Fri.Oct 21, 2016

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Content Costumes: How to Pick a Theme for Your Content (Plus Examples)

Marketing Insider Group

One of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun. You get to show the world a little something about you that they might not know […]. The post Content Costumes: How to Pick a Theme for Your Content (Plus Examples) appeared first on Marketing Insider Group.

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Challenger Customer Implications for B2B Sales Professionals

Avitage

Most sales executives I’ve asked about their view on CEB’s book Challenger Customer have completely missed the value for their sales program. “Oh yeah, I read Challenger Sale a couple of years ago, good book.” In our view, Challenger Customer is a must read for sales leaders who are trying to execute a “value selling” sales model, or to shift from their transactional, product selling model.

B2B Sales 146
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IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving value after the fact needs to change! According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media.

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Manufacturers, It’s Time to Take Back Control in the Buying Cycle

Adobe Experience Cloud Blog

Author: Peter Bell The swift digitization of the manufacturing sector continues—it’s no longer just focused on technologies that improve production and system efficiencies. Now, cloud computing is driving the creation of a network of connected machines that act as an intelligent network that can predict failures and trigger maintenance processes autonomously.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Facebook’s March to China, and 3 Other Stories You Should Read

Contently

Here’s what you missed while you were realizing the internet isn’t nearly as stable as you thought … The New York Review of Books: They’ve Got You, Wherever You Are. Selected by Dillon Baker, associate editor. In this book review, Jacob Weisberg covers the evolution of advertising from the 19th century to today. It’s an argument other have made: That media, today, is based almost entirely on capturing and repackaging attention and consumer data to advertisers, no ma

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Should You Budget for Sponsored Content in 2017?

Content Standard

With the onset of fall come two constants: the smoky musk of autumn, and quarter four—which means it’s time to prepare your social media budget in advance of 2017. Even if your team has shaped a content strategy that evidences a keen ear for the needs of your audience and an arsenal of brand storytellers with unparalleled expertise in your industry, you’ll still need the extra human connection that a good social strategy can provide.

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The Ultimate Keynote Speaker: Why, How, You

Hinge Marketing

What makes an amazing keynote speaker? You know them when you see them. These people are skilled orators. Audiences hang on their words, scribbling notes furiously, not a drooping eyelid or yawn in the crowd. There’s a mystique that surrounds them. From the podium they project an aura of authority, knowledge and wisdom. Yet they seem natural, relaxed, engaging.

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Inc. 5000 List for 3 Years: Thank You from DemandScienc

PureB2B

Everyday is an opportunity to be grateful. Winning three years in a row now as one of America's fastest-growing companies by Inc. Magazine , we really can't help but say thank you to each and everyone who made this possible. With three successful companies already launched and prospering, Pure Incubation is focusing on the next innovation in digital marketing.

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3 Actionable Facebook Tactics to Raise Brand Awareness

Directive Agency

Are you trying to get started with Facebook advertising but struggling to determine exactly where to start? Don’t worry, there are plenty of marketing managers in your exact position. With so many campaign options and strategy that can be implemented, it’s a little terrifying to dive into Facebook advertising. However, the best way to get started is to do just that, dive in!

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Inc. 5000 List for 3 Years: Thank You from DemandScienc

PureB2B

Everyday is an opportunity to be grateful. Winning three years in a row now as one of America’s fastest-growing companies by Inc. Magazine , we really can’t help but say thank you to each and everyone who made this possible. With three successful companies already launched and prospering, Pure Incubation is focusing on the next innovation in digital marketing.

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6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics

Hubspot

The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.

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Interesting Infographics: Customer Experience Analysis – Retain Your Revenue!

LEADership

I know I normally discuss B2B lead generation but customer experience and retention is also an important topic both for myself and our clients. For a change of pace today , I thought you would find this to be an “Interesting Infographic”! Customers – what do they really want? You don’t necessarily need to turn to Jung or Freud to answer that question (in fact, I wouldn’t recommend it.

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SnapWrap: The Internet of Things, Emotion-Detection Technology, and more!

SnapApp

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Five Questions to Ask When Creating a Content Calendar (Plus, a FREE Template!)

SWZD

To be truly effective at content marketing, you have to start thinking like a publisher.

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3 Ways to Present Your Client's Website Before it Goes Live

JotForm

You’ve used WordPress to create a fantastic website that exactly meets your client’s needs, and paid attention to all desires and requests. However, there is a hazard: your customer does not want the website to go live before he has seen it. Other customers ought to see the progress on t.

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My Favorite Content Marketing Video: Jeff Julian

DivvyHQ

Welcome back to our series, My Favorite Content Marketing Video , where we’ve cornered the top industry experts and forced them to pick one video that screams “AWESOME” content marketing. This week, Jeff Julian (a.k.a. Mr. Agile Marketing ) made my job easy. Not only did he pick an amazing video produced by our good friend and advisor, Robert Rose, but he also went into detail about why this video is so valuable to him.

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Deep In The Weeds: Custom Data Integration with JangoMail

JangoMail

One of the key benefits to using JangoMail is our advanced integration capabilities. We offer a robust API which can be used to send email, report on past campaigns, manage lists, and much more! We also offer a Web Database connection feature that allows us to pull from your database, and to even push data back based on specified events. Typically, if you want to integrate JangoMail with your own Database, you can do so by selecting what type of database you want to connect to.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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FMBE Awards: Vodafone Takes Home Honours

The Freeman Company

Vodafone's Future Breakers Live sponsorship at Capital's Summertime Ball is a winning activation

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Can AI Really Help You Write Better Emails?

Contently

This story was originally published on our sister site, The Freelancer. Having pitches ignored by busy editors is nothing new to freelancers. Editors receive so many emails every day, and the increasing demands on everyone’s time at publications fighting to stay alive means getting someone’s attention is a real challenge. So on August 23, when the makers of Boomerang (a Gmail tool that lets you schedule messages to be sent later) launched a new tool called Respondable (which is suppo

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Listen Up Marketers: We Need Our Own Operating System

Kapost

Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” Today, we hold our place as an equal partner among various corporate functions, including equal accountability to deliver tangible business results. The digital revolution catalyzed the transformation of B2B marketing from cost-center to profit-center.

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The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. So what is the right balance?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Lead Liaison Launches Google AdWords Connector

Lead Liaison

ALLEN, TX. Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. This is important to see which keywords, ads, or campaigns are best at driving customer activity. But that’s the extent of what Google can provide. What marketers really need is a powerhouse that communicates between AdWords and their CRM, tying the two together to create a comprehensive representation of where money is being well-spent, what their prospects are interested in, and the abilit

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Using Video to Improve Your CRO and Customer Relations

Directive Agency

Imagine you are perusing through an online dating site and you come across an advertisement for the exact person you are looking for. They seem clever, funny, down to earth, and they fit into that goldilocks niche of “not too hot and not too cold” that is right up your alley. But, there’s a catch. Their profile doesn’t have a picture. No matter where you look you can’t find any evidence of them actually being a living, breathing person.

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9 Genius Examples of Empathetic Content Marketing in Action

Hubspot

Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at them. It means creating content that they truly value -- content that serves their needs and addresses their biggest pain points. And this type of content is much easier to create when it's informed and driven by empathy.