Wed.Apr 06, 2011

Trending Sources

The End of Traditional Marketing

Buzz Marketing for Technology

Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space.

Four Easy Ideas to Humanize Your Brand on the Social Web

grow - Practical Marketing Solutions

By Sidneyeve Matrix , Contributing {grow} Columnist. We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about how one of the biggest mistakes you can make in online branding is using a logo instead of a headshot photo in your Twitter profile. Storytelling. Video. Flip camcorder is an inexpensive way to take the video plunge. More ideas here. 4. Audio.

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Using Content to Reach and Engage Your B2B Audience [#B2Bchat]

Marketing Finger

You’ve heard it many times: Content is King. And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. How do we best create, and leverage content to reach our audiences? Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. What types of content are most effective in reaching a business audience? Video? Blog posts? Infographics? White papers? Q. What is the typical life span of content? Q. Who should write your content? Product team? Marketing? Outsourced? Q.

Goldilocks and the 3 Lead Nurturing Programs

It's All About Revenue

by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard. The Papa Bear mistake of lead nurturing is starting out too complex. Now you’re overwhelmed and plotting a run back into the forest. Anytime someone mentions “automation” or “nurturing” it triggers painful flashbacks. This Lead Nurturing Program is Too Soft. Reddit.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

To grow your company, learn a lesson from sports

Fearless Competitor

How Can Businesses Find Winners? Hint: It’s not looking for superstars. B2B Marketing : Are the Best the Superstars? Learn a lesson from sports. Find the smart and savvy ones and not the great athletes. Too many companies sift through resumes, looking for the next Michael Jordan. But what they fail to realize is frequently the winner is hidden. New York Times, March 27, 2011. By MIKE TULLY.

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Brand Marketers & Social Media: Great Expectations

Social Marketing Forum

The debate regarding the value of social media to marketing is ongoing. On the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability. Brand marketing Research Social media marketing brand advocates brand loyalty Facebook social marketing social media ROI

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Transform Your Marketing by HubSpot

Fearless Competitor

B2B Lead Generation : Transform Your Marketing by Hubspot. HubSpot is the awesome, fast growing inbound marketing software firm in Cambridge, MA. I’m envious – if I had 1/10 of their talent and resources, I’d own the world. The B2B lead generation company, Find New Customers uses Slideshare extensively and I create presentations there with audio and YouTube videos (I’m a Pro user) – we get lots of leads from it. But what Hubspot did needs to be shared. It’s simply that good. Convey your information with images. Tell a story. Illustrate, don’t tell.

Savvy Speaks - Networking Like a Pro

Savvy B2B Marketing

Whether you're a B2B company prospecting for new clients or a consultant providing services to the B2B companies, networking is an important part of your marketing arsenal. Like they say, it's not always as much about what you know as it is about who you know. So, on today's "Savvy Speaks," we ask: What are your best tips for networking like a pro? Heather. Carve out time for you! Networking to quote the old trusty "Covey 7 Habits" is about Sharpening the Saw. Stephanie. Make a Lasting Impression. and let the conversation play out naturally. Michele. Jamie.

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

The most important thing I learned at this week's SiriusDecisions Roundtable in Portland was not something Jonathon Block or Jay Gaines shared, and it wasn't from a conversation with another attendee. It was the silence of Twitter

Need Help with Your Blog?

Fearless Competitor

Lead Generation Companies : Using blogs for lead generation, search engine marketing, etc. Do you have a blog on B2B marketing or sales? Is it updated less than once a week? Blog are critical for search marketing, lead generation and more. Useful stats from Hubspot: 57% of businesses have acquired a customer through their company blog. Companies that blog get 55% more web traffic. Consider the help of the Fearless Competitor. Do we know blogging? Fearless Competitor is a VERY popular blog on B2B marketing and lead generation. and in global syndication. Associated Press, etc.)

