Fri.Jun 24, 2016

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Q&A With Dave Stein and Steve Andersen

ViewPoint

A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. Co-authored by sales luminaries Steve Andersen and Dave Stein, Beyond the Sales Process: 12 Proven Strategies for a Customer Driven-World upends traditional sales training conventions and provides a clear, logical roadmap for establishing productive long-term customer relationships and for creating real value in a business environment that has undergone unprecedented change.

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Are You Mobile-Responsive or Mobile-Complacent?

DiscoverOrg

As part of the sales and marketing engine, you put in serious effort to connect with your prospects. You learn product features inside and out, pore over CRM notes, do research, makes calls, crank out emails, develop relationships, make more calls, write more emails…what we’re saying is, selling isn’t easy. It takes hard work and a very specific type of talent to sell something to a virtual stranger.

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7 B2B Companies Making Pretty Funny Content (Plus How They Did It)

Marketing Insider Group

Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat. Their campaign hit all the […]. The post 7 B2B Companies Making Pretty Funny Content (Plus How They Did It) appeared first on Marketing Insider Group.

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How to protect yourself on Twitter

Biznology

I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. I had searched the hashtag of a convention that was going on nearby, interested in who was presenting and what attendees were saying about it. I was scrolling through when a string of decidedly Not Safe for Work tweets all came up in a row, showing pictures of what looked like women dancing for tips, and inviting attendees to join.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Ways to Amp Up Your Mobile Marketing Strategy

Adobe Experience Cloud Blog

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!

More Trending

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How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. They are: Lack of awareness about them among engineers and industrial buyers Inability to differentiate themselves from the competition Given the fact that today’s industrial buyers prefer to do their own research and rely more on a […] The post How Industrial Content Marketing Increases Awareness and Creates True Differentiation by Achinta Mitra appeared first o

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Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling

Content Standard

On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference. “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said.

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5 Ways Brand Research Can Improve Your Brand Strategy

Hinge Marketing

When business is good, it’s easy to think you have a crystal clear picture of your target audience. You’re confident that you know who they are, where you can reach them, and what criteria they use to evaluate prospective service providers. The ship is sailing smoothly, but how shallow is the sea? You won’t know until you cast out a lead line. Does your current brand strategy address a changing marketplace?

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B2B Marketing News Roundup – June 24, 2016

Leadspace

IN THIS ISSUE: Why exactly did Microsoft acquire LinkedIn? Did Facebook just kill native advertising? 40 demand gen marketers who are changing the game. How to future proof your marketing stack. Advice from the head of martech for an $18B company. To paraphrase Ferris Bueller, B2B moves pretty fast. If you don’t stop and look around once in a while, you could miss an acquisition.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SnapWrap: The Worst Guy at the Party, Outsourcing, and More

SnapApp

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

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Search Localization Changes Everything

KEO Marketing

Over the last two years Google has been focusing their efforts on better matching searchers with businesses in their own geographic area through localized search results. This is partly out of consumer preference and partly as a result of increased use of mobile devices. Searchers are looking for products and services while they are on the go. So the question arises: how good is your local search optimization?

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We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer

Hubspot

Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. Today, we added our first 100+ breakout speakers to the lineup , which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”. One hundred sessions is a lot to wade through (and it’s not even half of the breakouts for INBOUND this year!

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Anatomy of a Successful B2B Sales Email

LEADership

I have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. After all, who has the time? About 89 billion business emails are sent every day! I don’t have access to your email account, but I’m willing to bet that you have more than a few sitting unread in your inbox right now, and countless others sitting in your spam folder.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Write a Great Email Signature: 9 Tips With Real Examples

Hubspot

The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more -- either about you, about your business, or about something you're wo

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How to Create Maximum Content with Minimal Hassles

Convince & Convert

Welcome to Episode 2 of our brand-new series, Talk Digital to Me! Here today is Convince & Convert’s own Managing Editor, Jess Ostroff. As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. She’s a lover of efficiency, which helps her maintain Convince & Convert’s high level of quality and consistency while keeping the editorial process running smoothly.

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Reasons Inbound Marketing Campaigns Fail - And What To Do About It! [Infographic]

Hubspot

Implementing an Inbound Marketing campaign is not always an easy process. Sure, you may be aware of the individual components that Inbound marketing campaigns need. But putting those pieces together can be hard. It’s easy to go wrong, make mistakes, and end up with results that are wildly different from your goals.Campaign mistakes can dramatically hinder lead generation and ROI performance.

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‘The Mystifying Triumph of Hope Hicks,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while figuring out that the U.S. and the UK aren’t so different after all… The New York Times: Should Your Driverless Car Hit a Pedestrian to Save Your Life? Selected by Jordan Teicher, senior editor. Here’s the question at the core of science fiction: Should the greater good outweigh what the individual wants?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Appear Confident, Even When You're Not [Infographic]

Hubspot

You know the saying, "Fake it 'til you make it"? It turns out that doing things that make you appear confident -- even if you don't actually feel confident -- can affect how others see you, and can ultimately have a big impact on your success. It can also affect the chemicals in your brain to make you actually feel more confident when all is said and done.

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