Sat.Jun 25, 2016

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The Muse Is an Excuse [Unthinkable Podcast]

Marketing Insider Group

We’ve got an EPIC episode today. (Literally — I open this episode reading an epic poem…) How often do we think we need some kind of external inspiration to strike? Why do we call upon “the muse” so often as creative individuals? And are we thinking about this all wrong? On today’s show, we first […]. The post The Muse Is an Excuse [Unthinkable Podcast] appeared first on Marketing Insider Group.

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Which Video Content Channels Should Your Brand Invest In?

Content Standard

Video content is exploding right now, and everyone wants to get in on the game. Amazon is launching its own take on YouTube. Spotify wants to become another MTV. Facebook, Twitter, and YouTube are beefing up their video features. And don’t forget Snapchat , the ephemeral messaging app that ushered in the era of vertical video. The video arms race has made it more challenging for brands to determine the best place to showcase their video stories.

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Why digital transformation fails: ignoring staff and stakeholders

i-Scoop

There is ample research on the reasons why digital transformation fails. We’ll mention one piece of research below. However, based upon experience and many, really many discussions over the past few years, here is one reason why digital transformation fails, whether it’s on the level of a business function, a process, an overall business model […].