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

No Budget and Less Time? Lead Nurturing in Five Simple Steps

B2B Lead Blog

Tweet Last Thursday, I spent a solid half hour explaining the intricacies of how we helped one organization execute a lead-nurturing campaign that generated $4.9 million in additional sales pipeline growth in eight months. Look for the replay of this MarketingExperiments webclinic later this week. Want clarity on what lead nurturing is?  Watch this two-minute video: [link] ). Review your database.

You are not alone

Fearless Competitor

Lead Generation Companies : You are not alone. We feel your pain. We want to help you. All our content on B2B lead generation and marketing is free at Find New Customers. Go get it and start improving your business today. Jeff Ogden, the Fearless Competitor, is President of the B2B lead generation consultancy, Find New Customers. Follow Jeff on Twitter or send an email to jeff.ogden at Filed under: Business relationships , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Leadership , Management best practices.

BtoB Magazine Selects 2011 B2B Social Media Winners

Social Media B2B

BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media. Examples of online successes really should include images and links so marketers can see what was done and learn from the campaigns. Those details of each category winner are listed below. Integrated (Tech): EMC. Read more. Read more. Read more.

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Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!

WindMill Networking

I often get calls from potential customers looking for the secret ingredient to make them “successful&# in social media.  I got a call yesteday from a gentleman looking for help with his Facebook Page.  How did I quote him for my services?  I simply told him to buy Facebook Me! In such a way, business both large and small embark on the road to social media nirvana.  Experiment.  Kaizen.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

What’s On The Buyer Agenda? Behind The Scenes at Procurecon 2011

Buyer Insights

Just what is it that the people responsible for buying in some of the world's largest organisations talking about at this time and what are the implications for salespeople and sales skills? To find out Ray Collis, author of The B2B Sales Revolution, goes behind the scenes at an exclusive gathering of buyers - Procurecon 2011 in London. Video

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What's missing from your social media playbook?


Image via Wikipedia. Some people think that B2B and B2C social media are very different. think they are similar, however. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise.

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Most companies have missed the content bus. This formula will get you back on.

EMagine B2B Blog

Nowadays, I see would-be marketing gurus reading tons of blogs and websites about marketing (Thanks!). We’re also participating in conversations on other blogs, Twitter, Facebook, LinkedIn, and whatever new platform shows up tomorrow. But we’re spending a lot of time doing all the reading, re-posting and researching, and not enough time putting this stuff into [.]. B2B Web Strategy Engaging Visitors

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What To Do With a "Not Quite Ready" Technology Case Study


One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Have you encountered this situation?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

A Revenue Cycle Analytics Overview for B2B Success

Modern B2B Marketing

by Maria Pergolino In B2B marketing , numbers drive everything. They define lead generation success, they give marketing relevancy within the organization and they drive strategies and campaigns. Especially in this buyer driven marketplace, marketing’s impact can drastically affect ROI, so the numbers have to be clear and powerful to measure effectiveness and keep efforts on track. Understand.

SugarCRM #SugarCon Presentations on Sales Intelligence and Social Selling.

Sales Intelligence View

So far SugarCRM’s Customer and Developer conference SugarCon has been awesome. Starting off with an announcement of InsideView being preloaded with future installations of SugarCRM and then some great conversations with customers and others on the latest release of InsideView , best practices and conversations on social selling. Many attendees of the keynote address by Umberto Milletti and the breakout session on Getting a Competitive Advantage through Social Selling asked for copies of the presentations used. These are the presentations we used during SugarCon. Enterprise 2.0

Scaling Social Intelligence Across the Enterprise


Image via CrunchBase. I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. I ran into numerous companies at this conference who are at various stages of social media adoption, but most have moved beyond the experimentation stage to a place where they are asking bigger questions about social media. They want to know how to use it for more than one use case. They want to know how to do it across business units. They want to know what social should be telling them besides "volume of brand mentions."

Inbound Marketing Vs. Outbound Marketing


This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report. Connect with HubSpot

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

When it comes to B2B marketing, think things through carefully before you act.

