Sun.Jul 24, 2016

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Why Quality Wins the Internet

Marketing Insider Group

Quality. It’s a word that’s tossed around pretty often. You hear it. You see it. You say it. But what does it really mean? And more importantly, how does it help your business stand out? Quality: The standard of something as measured against other things of a similar kind; the degree of excellence of something. Maybe you […]. The post Why Quality Wins the Internet appeared first on Marketing Insider Group.

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Lies, Damn Lies, and B2B Marketing Surveys

B2B Marketing Directions

Research surveys and their associated reports have become important marketing tools for many kinds of B2B companies. They are particularly popular with companies that provide marketing services and marketing technology solutions. Many of these companies conduct or sponsor surveys on a fairly frequent basis, and they feature the survey reports in their marketing efforts, which are usually directed at B2B marketers.