Thu.Jun 23, 2016

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15 Must-Read Tweets from Top SaaS Marketing Influencers

Marketing Insider Group

Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry. I’ve curated the best tweets from the […]. The post 15 Must-Read Tweets from Top SaaS Marketing Influencers appeared first on Marketing Insider Group.

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The Four Best Online Education Tools For Business Pros

Webbiquity

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to th

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5 Reasons Your Lead Generation Strategy is Not Working

Marketing Insider Group

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may […]. The post 5 Reasons Your Lead Generation Strategy is Not Working appeared first on Marketing Insider Group.

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How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. Reasoning for this is that influencer identification (if not done using these awesome tools I’m about to introduce) can be extremely time consuming.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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3 Reasons Why No One Is Sharing Your Content

Marketing Insider Group

60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. One such engagement metric is social shares. Generating a high number of content shares on social media is key to overcoming […].

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Straight from the Horse’s Mouth – Content Buyers Want

ANNUITAS

Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want. Think about where there may be a gap in your current content strategy. Does your content fill a void? Are you helping buyer’s solve challenges, or are you contributing to the “content noise” that has become deafening these days?

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Security Never Takes a Holiday

Lattice

We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data. Does purchasing a safe car make you a safe driver?

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Your big marketing budget is not as big an advantage anymore

Biznology

It used to be that marketing was about money. Marketing was usually a nicer word for advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past. Your big marketing budget used to buy world domination–now it just assures that you will get a look-see. One of my kids, when he was two years old, uttered a classic assessment of how the world works: “The gooder it is, the spendier it is.” (

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Target Your Best Prospects by Segmenting Your Best Customers

Adobe Experience Cloud Blog

Author: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar pr

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention

Vidyard

There’s a principle in economics that lies at the heart of how the entire economy works: scarcity. Scarcity is the simple concept of something being in short supply. It’s the idea that there is not enough supply of some resource to meet the demand of that resource. We face scarcity when there are no bananas left at the grocery store, when we wait in line for hours to snag the newest iPhone, or when we want to go to yoga and walk the dog, but there’s only 1 hour left in the evening.

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Will Facebook’s $50 Million Gamble Pay Off?

Contently

In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. Sound familiar? On June 21, The Wall Street Journal revealed that Facebook, which for the past two years has been waging war to break into digital video, paid more than $50 million to about 140 media companies and celebrities in exchange for them to create content on Facebook Live, the social network’s livestreaming platform.

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Meet Team Sprout: Jordan, Product Education Specialist

Sprout Social

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. While she didn’t start out in this role, Jordan’s interest in education and training grew during her time at Sprout Social.

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Insights from the chief marketing technologist of an $18B firm

chiefmartech

Duane Schulz , chief marketing technologist at Xerox , is a marketing technologist’s marketing technologist. One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to share his experience with us here in a Q&A. 1.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Add a Branded Content Tag to Verified Facebook Page Posts

Sprout Social

Facebook recently made updates to their Branded Content Policy , which requires verified Pages to apply a Branded Content Tag to posts featuring a third party product, brand or sponsor. Today, we’re pleased to announce that applying a Branded Content Tag to posts is now available when publishing to verified Facebook Pages from Sprout’s Compose window.

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5 Research-Proven Ways to Overcome Creative Blocks

Brandfolder

Blank page syndrome: we’ve all been there before. You’ve got your document open, prepared to capture all your brilliant ideas — yet nothing seems to be coming out of your.

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How to Prospect Using Handwritten Letters

Lead Liaison

Get Ready to Prospect Using Handwritten Letters – Be Different. With technology, people are always looking forward. They constantly think of new ways to tackle problems or attract customers. Sometimes, though, you need to take an old school approach to get the job done. That’s the case when it comes to prospecting. Instead of letting technology get in the way of your prospecting success, use handwritten letters.

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What to Include in a Customer Feedback Form

JotForm

Giving your users an outlet to express their satisfaction, frustration, suggestions, or other thoughts pertaining to your company is always appreciated. It’s also an effective way of gauging how your customers are responding to your product or service. It’s better to offer a channel where user fee.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Applying Consumer Market Web Usability Lessons to Professional Services

Hinge Marketing

Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. Is there anything professional services firms can learn from leading consumer websites when it comes to user experience? While consumer websites have broader audiences and different buying behaviors than professional services, they offer some intriguing insights that you may be able to apply to your firm’s site.

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers.

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15 Must-Read Books for Modern B2B Marketers

Circle Studio

The post 15 Must-Read Books for Modern B2B Marketers appeared first on circle S studio.

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Storytelling Tips for B2B Content That Converts

SWZD

If you want to create B2B content that encourages a purchase or a lead conversion, you need to understand what makes certain stories successful.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

Hubspot

Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. What Are AdWords Extensions.

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3 Ways to Keep Your Brand Messaging Aligned

Akoonu

Messaging is one of those things most B2B marketers either love or hate. Or, more likely, love and hate.

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The B2B Marketing Metrics That Matter the Most

Sales Engine

As content marketers , there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on. All of those numbers are important at the campaign level to know how they perform against other campaigns.

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How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'

Hubspot

A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it's not necessarily an indicator of future success, it's a critical moment for any business. A great pitch can bring valuable partnerships to the table -- partnerships that come with even more valuable financial incentives.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x

Contently

Can a couple of books land on a marketer’s desk at the right time and change the destiny of an entire marketing department? Based on my experience, the answer is yes. As I was ready to become the VP of marketing integration of the IT Division at Schneider Electric, a global company that specializes in solutions for data centers and critical power products, I had a clear objective: to turn a successful but traditional marketing operation into a content machine.

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The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project

Hubspot

When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you're trying to get across. I’ve often been in conversations with people who know they should get better at design, but they don’t feel they have a “natural sense” for creativity. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity.

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Demand Gen Pains Part 1: My database is a piece of *.

Leadspace

We recently launched a demand-gen quiz that pokes a little fun at some of the issues plaguing B2B marketers: generating leads, segmenting and scoring them, increasing conversion rates and dealing with bad data, to name a few. It can be a stressful job to say the least, but it’s nice to know you’re in good company. First off, I recommend you take the quiz even if to just get a good laugh, but we wanted to look at each of the issues in a bit more detail.

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