Sun.Jul 03, 2016

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Why Creativity Is About Seeing the Potential in Things [Unthinkable Podcast]

Marketing Insider Group

In this episode, we hear stories about seeing the potential for things to be better, greater, and more creative, despite starting in a place that feels hopeless. When craft-driven creators are at the end of their ropes or they’ve been handed assignments or situations that feel utterly broken, what do they do? In This Episode: First, I wrestle with some leftovers.

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B2B marketing lessons from Brexit

TaylorMadeIn KEW

A few days after the EU referendum in the UK, I was in a taxi on my way to the airport. And as with every conversation over the past week, the cabbie and I talked about the vote and its aftermath. The cabbie told me that he had voted Leave, but would have been happy enough to remain as part of the EU. That his vote was more about a political establishment he felt was completely disconnected from what really mattered to him.

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Building a Team of Teams

B2B Marketing Directions

Tomorrow is Independence Day here in the States, and it's appropriate that the topic of this post is a book by General Stanley McChrystal (with co-authors Tantum Collins, David Silverman, and Chris Fussell). General McChrystal commanded the US Joint Special Operations Task Force (the "Task Force") from September 2003 until August 2008. During this period, one of the primary missions of the Task Force was to engage and defeat Al Qaeda in Iraq ("AQI").

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test job posting

PureB2B

testing. The post test job posting appeared first on PureB2B.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.