Webbiquity
MAY 31, 2016
Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. Sometimes they magically come to you while you’re out for a morning run or enjoying an evening glass of wine on the deck.
Marketing Insider Group
MAY 31, 2016
Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We’ll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard? Mark Hamill (aka THE Luke Skywalker) will be the main keynote! I’m […]. The post The 10 Top Posts From Content Marketing World Speakers appeared first on Marketing Insider Group.
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KoMarketing Associates
MAY 31, 2016
Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms.
Marketing Insider Group
MAY 31, 2016
If every visitor to your website is funneled into the same pages, offered the same options, and given the same user experience, you could be cheating yourself out of conversions. This is because your user experience design is targeting a generic mishmash of your visitors. The result is often not particularly engaging for anybody. In […]. The post 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey appeared first on Marketing Insider Group.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Lattice
MAY 31, 2016
As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth. At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
MAY 31, 2016
It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. In a perfect world, we humans would be communicating in Extensible Markup Language instead of the unstructured data we kibitz on about in our sentences, paragraphs, and articles.
Ambal's Amusings
MAY 31, 2016
Daddy always tells me that if is OK if you screw it up. You just have to make amends and get better. For several years of life, I couldn’t pick up the boys after school. I had my priorities all wrong. So, this moment…when the boys walk out of school…and I am there…to spot them…to … Continue reading Right place at the Right time with the Right person.
ANNUITAS
MAY 31, 2016
*This post first ran June 25, 2013 on ANNUITAS.com. B2B marketers have a love affair with the funnel. We have books about the funnel, blogs named about the funnel, personalities like my good friend the @Funnelholic … the list goes on. You would be hard pressed to sit through any marketing conference and not hear about the funnel. We are obsessed! While the funnel has certainly made a big impact on B2B marketing and sales, there is an inherent danger in being too head over heels in love with the
Brandpoint
MAY 31, 2016
Successful content marketing is about storytelling, and health care companies have some of the most exciting and inspiring stories to tell. On top of that, health is one of the few things we all have in common. No matter our fashion tastes, our home-improvement needs or our transportation preferences, we all care about our health. So why then are so many health care/pharma articles unsuccessful in the mat release space?
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Kapost
MAY 31, 2016
Does marketing really lead to more sales? If so, how , exactly? If we had a straightforward answer to that question, entrepreneurs, small businesses, and large companies alike would have everything they need to build highly efficient growth-strategy blueprints. We could automate all aspects of marketing and save a lot of money as a result. It can take years of experimentation to find your path through the forest.
Contently
MAY 31, 2016
Here’s what you missed while watching a guy literally eat his shirt because of a basketball game involving some wizard named Steph Curry… (Editor’s note: With nearly all our regular contributors to “What We’re Reading” having gone on vacation early for Memorial Day weekend—such hard workers!—this installment is by the only two people who remained in the office: Brian Maehl , our talent development manager, and Amanda Weatherhead , our distribution manager.).
Hubspot
MAY 31, 2016
There’s no doubt that Photoshop is an incredibly powerful tool for marketers. Photoshop has thousands of features, tools, settings, and shortcuts that have drastically changed and shaped graphic design and photo editing over the last few decades. With the sophistication of today’s design capabilities, however, comes the hassle of learning and staying up-to-date on Photoshop’s features.
SnapApp
MAY 31, 2016
Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. Double. That’s a lot of new leads.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
chiefmartech
MAY 31, 2016
STAY TUNED at the end of this post to learn about the upcoming INAUGURAL EPISODE of chiefmartecTV , which will be covering this topic with David Raab on June 10. I recently participated in a book discussion at the Atlanta Tech Village with Sangram Vajre , the energetic CMO of Terminus , talking about waves of innovation in marketing technology. His company is one of the emerging stars of the current account-based marketing (ABM) wave.
Hinge Marketing
MAY 31, 2016
Whether engineering, architecture, legal or accounting, professional service firms consider themselves first as providers of a technical craft and second as service providers. At this years’ Client Experience in Professional Services Conference 2016 , executives from service firms across the country gathered to discuss the dynamics that are affecting the client experience and changing the way services marketing takes shape.
Brandpoint
MAY 31, 2016
Successful content marketing is about storytelling, and health care companies have some of the most exciting and inspiring stories to tell. On top of that, health is one of the few things we all have in common. No matter our fashion tastes, our home-improvement needs or our transportation preferences, we all care about our health. So why then are so many health care/pharma articles unsuccessful in the mat release space?
KEO Marketing
MAY 31, 2016
PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. Quality public relations is one of the best methods to build your company reputation and establish thought leadership and it shouldn’t be taken lightly.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
MAY 31, 2016
Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. Double. That’s a lot of new leads.
Sprout Social
MAY 31, 2016
If your brand is serious about maximizing its message on social, you’re undoubtedly running an employee advocacy program. Such a program invites employees to connect their social profiles to a platform containing curated company news, which can then be shared across individual networks. Not only does this help increase an organization’s digital footprint, but it also positions members of a company’s workforce as trusted experts.
ActiveDEMAND
MAY 31, 2016
Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. Trigger marketing , also known as behavioral marketing, refers to engaging with customers at pre-planned times – but rather be dictated simply by a set passage of time, communication is initiated based on activity by the user.
Convert
MAY 31, 2016
In early 2016, the team at Convert rolled out our newly developed Conscious Business Mission with values and practices that influence decisions and affect whom they work with and how we do business. As the most affordable enterprise conversion, e-commerce optimization and a/b testing solutions on the market today, Convert stands out in the crowded SaaS.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
i-Scoop
MAY 31, 2016
A manager at my first job used to say that management is about getting things done. You might have heard variations on the same theme such as ‘management is getting work/things done by using xyz’ The often used quote came to mind when thinking about the goal of collaboration across all those platforms and tools […].
The Freeman Company
MAY 31, 2016
Your guide to navigating the brand experience scene in China
i-Scoop
MAY 31, 2016
For years the question hasn’t been if but when Marketo would be acquired after so many of its marketing automation competitors became part of one or the other big marketing stack vendors. Today that question is answered: Marketo gets acquired by Vista Equity Partners for $1.79 Billion. In an all-cash deal Vista will acquire all […].
Sales Engine
MAY 31, 2016
Demand generation is about creating a presence in the minds of your prospective buyers, connecting them with your brand as a solution for specific problems, and ultimately about being on their short list when they’re ready to purchase. Creating this presence through content marketing involves orchestrating a wide spectrum of initiatives that will reach buyers in the places they frequent, engage them as they research and consider solutions, and equip your sales team to connect with them in a way
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BuzzSumo
MAY 31, 2016
To paraphrase Guy Kawasaki there are two types of website managers: those that want more backlinks and those that are liars. Backlinks matter, a lot, but gaining backlinks is difficult. A good backlink requires someone to write a relevant article mentioning you and to link to your site. This is far harder than getting someone to share your content. The single best opportunity to gain new backlinks is to find articles that mention you but that do not link to you, and to request a link.
Sprout Social
MAY 31, 2016
A platform as massive as Facebook is bound to have some confusion around its features and functionality. And with so many moving parts, marketers may find it challenging to decipher which features are best for their business. One of the biggest sources of confusion for a business is whether to use a Facebook Profile or a Facebook Fan Page to represent yourself.
Adobe Experience Cloud Blog
MAY 31, 2016
Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Don’t they know me by now?! It’s amazing how we’ve gone from the transactional nature of shopping on the web to demanding a personalized experience. Small wonder, a recent Edelman report reveals that 87% percent of buyers demand meaningful, contextual, relevant experiences.
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