Wed.Jul 20, 2016

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Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System

Customer Experience Matrix

When we last left Teradata Marketing Applications , it had just been sold to Marlin Equity Partners , whose major previous investment in marketing technology was SaaS email provider BlueHornet. At the time, I expected Marlin would merge the Teradata applications (mostly the old Aprimo product line, plus eCircle email and some other bits) with BlueHornet and was puzzled by why Marlin thought this would result in a good business.

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Optimizing Your Website for Lead Generation

Marketing Insider Group

Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. […].

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A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results

ViewPoint

I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect. Nurturing Prospects is Not Easy, Otherwise Everyone Would Do It. As background, we delivered a report to a client this month that, among other statistics, showed that it takes 9.82 touches to engage with a prospect.

Media 146
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8 Things B2B Marketers Can Do To Increase Influence And Success [Research]

Marketing Insider Group

One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. […].

Research 139
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially. The newfound bounty can power content marketing efforts for a few weeks or even longer. But when the idea list is short or picked over so only the rubber-stamp “meh” ideas remain (I swear, those mock me)?

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Keep Your Audience Moving: An Interview With Ardath Albee

Marketing Insider Group

The next time you’re browsing through a bookstore or Amazon looking for your next good or guilty read, chances are you’ll stumble upon a review that claims the work a real “page turner.” Though you may unfortunately disagree with the statement upon your own read, the “page-turner” label for fiction, and even nonfiction, is usually a […]. The post Keep Your Audience Moving: An Interview With Ardath Albee appeared first on Marketing Insider Group.

Amazon 107
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Kicking Off ABM? 3 Steps to Tackle ABM Planning and Measurement

Hive9

Marketing professionals have encountered our share of trends and buzzwords, but every idea that catches on does so for a reason. Many of the early adopters of recent marketing “trends” like inbound/content marketing or mobile got a serious competitive advantage out of the deal.

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How Google Designs Great Content, in 5 Steps

Contently

As brands put more focus and resources towards creating content, one of the biggest challenges they face is making sure their content isn’t just on brand, but that it breaks through and reaches people. To create this type of content for its global audience, Google, a company whose corporate motto used to be “Don’t be evil,” turns to one of psychology’s best-known constructs for its content design strategy. “We organized it around Maslow’s hierarchy of needs,&#

Design 89
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How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation

Adobe Experience Cloud Blog

Author: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful. Traditionally, marketing and IT departments operated in silos, but these boundaries are becoming increasingly blurred in the digital marketplace.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Pokémon Go Cracked the Augmented Reality Code

Contently

Three years ago, everyone thought Google Glass was going to be the future of augmented reality. But by 2015, Glass had been pulled from the market and deemed a failure. Turns out, people didn’t really want AR in their glasses—they wanted it to help them catch Pokémon on their phones. Just 24 hours after the Pokémon Go app launched on July 6, SimilarWeb found that it was already installed on more U.S.

Google 80
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The Ultimate LinkedIn Lead Generation Guide

Sprout Social

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. You won’t find many selfies, heated arguments about celebrities or artsy brunch pictures. Most people sign up for LinkedIn for one of three reasons: Networking. Job hunting. Lead generation.

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3 Lessons B2B Content Marketers Can Learn From Pokémon Go

SWZD

Successful content marketing, like catching all 151 Pokémon, requires dedication and perseverance. Want to be the very best, like no one ever was? Successful content marketing, like catching all 151 Pokémon, requires dedication and perseverance.

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Introducing Analytics for PDFs (and More!)

Contently

Brands produce a lot of content, and Contently is no exception. Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. This is what we tend to call middle- and lower-funnel content—the stuff we use to get people interested enough in our software to become brand advocates and, eventually, clients.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

Video is winning the content race. More often than not, we just can’t help ourselves from clicking play. But is it all rainbows and butterflies for marketers using video? Maybe not …. Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. You’re right that video can even help boost campaign conversion rates.

