Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System
Customer Experience Matrix
JULY 20, 2016
When we last left Teradata Marketing Applications , it had just been sold to Marlin Equity Partners , whose major previous investment in marketing technology was SaaS email provider BlueHornet. At the time, I expected Marlin would merge the Teradata applications (mostly the old Aprimo product line, plus eCircle email and some other bits) with BlueHornet and was puzzled by why Marlin thought this would result in a good business.
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