DiscoverOrg
JULY 15, 2016
“Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.” Switch by Chip and Dan Heath. In the book, Switch:How to Change Things When Change is Hard , Chip and Dan Heath detail how to successfully lead through change by embracing and motivating both our emotional and rational brains (and no, don’t argue guys – you have emotional brains too).
markempa
JULY 15, 2016
As marketers, we deal with a lot of change stress. Seriously. The marketing world is exploding. We’re dealing with an explosion of touchpoints, channels and marketing technology. We need to navigate creating more content, generating more leads and achieving more results. Even our customer buying process has changed. Our clients move deeper into their buying process before they need to engage our sales team or us.
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Marketing Insider Group
JULY 15, 2016
Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. As a startup, you have to be smart about your lead generation strategies because you will likely have […].
Adobe Experience Cloud Blog
JULY 15, 2016
Author: Marissa Lyman Okay, I’ll be honest—I should have written this blog post three days ago, but every time I sat down to write about Pokémon GO, I would just play Pokémon GO. I’ve been in over 20 hours of professional development training this week, dropping digital “incense” so I could attract and catch Rattata from my conference room seat. Last night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hinge Marketing
JULY 15, 2016
Brand building should be a crucial part of any firm’s business development process. The product of reputation and overall visibility, a strong brand means that your messages are more likely to reach your intended audiences—and your audiences will be more aware of you. In fact, “brand awareness” is one of the key metrics used by high growth firms to measure the efficacy of their marketing efforts.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LeadSquared
JULY 15, 2016
Amit’s story started when he realized the amount of electronic gadgets that get piled up in big companies. Out of curiosity, he and his friend decided to find out what happens to them. Much to their surprise, they realized that the unused gadgets either collect dust (or fungus) while waiting for approval from someone higher up. Or, they get disposed off – in a manner that even CEOs are clueless about.
readwrite
JULY 15, 2016
Freckle, an Internet of Things (IoT) beacon analytics firm, has announced a new partnership with AirKast, a popular mobile platform provider for publishers, which include ESPN, Cumulus Media, and CBS News Radio. The introduction of Frickle SDK into AirKast’s wide selection of publishers, which number in the thousands, should provide more accurate location services for hyper-localized advertising campaigns.
LeadSquared
JULY 15, 2016
Amit’s story started when he realized the amount of electronic gadgets that get piled up in big companies. Out of curiosity, he and his friend decided to find out what happens to them. Much to their surprise, they realized that the unused gadgets either collect dust (or fungus) while waiting for approval from someone higher up. Or, they get disposed off – in a manner that even CEOs are clueless about.
Content Standard
JULY 15, 2016
Just when brands were getting pretty good at the big social media platforms (Facebook, Twitter, Instagram, and Pinterest), Snapchat had to come along and turn everything upside down. Snapchat, once the playground of teens and a handful of celebs, has gone mainstream. Kim Kardashian joining in March 2016 was the first sign. Now, more brands are quickly adopting the platform and honing their Snapchat marketing strategies.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Lead Liaison
JULY 15, 2016
This article was posted as a Guest Blog Post by our affiliates at Trumpia. . Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. This number will only continue to rise as the B2B buyers increase with Millennial professionals who are well-versed in mobile technology. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens).
JotForm
JULY 15, 2016
Your company Facebook page is a great platform to get the word out about your company, encourage followers to engage, and serve as a direct line of contact. In the modern age of social media, it can be time-consuming to provide customer support across multiple channels including email, a support for.
Lead Liaison
JULY 15, 2016
This article was posted as a Guest Blog Post by our affiliates at Trumpia. . Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. This number will only continue to rise as the B2B buyers increase with Millennial professionals who are well-versed in mobile technology. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens).
SnapApp
JULY 15, 2016
Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
JULY 15, 2016
A great way to engage your community on social is to show them your appreciation. Holding a social media contest can boost your following, generate valuable user-generated content and increase brand awareness in new communities and markets. Throughout our #SproutChat we discussed the factors that are necessary for a contest on social to be successful.
