Wed.Jun 22, 2016

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15 Cheat Sheets Every Successful Digital Marketer Needs

Marketing Insider Group

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. The post 15 Cheat Sheets Every Successful Digital Marketer Needs appeared first on Marketing Insider Group.

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How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach.

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Marketers need to play a stronger sales enablement role on LinkedIn

Marketing Insider Group

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Even though marketers have the […].

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Future-Proof Your Marketing Technology Stack: Whitepaper and Webinar

Customer Experience Matrix

Research sponsored by the Raab Associates Institute has recently uncovered the earliest known marketing technology – a cave painting that promotes a local barbecue restaurant. Key selling points included freshness of the meat and how excited the kids would be. Archeologists disagree as to whether they also promised live music every Saturday night. Stone age marketers could invest with little risk that their tools would become obsolete.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why You Need a B2B Sales Content Strategy

Marketing Insider Group

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. The new realities of […]. The post Why You Need a B2B Sales Content Strategy appeared first on Marketing Insider Group.

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Beautiful Country Roads

Ambal's Amusings

I drove hurriedly through some beautiful country roads in North Austin today afternoon. Due to the recent rains, the country side was lush green.

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How to Successfully Mine Your Social Media Data

Sprout Social

In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source.

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5 Lifelong Business Lessons I Learned from Nordstrom

Adobe Experience Cloud Blog

Author: Alexandra Nation In my previous blog about women in tech, I already established that I was a very nerdy child. What I haven’t yet expressed is that I grew up into an even nerdier adult. Need proof? Fine. My secret talent is speed-reading. When I read, I see entire sentences at once and can power through your average novel in less than a day.

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What the Avengers Can Teach Us About Divisible Content

Contently

When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. That’s not just an excuse to avoid the daunting task of building a strategy from scratch. In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide , but have also become an incredibly effective blueprint that can help anyone who works in media.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Old Irish Blurs the Lines of Virtual Reality in This Incredible Video

Vidyard

Take any major technological advancement of the past hundred years, and chances are you’ll find that there are three stages to success. Whether it’s the printing press or Instagram, here’s how it typically works: first, the early adopters take a chance. Then, mainstream acceptance comes and celebrities get on board. Step three? The marketers arrive!

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Twitter & Industry Experts Share Advice on Social Customer Care

Sprout Social

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City. Special guest Jeff Lesser , Product Marketing Manager at Twitter, talked about the network’s focus on it and highlighted recent Twitter enhancements that help businesses easily reso

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A Thought Leadership Marketing Strategy Based on Research

Hinge Marketing

Ever wonder how thought leaders rise to prominence in their profession, while other experts remain more or less invisible? An essential key is research. At the heart of solid thought leadership marketing is a true understanding of your market. But not just through your lens, well informed as it might be. Successful thought leaders have a thorough understanding of what matters and is relevant to the people who sign the contracts – their clients and prospects.

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Connect Your Forms to Excel with Zapier

JotForm

Looking for a way to send form submissions to Microsoft Excel? With Zapier and JotForm, you can. If your company already depends on Excel to manage data, this integration should come in handy. You can add new rows for every new form submission you receive, or even update existing rows if you want to.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience

SnapApp

. When was the last time you said something you really wish you could take back – be it at a party, an interview, or some other social setting? We all mix up names, misremember personal details, or make an incorrect judgement occasionally. And although some of them are very superficial and minor, it’s tough to shake the feeling that the other person won’t forget the error, especially if it was a first impression.

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KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes

KEO Marketing

PHOENIX, Ariz., June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Women Business Leader by Forbes. In an interview with Forbes , entitled “Business-to-Business Marketing Experts Drive Significant Bottom-Line Growth for Clients,” Kloefkorn outlines some of KEO Marketing’s accomplishments and provides insight into the company’s B2B inbound

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Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience

SnapApp

. When was the last time you said something you really wish you could take back – be it at a party, an interview, or some other social setting? We all mix up names, misremember personal details, or make an incorrect judgement occasionally. And although some of them are very superficial and minor, it’s tough to shake the feeling that the other person won’t forget the error, especially if it was a first impression.

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So You Implemented a Content Marketing Platform…Now What?

DivvyHQ

In my role as Onboarding Specialist and Content Coach here at DivvyHQ, I have the pleasure of working with a wide variety of marketing and communications teams around the world. While their organizational structures and inner workings are as diverse as can be, most are dealing with the same struggles. They are trying to manage utter chaos via email and spreadsheets.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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If It’s Not in Salesforce, It Didn’t Happen

LeanData

If a tree falls in a forest and nobody is there to hear it, does it make a sound? That’s not an existential riddle often discussed among sales teams. But a less philosophical question is pondered in the sales operations world: Did something really happen if it’s not logged in Salesforce? There are memes dedicated to that sentiment as well as T-shirts, pillows and coffee mugs.

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The DoubleDutch Tour: Five Things to Know About Live Engagement Marketing

The Freeman Company

Tips for combining the digital with the physical at your events

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If It’s Not in Salesforce, It Didn’t Happen

LeanData

If a tree falls in a forest and nobody is there to hear it, does it make a sound? That’s not an existential riddle often discussed among sales teams. But a less philosophical question is pondered in the sales operations world: Did something really happen if it’s not logged in Salesforce? There are memes dedicated to that sentiment as well as T-shirts, pillows and coffee mugs.

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B2B ESP Summit – Announcing the Full Speaker List and Agenda

6sense

B2B ESP Summit is returning to the Four Seasons in San Francisco! From publisher networks and media campaigns to segmentation strategies and sales operations, B2B ESP’s aim is to help marketing and sales professionals grapple with how their world is changing. On July 14 th , B2B ESP will host an amazing group of analysts, publishers, marketers and sales leaders who focus their efforts on the new reality of our business and to understand what comes next.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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If It’s Not in Salesforce, It Didn’t Happen

LeanData

If a tree falls in a forest and nobody is there to hear it, does it make a sound? That’s not an existential riddle often discussed among sales teams. But a less philosophical question is pondered in the sales operations world: Did something really happen if it’s not logged in Salesforce? There are memes dedicated to that sentiment as well as T-shirts, pillows and coffee mugs.

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Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Words are chosen carefully, reviewed thoroughly, and approved only if all major stakeholders are onboard. In a landscape where most of the content we produce is like breadcrumbs cast out across social media to be chewed up and swallowed by the birds, a press release serves as the rock, stationed in a place and time, acting as a sturdy

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If It’s Not in Salesforce, It Didn’t Happen

LeanData

If a tree falls in a forest and nobody is there to hear it, does it make a sound? That’s not an existential riddle often discussed among sales teams. But a less philosophical question is pondered in the sales operations world: Did something really happen if it’s not logged in Salesforce? There are memes dedicated to that sentiment as well as T-shirts, pillows and coffee mugs.

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Data Journalism: A Simple Guide for Marketers

Hubspot

For as long as we can remember, newsrooms have used data to support their stories. Whether it's elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that'll add credibility to their claims. However, in recent years, data journalism has become the norm in almost every industry. And as a result, the need for data journalists continues to rise -- c ompanies like Priceonomics, Pandora, and many more digital agencies are all looking for people that

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media

Contently

Few people know tech and media better than Peter Rojas. The co-founder of Gizmodo, Engadget, Joystiq, and gdgt is a legend in tech blogging, a man with an uncanny sense for what would work next. Today, the serial entrepreneur finds himself on the other side of the equation at Betaworks, identifying promising seed funding opportunities in media and technology.

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