Thu.Jun 30, 2016

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7 Lead Management Tools That Will Save You Hours

Marketing Insider Group

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. […].

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Why Every Company Has Time For Customer Advocacy (And Where To Find It)

Influitive

Marketers are busy people. That’s why the thought of managing another program or piece of technology every day sounds about as appealing as the next Justice League movie. You’ve got growth targets to hit, right? You don’t have time to delight your customers with something like an advocate community. (Isn’t that someone else’s job anyway?). The post Why Every Company Has Time For Customer Advocacy (And Where To Find It) appeared first on Influitive.

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Are You Leveraging Your Content for Sales Enablement?

Marketing Insider Group

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […]. The post Are You Leveraging Your Content for Sales Enablement?

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Why big data and content marketing go together

Biznology

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why Sales and marketing misalignment is a problem that must be fixed

Sales Engine

One of the biggest failure points in content marketing is not actually in marketing—It’s the handoff from marketing to sales. That’s because most sales and marketing organizations are not properly aligned. Does this sound familiar? Marketing and sales leaders read the white papers and attend to the webinars about alignment, and so they get in a conference room, establish the same vocabulary and service level agreements.

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How to Have Useful Marketing Meetings that People Don’t Hate

Hive9

Meetings get a lot of flack. They’re a distraction from other work that needs to get done. Everyone has had the experience of impatiently sitting through a meeting that’s long, rambling, and unproductive.

Marketing 102
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3 Keys to Great Content Marketing Design, According to The New York Times

Contently

Rachel Gogel is not a fan of the term “visual storytelling.” To her, it doesn’t capture the unique challenges designers face when telling a brand’s story. Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained. “The question is, how do we use visuals to influence emot

Design 99
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Is Your SEO Actually Working? 3 Ways to Find Out

Adobe Experience Cloud Blog

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., but eventually, you have to know what’s actually driving revenue—and the C-suite wants numbers to prove it.

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Contently Quarterly: The Summer 2016 Issue

Contently

Content marketing is transforming. No, it’s not turning from a robot into a gun like Megatron. But many organizations are starting to leverage content in unforeseen ways even though marketing budgets make up only a fraction of the money spent on content by an organization in a given year. Content is the currency companies use to communicate with the world; the marketing department is just the tip of the iceberg.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Marketers Can Learn about Digital Storytelling from Humans of New York

Content Standard

When I log in to Facebook or Instagram, there are always posts I scroll by without pause—the political rants, the posts about someone’s relationship, and the ones about what you had for dinner. However, there are posts from a few publishers that I look for in my feed and stop to read all the way through. Humans of New York is one of them. If you’re one of the 17.7 million Facebook fans, or 5.4 million Instagram followers, you probably feel the same way.

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5 Hope-Filled and Tear-Jerking Examples of Storytelling with Video

Vidyard

It’s been said time and time again that video is the most effective medium for building stories and conveying emotions. And emotional stories are one of the strongest ways to connect with your audience. No one can argue with that. But we invite you to try after watching this collection of 5 recent video examples that’ll fill you with excitement, hope, pride, fear, and yes, sadness.

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Clients Need Nurturing Too: 9 B2B Marketing Ideas for Client Development

Circle Studio

The post Clients Need Nurturing Too: 9 B2B Marketing Ideas for Client Development appeared first on circle S studio.

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What to Include in Handwritten Sales Follow-up Letters

Lead Liaison

Effective Sales Follow-Up. You have a prospect on the line, and now you just have to reel him or her in. Once you get him or her to shore, you’ll have money in your pocket and the admiration of your co-workers. While you could pick up the phone and beg the prospect to take the bait, handwritten sales follow-up letters are much more effective. Include the following components in your follow-up sales letter to increase your conversions, regardless of your industry.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Complex Orders Made Easy: JotForm is Icing on the Cake for Busy Bakery

JotForm

For Jennifer Emerson, her journey towards awesome cupcake-making started in the summer of 2007. She’d just finished up a year of teaching and was dabbling with baking, but her friends convinced her that it needed to be much more than that. After some consideration, Cups and Cakes was born from her v.

