Marketing Insider Group
DECEMBER 21, 2020
Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content.
Zoominfo
DECEMBER 21, 2020
You may have seen the TV ads that show the United States largely enveloped in pink. The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.
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Biznology
DECEMBER 21, 2020
No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit.
Zoominfo
DECEMBER 21, 2020
You may have seen the TV ads that show the United States largely enveloped in pink. The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
DECEMBER 21, 2020
How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Times have changed, as have the challenges we face in our world. Blurring Boundaries. Society’s previous plan of attack was through government, not-for-profits, or corporate philanthropy. How’s that been working out for us? Why should it matter who is trying to solve a problem?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
DECEMBER 21, 2020
A lot can happen to your website behind your back. So many things can stop working at a moment’s notice you might not be aware of. This can mean site downtime, excessive bandwidth usage, or traffic changes for one reason or another. This is a huge problem if you’re trying to grow your online brand […]. The post Best Website Monitoring Services appeared first on The Daily Egg.
SEMrush
DECEMBER 21, 2020
One of the biggest ‘arguments‘ in SEO is the subdomain vs subdirectory debate, and in this guide, we want to clear up the confusion and help to answer the questions around this. We‘ll dive deep into the SEO considerations that you need to take around each of these and outline the instances when each of these makes the most sense to use.
ConvertKit
DECEMBER 21, 2020
Most days when Cara Chace came home from school she would find the nearest desk and “just write and write and write and write.”. She’s loved writing, reading, and creating as long as she can remember. So much so that in high school when her dad asked, “What are you going to do with your life?” she responded, “I want to write. I want to be a writer.” But he responded with “How are you ever going to make a living at that?”.
SEMrush
DECEMBER 21, 2020
We have gathered Semrush biggest 2020 product updates - from SEO, Content Marketing, and Competitive Research tools to special solutions for Amazon sellers’ success and news on the latest integrations. Meet the newest features introduced this year, and make sure you are making the most out of our toolkit.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
DivvyHQ
DECEMBER 21, 2020
Are you delivering value with your email content? Or just adding noise to your audiences' inboxes? The biggest factor contributing to success (or failure) is your email content. So, here's a quick guide to help you deliver more value in 2021.
SEMrush
DECEMBER 21, 2020
Veja como fazer uma análise de mercado completa passo a passo com base nas principais técnicas do mercado e garantir um estratégia competitiva de marketing para seu negócio.
Outbound Engine
DECEMBER 21, 2020
If you’re used to taking some time around the holidays to make resolutions for your personal happiness in the new year, why not try doing the same for your business? There’s a lot about 2021 that is currently hard to predict, but making real, actionable goals for your business can help fight the uncertainty and introduce some stability to your year.
SmartBug Media
DECEMBER 21, 2020
In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. Unfortunately, most marketers don’t always know where to start when it comes to choosing their tech stack and connecting their apps. Today we’re diving into some of the most common questions marketing professionals face when it comes to an integration project.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
EveryoneSocial
DECEMBER 21, 2020
When you’re evaluating ways to drive success at your organization, streamlining workplace communications is a key business strategy to consider. The value of communication for businesses has only intensified today with more teams working remotely and industry disruption forcing changes at a rapid pace. As more information becomes accessible and shared across an organization, the more prepared to adapt, pivot, and succeed it will need to be.
Hubspot
DECEMBER 21, 2020
Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. At HubSpot, we know the struggle.
Optinmonster
DECEMBER 21, 2020
Are you interested in using geotargeting to increase sales? Geotargeting is one of the best methods of connecting with your target audience on a deeper level. It allows you to personalize your content, promotions, and special offers in a way that drives more revenue. And yet, many marketers either don’t know what geotargeting is, or they simply aren’t using the strategy effectively.
ClearVoice
DECEMBER 21, 2020
No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind. If you think of digital content as being integral to supporting digital experiences and marketing strategies, you would not be wrong.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Standard
DECEMBER 21, 2020
If you haven’t done a content audit recently, it’s time to think about putting one on your to do list. Although content audits take time and effort, they’re also very important for maintaining quality and optimal site traffic. As Skyword CEO Andrew Wheeler points out , “Unless we regularly take stock of our content and re-optimize and re-use it, we stand to lose out on a lot of the value it holds.” Audits are not a one size fits all undertaking, however, and they do
ConvertKit
DECEMBER 21, 2020
This month at ConvertKit we launched our first major brand campaign. Our brand is something that’s always been important to us. We exist to help creators earn a living online. That mission is behind every decision we make as a company. From product features, to educational materials, to storytelling, blog and social media content, and our creator-facing teams we want to be known for serving creators.
chiefmartech
DECEMBER 21, 2020
Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with David Edelman , truly one of the the pioneers of modern, martech-powered marketing. David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second wave of martech in the 2010’s.
Hubspot
DECEMBER 21, 2020
Properly qualifying prospective customers is tough. It takes a lot of energy to identify new leads and move them through the qualification process. Sometimes, you may not discover a new lead is a poor fit until after you've spent hours on research and calls. If your sales team is struggling to speak to the right customers or close deals, try the MEDDIC sales qualification process.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
illumin
DECEMBER 21, 2020
This has been a game changing year at AcuityAds, when we have set new records for ourselves and forging critical industry partnerships to secure our future in ad tech. In the following, we’d like to recap the highlights of the year that helped our company stand out from the crowd. In case you’d like to […]. The post AcuityAds Investor Top 10 of 2020 appeared first on AcuityAds Inc.
Really B2B
DECEMBER 21, 2020
We’re right on the cusp of a new year and if 2020 is anything to go by, futureproofing your 2021 B2B marketing strategy should be high on your agenda. This means creating a plan that is risk-averse (pandemic-proof), but does not hinder creativity and innovation. So, how can you build this elusive future-proof strategy? Here’s what the experts recommend….
Computer Market Research
DECEMBER 21, 2020
You’ve done your research and selected the right channel partners to build out your channel ecosystem. But how much do you really know about channel partner relationships? The fastest way to partner satisfaction is by building and maintaining your relationship with them. And satisfied channel partners perform at higher efficiency, which in turn will give you greater ROI and market share.
Brightedge
DECEMBER 21, 2020
As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Stevens & Tate
DECEMBER 21, 2020
Today’s package designers have such a wide variety of tools, technologies, and materials available that they can create just about anything they envision. Add in digital printing and their amazing design options become available to everyone. If you are looking for packaging design resources, here are 7 to get you started. Packaging World. The world of packaging continues to evolve.
Opt Intelligence
DECEMBER 21, 2020
The end of the year is a great time to take inventory and get set for the new year ahead. Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. But did you know your email list could use a cleaning, too? Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance. .
LeadSquared
DECEMBER 21, 2020
Marketing campaign automation is a productive and measurable way to improve engagement with your potential customers. Automation can not only reduce your redundant work but also help you establish strong relationships with your customers. Brands generally use it to interact with prospects and customers on the channels of their choice (email, text messages, social channels , and more), based on certain activities or triggers, schedule social media posts, or run campaigns on other channels automat
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