Fri.May 20, 2016

article thumbnail

Marketing Needs to Put Skin in the Game

ViewPoint

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog we discussed the importance of driving revenue from all sources (inbound, nurture, outbound).

article thumbnail

Full time, internship, or freelance?

Biznology

Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. It’s never simply the choice of who to bring on—it’s what type of engagement, and what standards and boundaries are going to define that relationship. Different types of hired help come with different risks, benefits, and liabilities.

Training 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Steps To Building Your Client List

Marketing Insider Group

Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying. Business relationships, on the other hand, are full of strings, and a […]. The post 7 Steps To Building Your Client List appeared first on Marketing Insider Group.

article thumbnail

How to Win Your CEO’s Trust

Hive9

Marketers have always had an uphill battle to climb to prove our worth to skeptics. If you encounter someone out in the world that doesn’t really get the value of marketing, it’s not a big deal. But when the person doubting marketing’s worth has control over your budget, the stakes are high.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Spring Flowers

Ambal's Amusings

The more often we see the things around us – even the beautiful and wonderful things – the more they become invisible to us. That is why we often take for granted the beauty of this world: the flowers, the trees, the birds, the clouds – even those we love. Because we see things so … Continue reading Spring Flowers.

100
100

More Trending

article thumbnail

Starting a Revolution with the Blockchain: Don Tapscott

Canadian Marketing Association

By Sandra Pacitti ( @spacitti ) of CMA's B2B Council. At the CMA ideas executive breakfast, Don Tapscott closed the talk on his new book Blockchain Revolution by conjuring up the evocative image of a murmuration of a flock of starlings. Collectively the birds fly gracefully in unison and together have a greater power than they would individually. This, Tapscott said, is the potential of the blockchain, a way for people to act together for the greater good of all.

article thumbnail

What Key & Peele Can Teach Marketers About Contagious Content

Convince & Convert

It’s no secret to people who know me, and it’s not going to be one if you keep reading: I love Key & Peele. I don’t mean “love” in a generic way, as in people who say, “Oh, they’re fun. They do great skits.” I mean I’ve seen all five seasons of their show since the beginning. I have watched each episode at least a dozen times.

article thumbnail

‘Zuckerberg’s GOP Meeting,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while spending way too much time watching random people rant to their phones on the new Facebook Live Map … The New York Times: What Do Our Online Avatars Reveal About Us? Selected by Carly Miller, editorial intern. The word “avatar” has signified many things throughout history: It originated in Hinduism as a god descending to earth, then was used in the 1800s to denote god-like poets, and is now the term given to the digital representation of our v

article thumbnail

Ready for SiruisDecisions 2016? 3 Fun Things to Do With Your Visit to Nashville

SnapApp

SiriusDecisions begins next week where more than 2,500 people will convene together to unveil and present new research, best practices, and innovations for marketing and sales in the B2B space. The 2016 conference is held in Nashville, Tennessee – home of the Johnny Cash museum, amazing BBQ, and a vibrant downtown. With the amount of B2B knowledge that you’ll be intaking through breakout sessions, booth visits, and case studies, you might want to decompress some during whatever down time you may

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Beyond Marketing: A Global Cause Right In Our Backyard

MLT Creative

On this blog, we try not to talk about ourselves, but today we’re making an exception for a cause that we are excited to stand beside. Or, more accurately, that we’re excited to stand beside us: The Clarkston House Project has moved right next to MLT’s office buildings. This project is aimed at meeting the […]. The post Beyond Marketing: A Global Cause Right In Our Backyard appeared first on MLT Creative.

article thumbnail

#SproutChat Recap: How to Analyze Your Competitors

Sprout Social

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. This week at #SproutChat , we discussed how to analyze your competitors and shared our tactics on how to be the business your audience chooses.