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The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy

Content Standard

Charles Darwin’s On the Origin of Species rocked the Western world in 1859, and understandably so. Less than a century later, marketing evolved into a focal point of business. Across this time, the goals of marketing haven’t changed much; generally, marketing has always sought to reach and retain customers and secondarily be able to charge more margin dollars than your competition can.

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Buzzwords in Marketing Automation: Landing Page

Lead Liaison

Landing Pages: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. So we should start there. Converting a lead means to take a prospect (or “lead”) and convert them into a contact or an opportunity.

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Get a Nonprofit Discount With These Companies

JotForm

In honor of JotForm’s nonprofit discount, we wanted to give you more information on some other companies that offer you great deals in recognition of your efforts. You’ll be happy to know that many of JotForm’s popular integration partners offer really great deals. Below are our most popular in.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Key Takeaways from DGR’s Sales Enablement Tech Report

SnapApp

Demand Gen Report has released a new report with findings on the effectiveness of sales enablement technology, and this is must-know information for marketers. In this recap, we’ll look at a few of the major findings from this report, as well as how those findings impact your content marketing efforts – and how you can optimize your own sales enablement content for maximum results.

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The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

Hubspot

These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way. However, you’ll find that some posts are simply unavoidable -- who could forget "The Dress" debate of 2015? It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dr

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There Is More to Drip Campaigns Than Email Opens

ActiveDEMAND

There Is More to Drip Campaigns Than Email Opens Marketers need to consider the requirement of web tracking in drip campaigns. Simple email opens are not enough. Website engagement is a necessity in the evaluation of drip campaigns and we’re here to provide some insight to accomplishing that. Marketing teams have been using this type of automated email, also known as autoresponders, lifecycle emails, behavioral emails and lead nurturing campaigns, for years to obtain new users, fill the sales pi

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Sales & Marketing Strategy Alignment: What It Means for Sales Leaders

Crafted Agency

We use the stages of a customer journey to highlight the importance of sales and marketing alignment for sales leaders.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Your Agency Can Survive a Client’s New CMO

Hubspot

When an agency hears a client has a new CMO, their first thought is most likely, “Will we retain the business?” The new CMO will understandably want to make an impact in their new position. They’ll want to surround themselves with people they know and trust -- and the agency they know and trust may not be the incumbent -- you. At Hallway Talk , we often work with proven agencies who find themselves in this tough situation.

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Why Live Events are Increasingly Important to Brands like Vodafone UK

The Freeman Company

Insights on the importance of brand experiences that engage and excite

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Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Despite a vibrant U.S. economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. Why? And what can you do about it? Control Over the Sales Process Has Shifted The sales game has changed, and many companies have failed to adapt. Simply put, salespeople no longer control the sales process from start to finish.

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4 Simple Secrets to Optimal Content Scheduling

Kapost

How often do you see a commercial that you like (if anyone can like commercials at all) and think, “Do I like this commercial because it’s really good, or because I’ve seen it so many times that I just can’t get it out of my head?” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Despite a vibrant U.S. economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. Why? And what can you do about it? Control Over the Sales Process Has Shifted The sales game has changed, and many companies have failed to adapt. Simply put, salespeople no longer control the sales process from start to finish.

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Who’s Giving You the Best Link Love?

DivvyHQ

If you’ve dabbled in the SEO game at all over the past decade, you’re probably well aware of the algorithmic benefits of inbound links (a.k.a. backlinks, a.k.a. other websites/pages linking to yours). But getting some “link love” from another site goes far beyond the SEO benefits. In this post, I’m going to dig deeper into how much impact these links can have on your business (in general) and show you a series of tools and reports that can help you squeeze more R

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

Hubspot

6 months ago, I didn't care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us. In California, two men were playing the new mobile sensation Pokemon Go. They were so enthralled in the game they both walked right off a cliff. Pokemon Go has even caused car crashes as folks who were playing the game tried to catch Pokemon characters while they were driving.