Sun.May 22, 2016

article thumbnail

5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star

Sales Engine

I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham. As you may know, Neil is regarded by many as the father of Consultative Selling and the author of many books, including SPIN Selling, the 1988 New York Times Best Seller than many of us B2B “Sales Lifers” grew up with as our template for success.

article thumbnail

7 Lead Management Tools That Will Save You Hours

PureB2B

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pressure

Content Standard

Pressure. In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell.

article thumbnail

7 Lead Management Tools That Will Save You Hours

PureB2B

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads. Manual lead management can be a huge, boring, and largely inefficient task.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

After strategy comes the plan: an 8 step marketing framework for B2B

TaylorMadeIn KEW

Marketing strategy and planning are irrevocably intertwined. The most brilliant strategy is worthless without the ability to execute. And without strategy, tactics are just a whole lot of useless noise. “A goal without a plan is just a wish.” . ― Antoine de Saint-Exupéry. But I suspect that many of us are actually not very good at developing our marketing plans.

More Trending

article thumbnail

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Pressure. In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell.

article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

Effective Design Feedback: How to Get the Results You Really Want

Brandfolder

Whether we’re saying it, receiving it, or overhearing it in a team meeting — all marketing and design teams have experienced lousy criticism. Characterized by vague descriptions, cliché phrases, and.

Design 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

B2B Sales and Marketing Networking Part 3:Targeting Relevant Groups and Connections

Floodlight New Marketing

Target Relevant Groups and Connections Identify and target groups and connections which are relevant to your aims and capabilities. Relevance can be according to several different things, for example: Geography Size Sector Social grouping (e.g., ethnic, gender, age, seniority, etc) Political or religious grouping Trade or society grouping Academic or technical grouping Specifically organized networking/referrals groups Other common interest (e.g., social enterprise, environmental, Fair Trade, et

article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

What Separates Top-Performing Marketers from the Field?

B2B Marketing Directions

The most basic of all business questions is: What drives high performance? For years, the effort to find the "secret sauce" for achieving high performance has probably consumed more brainpower than any other single business topic. It's been, and still is, the modern-day business equivalent of the quest for the Holy Grail. The desire to understand what drives high performance is widespread in the marketing world, and dozens of research studies have been devoted to solving the marketing performanc

article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40
article thumbnail

How to Identify Your CRM Champion

GreenRope

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40