Marketing Insider Group
MARCH 15, 2016
It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Why? Because teams don’t truly understand the value of working with one another. “Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […].
KoMarketing Associates
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34.
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The Point
MARCH 15, 2016
An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?”. The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g.
Ambal's Amusings
MARCH 15, 2016
I’ll say it. I hate shopping. Any kind of shopping. Over the years, Daddy or Kumar have been the ones to do all our grocery shopping. If I do have to go shopping, here is what I do. I make a list. And, dash from the parking lot to the store and thru the aisles. … Continue reading Mad Rush through the Grocery Store Aisles. Related posts: Random Acts of Kindness.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 15, 2016
Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both. However, this time and monetary investment could yield […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kaon
MARCH 15, 2016
When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows. A. J. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around.
Avitage
MARCH 15, 2016
We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements. And for actionable next steps, a carefully considered and prioritized list of content that was required to support those use cases was also developed.
Lattice
MARCH 15, 2016
Image via www.gogameguru.com and the Bridge Group. We live in an incredible era where science-fiction and reality are beginning to merge at an ever increasing pace. The recent 4-1 victory of AlphaGo over Lee Sodel, the world Go champion, illustrates the extent to which we underestimate the impact of the next generation of Artificial Intelligence (new-AI) .
ANNUITAS
MARCH 15, 2016
“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. I used to believe that Marketers were the most enthusiastic group in an organization about what we do for a living. However, after attending the Rainmaker event last week in Atlanta, I can say now with complete conviction that Marketers have stiff competition with the members of today’s Sales Development teams.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convince & Convert
MARCH 15, 2016
My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting.
SugarCRM
MARCH 15, 2016
Today, there’s no excuse for flying blind — everything your marketing team does should be intelligent. Every decision you make should be informed by data and the results of every action you take should be bookmarked for future reference. After all, what’s the value of having access to so much data if we’re not going to use that insight to improve for the future?
Convince & Convert
MARCH 15, 2016
More Than Room Service. With a global portfolio of eleven brands that encompasses 638 properties in 52 countries, the role of social and customer engagement can be both tricky and overwhelming for Hyatt. Luckily, they have Dan on their side who has crafted an approach to social that meets customers in their venue of choice , places importance on human-to-human interaction , and keeps the goal of caring for their customers central to every engagement.
Hubspot
MARCH 15, 2016
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Vidyard
MARCH 15, 2016
Promoting a product and getting people to buy things from you will always be an awkward situation. No one wants their potential customers to feel like a number. Possibly even worse, for them to feel like you don’t understand their specific problems. Uniformity is the plague of sameness, it’s an old adage that remains true year after year. It seems like businesses understand it for a few years, and then inexplicably forget about its importance.
Litmus
MARCH 15, 2016
At Litmus, we strive not just to make email better, but to make ourselves better. We pride ourselves on our culture of collaboration and creativity ( we even won an award for it! ), and our relentless focus on our customers (you guys!). We’ve grown dramatically since last year, nearly doubling the number of people behind the magic with 24 new employees.
The ROI Guy
MARCH 15, 2016
According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. According to the survey of over 350 decision makers: > Almost three quarters (74%) say Providers focus too much on their product features and technology, rather than the benefits. > Nearly half (48%) don’t think Providers do a good job of communicating the business value (outcomes) that their technology and services provide.
Hinge Marketing
MARCH 15, 2016
Within the professional services marketplace, business development can be a challenge, if not downright intimidating. Below are seven ways to help make sure that your efforts yield fruitful results. 1. Do your research. Learn as much as possible about your audience before you meet—ideally, before you even reach out. Save yourself some time by supplementing your ad hoc efforts with well-executed research.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
JotForm
MARCH 15, 2016
Did you know JotForm is a powerful tool for creating PDF forms? Sure, we might be famous for helping people create awesome web forms, but we’re also rockstars at letting users create fillable PDF forms, too. Using fillable PDFs instead of online forms enables you to send your form as a document t.
SnapApp
MARCH 15, 2016
Tomorrow is Saint Patrick’s Day and I am beyond excited. There’s this mystical green haze that cloaks Boston, SnapApp's home, and all you hear are the sounds of the parade and people enjoying the general splendor of it all. Over the past few days at SnapApp, we’ve been having discussions about luck, superstitions, and whether or not charms really do work.
KEO Marketing
MARCH 15, 2016
A service that specializes in providing content to a wide range of business clients now has a new resource to offer content-related data and insights to those clients, particularly those in the business-to-business sector. Contently provides content marketing services, including creative talent and a software platform to manage content processes. The company just announced that it has recently acquired Docalytics, a startup firm based in Minnesota that provides in-depth marketing data.
SnapApp
MARCH 15, 2016
It’s almost St. Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. I love meeting marketers and IT specialists of all shapes and sizes who share a passion for the rapid pace of change in our industry.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
MLT Creative
MARCH 15, 2016
Let’s face it, thinking up something that’s worth 5 minutes of someone’s day is harder than it sounds. It doesn’t take long to run out of ideas. To help you and me overcome this inevitable barrier to blogging greatness, I’ve compiled this list of more than 40 ways to find fresh blog ideas and get […]. The post 40+ Ways To Find Great Ideas For Your B2B Blog appeared first on MLT Creative.
Funnelholic
MARCH 15, 2016
Featured in the pic are Summit speakers Andrew McGuire , Charles Lawson, Me, Lars Nilsson , Dennis Lyandres. Our first sales conference is coming up – the TOPO Sales Summit on April 7-8th. If you don’t want to read anymore and sign up – please go ahead – [link]. It has been a labor of love to say the least – and I am so excited on how it is shaping up…I am smiling right now as I write this.
Hubspot
MARCH 15, 2016
Readers are being bombarded by more and more content each and every day. This overwhelming volume of articles, videos, status updates, and more is causing audiences to bounce faster from websites, click "delete" immediately on emails, and use any method available to tune our the noise. At the same time, reliable sources of content distribution are becoming increasingly important for publishers, as spam filters grow more powerful, ads are blocked, and social media becomes a pay-to-play channel.
Content Standard
MARCH 15, 2016
Marketers make great loud-mouths. We flood your social media pages with listicles and blog posts. We grab our phones in the middle of the night to write down the perfect email subject line. We have a hundred and one reasons why our brand understands you, and will also end world hunger, stop global warming, and bring balance to the universe—oh, and here’s an infographic that shows you exactly how we’ll do all of that.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
MARCH 15, 2016
What’s the worst slimy sales tactic you’ve run into? Was it an overly aggressive “Buy Now!” pop-up, or maybe a late night cold call that sent shivers down your spine? Sadly, I’m sure there’s been far more than any of us want to remember. I’ve been outspoken about the ineffectiveness of slimy sales in the past. Look, I get it. I know 42% of sales reps admit to struggling with prospecting.
Webbiquity
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs?
Adobe Experience Cloud Blog
MARCH 15, 2016
Author: Renata Bell The sports industry is no stranger to technology. In fact, in the heart of Silicon Valley lies the most high-tech stadium built to date, Levi’s Stadium, which hosted Super Bowl 50 just a month ago. You can your order food from your seat with the stadium app, hashtag your picture all the way to the big screen, replay the most recent fumble, and after the game send prompt feedback.
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