article thumbnail

The Role Call Tracking Plays in Sales Planning

ActiveDEMAND

The Role Call Tracking Plays in Sales Planning Believe it or not, even in this day and age of mobile devices and communicating via Skype, the most important part of the sales process is still the sales call. A top caliber salesperson can gain a wealth of knowledge in a few minutes on the phone, which can take many hours to obtain from marketing processes – being able to save, sort and analyze this data provides invaluable input into creating and modifying your sales plan and sales forecasts.

article thumbnail

14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]

Hubspot

At last year's INBOUND event , we announced the ability to build and optimize ads right inside of HubSpot. This was a tough decision, and we did some soul searching about it. While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns. It’s been amazing to see -- as it turns out, inbound marketers are really good advertisers.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Your Brand Isn't Unique -- But Is It Distinct?

Brandfolder

We all want to think our brand is unlike any other, but that is probably not the case. A lot of marketers talk about what makes their brand unique, but.

article thumbnail

Digital business transformation – close the gaps, connect the dots

i-Scoop

Organizations change, restructure, innovate and transform themselves constantly. Up until recently these activities were mainly ad hoc, isolated, reactive and limited in time, scope and desired outcomes. The rather siloed and often hierarchical ways in which businesses operate and adapt/evolve/optimize are the result of a mix of human factors, organizational traditions, management views and reasons […].

article thumbnail

Salespeople Need More Ego, Not Less

Adobe Experience Cloud Blog

Author: Chris Gillespie Yes, you read that right. Before you disagree, hear me out here. Salespeople need to be selling with more ego, not less, so that they can build better relationships with prospects and customers. First off, what does “ego” really mean and how does it affect you? Ego is not about having a big personality or being pushy; ego is a person’s sense of self-esteem.

article thumbnail

How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

Hubspot

You know what hurts ? Spending roughly three weeks (or more) shepherding an email from ideation to deployment. only to realize later that an error made it all the way through to your customers' inboxes. I know this feeling all too well -- I’ve made a few dingers myself over the years. And while none of the mishaps resulted in an apology email, they all still haunt me.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

How Business Development Roles Can Leverage Marketing to Close the Sale

Hinge Marketing

The buyers of professional services have a formidable advantage: an extremely sophisticated power of choice. A growing number of buyers are digital natives. They leverage the Internet and social media—in addition to their personal networks—to evaluate service providers. Many firms and business development professionals have discovered the remedy is not offering a better, cheaper, or faster solution (in fact, that’s an impossible feat ).

article thumbnail

How to Beat 27 Million Competitors at the Content Game

Kapost

As LinkedIn’s Senior Content Marketing Manager Jason Miller said , “Content marketing is no longer a numbers game. It’s a game of relevance.”. Content marketing is tough, and even the best practitioners struggle to reach their audiences. It’s one thing to live and breathe content strategy, but those efforts will fall flat if B2B marketers aren’t optimized for sales-qualified leads and revenue.

article thumbnail

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map , an app on the sidebar of its desktop version. Click a blue dot in Cambodia and get a tour of a local market, watch the weather unfold off the coast of Panama, or join a biology lesson being taught in a classroom in Chicago.

article thumbnail

7 Steps to Brilliant B2B Marketing [Part 1]

LEADership

B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. A brilliant B2B marketing strategy is a holistic one that includes some different approaches. This week’s infographic created by Smart Insights is a great primer on how to build up a comprehensive B2B marketing strategy, divided into 7 different st

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map , an app on the sidebar of its desktop version. Click a blue dot in Cambodia and get a tour of a local market, watch the weather unfold off the coast of Panama, or join a biology lesson being taught in a classroom in Chicago.

article thumbnail

Inside the UK Government’s Controversial Content Campaign to Stay in the EU

Contently

With just weeks to go before a referendum on whether to stay in or leave the European Union, the United Kingdom is divided. And lately, one element in particular is ratcheting up the animosity: a content marketing campaign from the UK government. This spring, the UK government spent £9.3m ($13.5 million) on leaflets to promote the value of staying in the EU.