Order 48
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How to Get Referrals Using Your Firms Visible Experts

Hinge Marketing

Year after year, professional services firms wonder how to get referrals. They resolve to grow their businesses in large part through referrals. They may focus on “client service” programs or other strategies that show current clients they care with the hope that those clients will refer them to new business opportunities. Initiatives like these, however, only address a small part of the referral issue.

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4 Qualifying Questions for Selecting a Great Website Design Company

KEO Marketing

Selecting a web design company is a task that should not be taken lightly. Because your website is the online face of your company as well as your online salesperson, clear thinking and careful planning is critical to a successful site. To help you select a company, here are four questions that will help you determine the best web design company for your project.

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How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More

Hubspot

What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. How do you create a customer retention strategy that keeps your current customers engaged?

Amazon 52
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Optimize Your Opportunity Amounts

LeanData

A deal closes. The gong sounds. And after the clapping ends, what’s one of the first question everyone asks? How much is it worth? That number can be a little complicated. Sure, a deal might be for $75,000. But you have to drill down a little deeper because that figure mean a lot of different things. For instance, is it just for one year or longer? The answer to that can lead to a ripple effect of other questions that can have an impact on things like the commission paid to the sales rep, maybe

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Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)

Hubspot

When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the customers come to us? Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work.

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How to Optimize Your Opportunity Amounts

LeanData

A deal closes. The gong sounds. And after the clapping ends, what’s one of the first question everyone asks? How much is it worth? That number can be a little complicated. Sure, a deal might be for $75,000. But you have to drill down a little deeper because that figure mean a lot of different things. For instance, is it just for one year or longer? The answer to that can lead to a ripple effect of other questions that can have an impact on things like the commission paid to the sales rep, maybe

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Why We 'Overspent' on Our Website (And You Should, Too)

Hubspot

As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22. There is a limit to what can be spent, even if there is no limit on what can be done. As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Optimize Your Opportunity Amounts

LeanData

A deal closes. The gong sounds. And after the clapping ends, what’s one of the first question everyone asks? How much is it worth? That number can be a little complicated. Sure, a deal might be for $75,000. But you have to drill down a little deeper because that figure mean a lot of different things. For instance, is it just for one year or longer? The answer to that can lead to a ripple effect of other questions that can have an impact on things like the commission paid to the sales rep, maybe

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Fire-up your Sales (or Marketing) Teams without the Burn!

Akoonu

There’s often a slow burn of conflict between Sales and Marketing teams. The hottest issue is usually: Are we getting good leads?

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SEJ Summit in Chicago Hits on Key Actions for Search Marketers

KoMarketing Associates

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search. Last Thursday, in Chicago, IL, several members of the KoMarketing team attended the SEJ Summit , a unique conference experience tailored specifically for sea

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Lead Scoring Mistakes

ANNUITAS

Modern Marketers know it’s important to score leads and that lead scoring is a well known best practice. However, not all lead scoring programs will do the job and in fact, some can actually harm your demand generation efforts if not developed correctly. Many scoring programs have set scores for each type of content with little variation. Often times marketers score certain types of content (white papers and case studies) with higher value than other types (eBooks or product sheets).

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Use Interactive Storytelling to Drive Conversions

Content Standard

Your customers know when you’re selling to them. At least, they’re pretty sure they know when you’re selling to them, and consumers overwhelmingly hate that. Traditional ads aren’t as effective in reaching people as they once were, even if they still offer enough value for brands to maintain that investment. But technology isn’t the only driver of reformed marketing strategy: Changing consumer attitudes are forcing brands to dig deeper and find new outlets for adver

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5 Things Marketers Need to Know About Gen Z

Contently

“How do I talk to Gen Z?” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract top young talent.

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Think my marketing tech landscape is too big? It’s missing 1,900 firms

chiefmartech

Whenever I disclaim that my gigantor marketing technology landscape graphic is only a “representative sample” — that there actually many more martech companies out there than I’ve been able to discover and include — I get the sense that most people consider it simply fine print. “Sure, Scott, you’re disclaiming that so as to not offend a handful of a companies that you might have inadvertently left out,” I imagine them thinking. “But you’ve got 3,8