In 1915, psychologist Edgar Rubin wrote his entire doctoral thesis on a simple picture. The image in question appeared to contain a flat white vase centered on a black background. But as plain as it seemed, it sparked heated debate among hundreds of research subjects, prominent doctors, and renowned psychologists. While most believed the vase was clear as day, others argued there wasn’t a vase at all.

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What Personalized Search Results Mean for SEO

Adobe Experience Cloud Blog

Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. However, new research on consumer sentiment on Google shows that 43.5% of respondents do not realize that their search results are personalized. In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize.

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Link Building Strategies to Build Your Content Operation

Kapost

If you haven’t heard already, external links are considered one of the most influential SEO ranking factors. In fact, almost 30% of a page rank stems from link signals that the. The post Link Building Strategies to Build Your Content Operation appeared first on Kapost Content Marketing Blog.

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The Importance of Brand Consistency

Launch Marketing

If you are a chocolate lover, you probably do not notice the words or images surrounding the “Snickers, Reese’s, and Hershey’s” brand. And if you are not a chocolate lover [GASP] then you’ll have to run to the closest convenience store and take a peek in the candy aisle to fully understand what branding means in the chocolate bar industry. The point is, almost everyone recognizes the brands mentioned above because those candy makers have mastered branding.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

Content Standard

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), it can still be difficult to discern what’s what. Immersive, experiential, and multisensory are new marketing buzzwords used to describe content that includes video, events, or experiences.

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How to Make Your Google AdWords Ads More Impactful Without Spending More

Hubspot

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious -- when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? This is where ad extensions come in. In this article, we’ll review why these extensions are important, and how you can start incorporating them into your Google AdWords strategy.

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Content Pros: How Cheaper Video is Improving Content Quality with Tyler Lessard

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler shared his own knowledge with Uberflip’s Randy Frisch about video marketing , and how a new focus on video is changing the face of modern marketing. Check out the full podcast: Here’s a few of our favourite moments: How often video production being done in-house these days versus externally?

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Better Real Estate Leads with Marketing Automation

distribion

Sometimes it feels like all the stars have to align perfectly in order to make a sale, and more often than not, succeeding in the real estate business can be a challenge. First, you’ve got to find people who are in the market for buying a home, then you have to find the perfect home for them at the right price. But even harder still can be getting the listings and the buyers for those listings.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Is a Maturity Assessment? And How to Make One in 5 Steps

SnapApp

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments.but you’re not quite sure what exactly it is. . Let’s clear that up. . For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution or strategy is right for you based on the answers provided within the assessment. .

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Employer Brand for Government Contractors [VIDEO]

Hinge Marketing

This video blog discuses three ways an employer brand is beneficial to those in government services. Video Transcription. Hi, I’m Liz Harr, and I’m really looking forward to this particular post because I get to share some recent research that we just uncovered, and that is on employer brand. What I’m gonna be talking about today is how an employer brand is relevant to those in government services.

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The New Google Search Console Updates: Here is What You Need to Know

Brightedge

Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience. At launch it had just four reports. Since those early days, it has expanded and been updated. The current menu is on the right, […].

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SEO Indicators of Positive Customer Experiences

Crafted Agency

SEO metrics indicate positive customer experiences that motivate the customer through the buyer journey.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The NFL’s Brand Crisis: How It Plans to Market Itself Differently

Content Standard

For years, the NFL brand has seemed bulletproof. With its 2017 revenue projected to hit $14 billion , the league is far and away the most profitable of any American sport. Its TV viewership dominates ratings every fall. The league’s spread-out offseason schedule—featuring free agency, the rookie combine, the NFL Draft, offseason workouts, and preseason games—has given the league media coverage and visibility that nearly spans the entire calendar year.

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Televerde Study: Sales Leaders Say Alignment with Marketing Improving

Televerde

While Sales and Marketing Alignment Shows Signs of Improved Communication, New Challenges Necessitate More Collaboration. . (August 17, 2017 – Phoenix, AZ) – Marketers, the business world’s storytellers, provide their sales teams with a host of tools they need to drive leads, close deals and bring in revenue. Televerde , the global demand generation company, surveyed more than 200 B2B sales leaders for its What Does Sales Need & Want From Marketing survey.

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Video: Demand Generation and Websites at Walker Sands

Walker Sands

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The Proven Mechanics of Successful Social Media Writing

Convince & Convert

It seems like “ social media engagement ” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. And you want more clickthroughs. Because who doesn’t, am I right!? First, it’s important to know the tactics that work well to influence your followers’ engagement. Think content curation , posting at the best times , connecting to emotion , and rocking solid visuals.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Channel Incentive Program – 7 Things you Need to Succeed

Computer Market Research

Take your Channel Incentive Program to New Heights by Following these Easy 7 Steps. Over the course of the past decade, there has been a continual shift in manufacturers’ perception in creating successful channel incentive program; a fluctuation in spending that has long divided channel teams, where the decision to slash channel incentive program investment or surge the allocation of trade promotional funds furiously bud heads.

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The Proven Mechanics of Successful Social Media Writing

Convince & Convert

It seems like “ social media engagement ” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. And you want more clickthroughs. Because who doesn’t, am I right!? First, it’s important to know the tactics that work well to influence your followers’ engagement. Think content curation , posting at the best times , connecting to emotion , and rocking solid visuals.

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Fall Conference Preview: State of Search, Pubcon & More!

KoMarketing Associates

It’s been a busy summer here at KoMarketing and it’s hard to believe we are almost to September. Thankfully, fall in New England is one of my favorite times of the year. Between the weather, the leaves, and the apples, it’s pretty much the best. The other part about fall I love is that it’s once again conference season! This September and October, I’ll be headed to Salt Lake City, Dallas, and Las Vegas.

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How to Automate Your Client KPI Reporting Process: The 11 Step Guide

Hubspot

Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and entering them into your clunky marketing KPI spreadsheet. For other metrics that are too complicated to duplicate in a spreadsheet, they cut and paste graphs from different software into powerpoint, and try to craft a co

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Six Must-Haves for an Effective Blog Post

Navigate the Channel

If you are suspicious that blogs are little more than personal diaries published on the web, it is time to reconsider your stance. Blogs are a severely underrated content marketing method that serves as an important bridge between businesses and clients. Yet posting any old information to your blog will not suffice. The content and frequency of blog posts matters a great deal.