Mon.Jun 20, 2016

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Can the value of lead nurturing be quantified?

Sales Engine

Most marketing and sales leaders in the business-to-business world know that nurturing leads is essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase.

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Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work

Marketing Insider Group

Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. And what’s killing it? Marketers, agencies, and publishers who can’t prove that their marketing investments work. CMOs always tell me that their biggest challenge is proving the ROI of their Marketing […].

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The challenge of authenticity

Biznology

How to write content that is both outside-In and authentic to your brand. In my last post I promised several follow-up posts delving deeper into the three insights. I still want to do that, but not this time. This post is about a central theme of all my work, including my latest book , which I co-authored with Mike Moran—how to be authentic and user-centric at the same time.

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7 reasons you’re not getting the most out of customer facing content

Marketing Insider Group

Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. B2B lead generation and conversion rates are universally below expectations.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Reverse Waterfall: I Need How Many Inquiries to Hit My Revenue Target?!

Hive9

Developing a demand waterfall is a critical exercise for your marketing organization. You’re likely already using this methodology to refine your approach to lead follow-up and ensure no interest generated falls through the cracks.

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Summer Solstice

Ambal's Amusings

Today happens to be a very special day. It is First Day of Summer. Full Moon. Summer Solstice. Longest Day of the Year. Call it whatever. The skies never cease to amaze me.

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Why Agencies Aren’t the Answer for Content Marketing

Contently

Have you ever gotten ripped off by a cab driver in Cancun? I have. The driver sitting outside the airport claimed to have the best price. I knew neither how far the hotel really was nor how many pesos were in a dollar. He spoked quickly and claimed he couldn’t understand my moderate-level Spanish. (Okay, he may not have been lying about that.) Ten minutes later he accepted my 3,000 pesos, which turned out to be $150.

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Get Your Blog On: 4 Steps to Blogging Success

Adobe Experience Cloud Blog

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. It was back when Xanga was all the rage, and my blog was an outlet for me to share my day-to-day musings—what I did that day, what I was looking forward to, and yes, embarrassingly enough, who my crushes were.

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The Danger Of Outsourcing Your Whole Content Marketing Program

Contently

Have you ever gotten ripped off by a cab driver in Cancun? I have. The driver sitting outside the airport claimed to have the best price. I knew neither how far the hotel really was nor how many pesos were in a dollar. He spoke quickly and claimed he couldn’t understand my moderate-level Spanish. (Okay, he may not have been lying about that.) Ten minutes later he accepted my 3,000 pesos, which turned out to be $150.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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10 Personal Branding Secrets to Use for Social Media

Sprout Social

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. It allows you to measure your impact to see if your online campaigns are having the effect you desire.

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This Content Campaign Increased Applications to Work at GE by 800 Percent

Contently

Think content is just for marketing? Let me introduce you to Owen. You might remember Owen, the fictional engineer and star of GE’s cleverly self-deprecating commercials that launched last fall. The spots follow Owen as he tries to explain his new cool new job developing breakthrough code as a GE engineer to his befuddled friends and family, who think that he’s going to go work on a train or live a life of manual labor.

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Check out the New PureB2B Website

PureB2B

When I started Pure Incubation almost 9 years ago (has it really been that long!?) I had no idea that we would be where we are today. I mean, I always knew that Barry and I would build something amazing, but you had told me that we would have more than 200 employees in five major cities around the world. Well, I probably would have laughed at you. But here we are.

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Specialization as an Effective Brand Marketing Strategy

Hinge Marketing

Specialization has long been an effective brand marketing strategy to command premium prices, generate more leads , and close sales. And it’s growing even more important with the ubiquity of online communication. The “smaller” the professional world becomes, the more likely buyers will go online to look for specialists. In this environment, the advantages of specialization are more powerful than ever.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Check out the New PureB2B Website

PureB2B

When I started Pure Incubation almost 9 years ago (has it really been that long!?) I had no idea that we would be where we are today. I mean, I always knew that Barry and I would build something amazing, but you had told me that we would have more than 200 employees in five major cities around the world. Well, I probably would have laughed at you.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ).

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Crafting a Successful B2B Marketing Strategy

Crafted Agency

In this blog, we outline the boxes to check when crafting a B2B marketing strategy to ensure its success and effectiveness engaging your customers through all stages of the buyer journey from awareness to revenue. Read more!

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How Your Digital Marketing Strategy Can Transform Your Storefront

Content Standard

Growing up, my parents were easy-going consumers. They hit all the regular suburban rhythms: grocery store for food, hardware store for home repair and improvement, strip mall restaurants and movie theater for entertainment. But over time, these rhythms became disrupted by the internet. An app brought restaurant orders to our door. Amazon Prime scratched our home improvement itch.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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From Challenger to Transformer

The ROI Guy

Even though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives. According to new research, half of the CEOs surveyed by Gartner expect to see substantial digital transformation in their industries, or for their industries to be almost unrecognizable within five years.

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How Your Content Experience Impacts Your Brand's Story

Brandfolder

__*This guest post was written by Victoria Hoffman at [Uberflip]([link] a platform that allows marketers to create, manage, and optimize content experiences for every stage of the buyer journey.*__ One.

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How to Engage Younger Audiences: Tips from a Gen Z

The Freeman Company

Our resident Gen Z shares engagement tips and tricks for your next event or brand experience

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Test These Calls to Action to Increase Conversion Rates

SnapApp

For many marketers, the performance of a successful piece of content largely hinges on the introductory call to action (CTA) that it is promoted with. The conversion rate of that simple button, link, or image strongly impacts the value of that resource for both marketing and sales teams. That’s kind of scary, right? So much time, effort, research, and resources put into good content can fall by the wayside if nobody looks at the material or provides follow up information during the discovery exp

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier

Hubspot

The average job search is a peculiar paradox. There may be 2,278 available positions for your chosen field, but as you scroll through pages and pages of listings, you're lucky if two stand out. Perhaps you're a recent college graduate searching for the needle in the haystack of three- to five-year experience jobs. Just as frustrating, you could be a senior employee wondering if any position out there matches your unique mix of skills.

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Contently Case Story: How Brown Brothers Harriman Used Infographics to Combat Financial Mansplaining

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. When Brown Brothers Harriman & Co. (BBH) made an effort to engage more closely with women, the nearly 200-year-old investment bank focused on a prevalent problem in the finance world: “mansplaining.” According to Adrienne Penta, executive director of BBH’s Center for Women & Wealth, many conversations about wealth management are directed toward the man in the room—even whe

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The Anatomy of a Search-Friendly URL [Infographic]

Hubspot

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years. While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.

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