Sales Lead Insights

I recommend that B2B marketers pay special attention to what I call the Domino Effect, where one thing leads to another. For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be? B2B Lead Generation B2B marketing

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. And there's a good reason most people dread this project, after all with so many ESP (email service


Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

IMGP0854 - vege garden You slave over getting it started. You carefully tend to it as it grows and matures. Then you realize it isn't big enough to feed you. What you harvest is great, but is isn't enough to make a difference in your

Coming Trends in Marketing Technology

Client Bridge

As Twitter and Facebook become more established as marketing platforms, other technologies with marketing potential will be introduced. Mitch Wagner on the CMO Site take a look at new technologies and trends that will continue to effect the way marketing on the Internet is done. Location-based services are currently among the fastest growing technologies and their marketing potential is obvious. Foursquare, Gowalla and Facebook Places all connect repeat customers with deals at local businesses. Groupon plans to expand into this space as well. Other technologies are further out.


Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Is It Time To Say Goodbye To Your Teleprospecting Partner?

Sales Prospecting Perspectives

While it may seem counter intuitive, I'm going to talk today about some warning signs that indicate you may want to break it off with your current teleprospecting vendor. I'm extremely proud of our customer satisfaction rates, but I'd be lying if I didn't admit that sometimes, it just doesn't work out. Yes, AG has been dumped and done some dumping. Part of life I guess. We take it hard when we lose a client (either by their choice or ours) and do our best to run a post mortem to ensure that it doesn't happen again. This is a critical metric to trend on a weekly basis for your project.

How To Establish Trust In Business And Build Authority

Business Growth Development

Sellers are the last person a typical buyer will turn to for advice unless they already know you or you’ve already served them before. If you haven’t then you’ve got a huge mountain to climb to establish yourself as a credible source. Here are some tips for how to establish trust in business and build authority that pulls instead of pushes prospects away. Related articles.

Measuring Marketing Effectiveness Online


Are you measuring marketing effectiveness online for your digital marketing activities ? If so, great, what sort of data do you get and what does it tell you about what's really happening ? For many its a graph that looks a bit like this. That's nice, you've got more visitors (sometimes stable or less) but do you know why and do you know what happened to those visitors ?

How To Establish Authority And Trust In Business

Business Growth Development

Sellers are the last person a typical buyer will turn to for advice unless they already know you or you’ve already served them before. If you haven’t then you’ve got a huge mountain to climb to establish yourself as a credible source. This can be done offline in the real physical world or online in the digital networked world of the internet. Article Provided By: NICWINDLEY.CO.UK -.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

5 Reasons Why You Should Transform Your Marketing Agency—NOW!


This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies. If that's not a wake-up call for transformation, what is?

How To Establish Authority And Trust In Business

Business Growth Development

Sellers are the last person a typical buyer will turn to for advice unless they already know you or you’ve already served them before. If you haven’t then you’ve got a huge mountain to climb to establish yourself as a credible source. This can be done offline in the real physical world or online in the digital networked world of the internet.

Localize Your Content Strategy


Pizza places in Cleveland, Manhattan hotels, Nail salons near Atlanta. Local searches are growing in popularity. Search engines recognized this growing interest in localized searches and have made it even easier for searchers. People no longer have to specify their … Continue reading → The post Localize Your Content Strategy appeared first on Fathom. Content Creation & Strategy Local Search SEO

How To Establish Authority And Trust In Business

Business Growth Development

Sellers are the last person a typical buyer will turn to for advice unless they already know you or you’ve already served them before. If you haven’t then you’ve got a huge mountain to climb to establish yourself as a credible source. This can be done offline in the real physical world or online in the digital networked world of the internet.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Excuses, Excuses. Top Marketing Transformation Myths Debunked!


If you've been reading the blog lately, you're probably starting to notice the theme we've got going on this Marketing Transformation Week -- that the internet has fundamentally changed the way businesses must market to their prospects. So why are so many businesses still failing to transform their marketing? As an inbound marketing company, we've heard every excuse in the book. I'm too old."