SnapApp
JULY 15, 2016
It’s always a little scary making changes to your website. You strategize, test, strategize, and test again, but how do you know that your changes are actually making a difference? Not only that, but how do you know you're producing the type of content that will excite viewers and draw them in? Yesterday, we ran a webinar with HubSpot’s Leadin in which we discussed Best Practices For Conversion Rate Optimization.
readwrite
JULY 15, 2016
Freckle, an Internet of Things (IoT) beacon analytics firm, has announced a new partnership with AirKast, a popular mobile platform provider for publishers, which include ESPN, Cumulus Media, and CBS News Radio. The introduction of Frickle SDK into AirKast’s wide selection of publishers, which number in the thousands, should provide more accurate location services for […].
Hubspot
JULY 15, 2016
What if we are approaching agency new business all wrong? We marketers help our clients generate awareness and new sales every day, so when it comes to driving new b usiness for ourselves, no wonder we apply what we know best. As a rule, us agency folks place a lot of importance on outbound sales and inbound marketing. It’s where we look first when the well is dry.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Freeman Company
JULY 15, 2016
UK industry report highlights growth of events
Contently
JULY 15, 2016
Since Pokémon Go came out last week, I’ve been obsessed. I’ve been getting off the subway one stop early to hatch my eggs in new places and look for Pokémon. Last weekend, I went to Central Park to look for rare Pokémon with my friends, only to find hundreds of other people doing the same. Even while writing this article, I kept taking breaks to check if any new Pokémon stumbled into the Contently offices.
Convince & Convert
JULY 15, 2016
Social media is more than just a platform to promote your products, services, and content. It’s a two-way street for communication that can engage your customers and prospects. These interactions help build brand trust and a form a community around your brand. You need trust to create a deeper relationship with your customers and to encourage repeat purchases and referrals.
Hubspot
JULY 15, 2016
It's no secret that the way people buy has f undamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make bett
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contently
JULY 15, 2016
You know when you sit around with your friends and talk about what you would do if you won the lottery, after traveling the world and catching every Pokémon on your phone? My dream in that scenario is to open my own brewery. I’m not alone here, as the microbrewery craze is growing so quickly that, according to the Brewers Association, roughly two new breweries open every day.
LeadSquared
JULY 15, 2016
Mandar Marathe. In our last webinar, inbound marketing expert, Mandar Marathe talked about the website conversion optimization and 10 ways to improve traffic, leads and revenue for your website. Mandar is the co-founder of BriefKase Digital Communications , a marketing agency, and a full stack digital marketer. A number of interesting questions about website conversion optimization were asked at the webinar.
Kapost
JULY 15, 2016
The process of building a content operation comes with a slew of challenges. Add in eight campaign teams stationed around the world, and the levels of complexity multiply. There are many moving pieces involved in planning, executing, distributing, and optimizing marketing initiatives and the content supporting, and managing all of them can feel near-impossible.
LEADership
JULY 15, 2016
There are so many new technological platforms, tools, and widgets out there. It can be hard to know where to invest your time and money, especially if you are a smaller business that doesn’t necessarily have a lot of either to spend. The National Federation of Independent Business is all about helping small business owners grow and succeed in their industries, so can be worthwhile to take a look at some of their recommendations.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
JULY 15, 2016
Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. Adding an element of interactivity to your content can improve your results by up to 5x. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into.
Hubspot
JULY 15, 2016
I know, I know. It's little depressing to think about how much time we spend staring at screens on a daily basis. Turns out the average person spends just under seven hours looking at a device screen every day -- whether it's their smartphone, tablet, laptop, or TV. As discouraging as that is, it's important for marketers to understand how people are using all of their favorite devices to read, watch, and interact with content on the web.
Biznology
JULY 15, 2016
In many ways, the EU (European Union) was the ideal brand, because its core promise to all Europeans involved sharing and connecting across all borders. But the tumultuous impact of Brexit on the future viability of the EU brand is a good example of what happens when an outside event undermines its basic brand positioning. And Millennials in the UK played a big role for causing this possible disaster.
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