Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. (Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.
Marketing Insider Group
JULY 12, 2016
Marketing tools and techniques shift at dramatic speeds. Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment. However, throughout all the technological changes that […].
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KoMarketing Associates
JULY 12, 2016
In the “Essential Framework for Optimizing Marketing Performance” report published by Allocadia, research shows that the most optimized marketing teams come from organizations that have best-in-class talent, data, and technology. However, it can be challenging for enterprises to deliver on these key drivers of success. We spoke to Sam Melnick, the director of Customer and Marketing Insights for Allocadia, for more insight into the findings.
Biznology
JULY 12, 2016
There are a lot of a s online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded , armored against all the other a s online. It’s a vicious cycle. We’ve all been hurt before, but it’s a Mexican standoff. Reddit, right ? Facebook, right ? Twitter? Oy ! “Fallen man is not simply an imperfect creature who needs improvement: he is a rebel who must lay down his arms.” – C.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JULY 12, 2016
Innovation equals growth. This sentence pretty much sums up the attitude of the great majority of entrepreneurs today. Startups from all around the world are all looking for a way to utilize technology in the best possible way in order to grow their companies and generate more revenue. According to PwC, one of the big […]. The post Innovation in Business: What is Geofencing and Why SMBs Need it appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JULY 12, 2016
Content marketing entails adopting various strategies that drive audiences to your product. You have seen countless blogs online that present copious amount of information, but these are limited in their ability to generate leads because not all visitors appreciate lengthy texts. Responsive content plays a huge, crucial role in lead generation, as content interacts with […].
Hive9
JULY 12, 2016
Some days it feels like B2B marketing just keeps getting harder and harder. You could swear that you used to get better results for the same amount of work and budget you spend today, but now it never seems to be enough. You have to keep stretching your resources further and further to get the same (or worse) results.
Marketing Insider Group
JULY 12, 2016
You can spend weeks developing a website for your business, only to find that customers can’t even find it. Without visibility in search engines, all of that hard work will go to waste. When a customer enters keywords that should help them find your site, if they see only your competitors’ sites, you’ll quickly lose […]. The post 3 Common Reasons Google Isn’t Indexing Your Website appeared first on Marketing Insider Group.
Ambal's Amusings
JULY 12, 2016
This post is going to be very intense. So, brace yourself. Grab a hot or cold drink and find a quite place to read it and take it all in. I read a lot about the brain, emotions, people and more. I have had the most interesting curve balls thrown at me. Aren’t life and … Continue reading Seat of Speculation.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
JULY 12, 2016
Most lead generation training programs start with discovery, one of the most basic tenets of sales. But how far can a marketer dig into discovery questions before going too far? Forms with only three fields have a 25 percent conversion rate, but that rate drops to 15 percent for forms with six or more fields. Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make.
Sprout Social
JULY 12, 2016
Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Whether you’re participating in an existing chat or hosting your own, there’s plenty to gain. Jumping into a Twitter chat can be a little intimidating and challenging at first. How do you find people to participate? As a participant, how do you make sure you stand out?
Contently
JULY 12, 2016
In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy generation.” (Kids just don’t drink moonshine the way they used to.
Vidyard
JULY 12, 2016
Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. They all think it’s important, and they all plan to increase their investments in video because they believe it works.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JULY 12, 2016
When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature. And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. While we're talking about one-on-one communication, it's a worthwhile pursuit to create a library of canned email responses or templates that your team can use for specific activities or in response to clients.
SnapApp
JULY 12, 2016
Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot. . When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself.
Lead Liaison
JULY 12, 2016
Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing.
33Across
JULY 12, 2016
33Across recently announced the launch of our new publisher dashboard. Complete with innovative and exciting features, the dashboard will. The post 33Across Launches New Publisher Dashboard appeared first on 33Across.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Lead Liaison
JULY 12, 2016
Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing.
Hinge Marketing
JULY 12, 2016
Most AEC firm C-suite executives hope or believe that their firm is on a strong growth trajectory to greater revenues and higher profits. But beyond immediate indicators, such as repeat business rates and utilization metrics, are there other key indicators of growth for architecture, engineering, and construction firms? In this blog post, I’m going to discuss three factors that you may not have considered before: 1) succession planning; 2) changes in the use of space; and 3) strategic marketing.
KEO Marketing
JULY 12, 2016
Here is an internet truth: a typical visitor to your website will not read the entire contents of your web pages. Use of mobile devices has lowered the average attention span to only 8 seconds, so no matter how much useful information you put onto a web page, the visitor will probably spend only a few seconds skimming it before he/she decides to stay or to leave.
GreenRope
JULY 12, 2016
Website Tracking for Marketing & Sales. Are you able to track your visitors, pages visited, where your visitors come from, pages they stayed on, and so on? If not, it’s time to start doing so. Website tracking gives you valuable information about how people are engaging with your website. You want your website to attract and convert. Understanding your site’s performance is key to optimizing the process.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
JULY 12, 2016
There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. People don’t generally click on them or trust them, and many are actively blocking them.
GreenRope
JULY 12, 2016
Website Tracking for Marketing & Sales. Are you able to track your visitors, pages visited, where your visitors come from, pages they stayed on, and so on? If not, it’s time to start doing so. Website tracking gives you valuable information about how people are engaging with your website. You want your website to attract and convert. Understanding your site’s performance is key to optimizing the process.
The Freeman Company
JULY 12, 2016
FreemanXP Creative Director in EMEA talks about how the agency brought Vodafone’s Future Breakers music platform to life
GreenRope
JULY 12, 2016
Website Tracking for Marketing & Sales. Are you able to track your visitors, pages visited, where your visitors come from, pages they stayed on, and so on? If not, it’s time to start doing so. Website tracking gives you valuable information about how people are engaging with your website. You want your website to attract and convert. Understanding your site’s performance is key to optimizing the process.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
PureB2B
JULY 12, 2016
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). In simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find out what your CPA is, use the formula: CPA = cost/conversions.
GreenRope
JULY 12, 2016
Website Tracking for Marketing & Sales. Are you able to track your visitors, pages visited, where your visitors come from, pages they stayed on, and so on? If not, it’s time to start doing so. Website tracking gives you valuable information about how people are engaging with your website. You want your website to attract and convert. Understanding your site’s performance is key to optimizing the process.
PureB2B
JULY 12, 2016
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find out what your CPA is, use the formula: CPA = cost / conversions.
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