Customer Experience Matrix

JUNE 14, 2013

'Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are import

Marketing Automation Services 166

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 166

Biznology

JUNE 14, 2013

'Image via CrunchBase. The primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” These sites were taking SEO to the extreme and participating in activities that the Google Webmaster Guidelines advised against in an attempt to gain an unfair advantage over the competition.

Optimization 142

Optimization SEO Marketing Websites Microsite 142

B2B Marketing Traction

JUNE 14, 2013

'As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Why is this happening, and why is this important? A lot of people think of social media as kids stuff – easy – anyone can do it. So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social med

Social Media 111

Social Media Analytics Media Marketing & Strategy 111

Adobe Experience Cloud Blog

JUNE 14, 2013

'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing.

Top of Funnel 105

Top of Funnel Marketing Automation Services Interactive Marketing Marketing Automation 105

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

JUNE 14, 2013

'Greg Gerik, 3M @ggerik. Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Skype 118

Skype Social Media Communities Case Study 118

E-Spirit

JUNE 14, 2013

After I read the news about Edward Snowden leaking classified documents about the U.S. National Security Agency’s classified surveillance program, I shifted over to an e-commerce site to order some merchandise. Snowden’s actions got me thinking about who I share information with and what the vendor does with that information. On the one hand I realize that sharing personal information allows the company to tailor content specifically for me which does make shopping easier.

Personalization 40

Personalization Merchandising Companies Vendors 40

Hubspot

JUNE 14, 2013

'Mission statements. They sound inherently business babbley , don''t they? But even if you think they''re a little. silly. they''re really important guideposts for making decisions, staying inspired, and setting a bigger picture that gives your day-to-day work purpose. Problem is, because the idea of a mission statement is so vague and broad, a lot of companies have trouble nailing one down.

Paid Search Agency 60

Paid Search Agency Differentiation Google Tactics 60

readwrite

JUNE 14, 2013

Crowdsourced advertising platforms – some with Silicon Valley backing – are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Companies such as Tongal , Zooppa , Poptent and others are tapping the crowd for talent and hoping to leverage social media’s expanding reach and real-time impact to strengthen ties between products and people.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Television marketing 40

Hubspot

JUNE 14, 2013

'At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. In this blog post, I wanted to continue that discussion by sharing our view of some key differences between inbound marketing in Europe versus inbound marketing in the U.S. -- this time drawing on data from HubSpot’s 2013 State of Inbound Europe

Inbound Marketing 54

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 54

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JUNE 14, 2013

'Congrats, lovely readers: you’ve made it through the worst day of the week , and the weekend is right around the corner! Lots of things have happened on the internet in the past 24 hours, so I’m here to boil it down to just a few things you need to know to rock your job today. Let’s take a second to catch up on what’s happened, and then be on our merry way to finish out the week strong. 1) George Takei Is a Facebook Fraud.

RSS 50

RSS API Aggregators Facebook 50

Hubspot

JUNE 14, 2013

'Marketing can be an amazing thing. If done right, campaigns can make you feel something -- happy, sad, or just a little bit closer to your fellow human beings. If done wrong, however, you may still feel something … but it’s probably not what the company had in mind. Even when the company''s trying to be funny or cringeworthy, sometimes it just misses the mark and ends up straight up awkward.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Social Networks Viral Marketing 59