Tue.Jun 21, 2016

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B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

Marketing Insider Group

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious […].

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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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Who do B2B Tech Buyers Trust and What This Means for Marketers

Marketing Insider Group

By Mike Neumeier, APR, Principal at Arketi Group Recently we hit a generational milestone – millennials have officially become the largest generational group in America’s workforce. This got us thinking. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing. We looked around to see if anyone had studied this and […].

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The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Client Industry Immersion: The Key to Giving Your Content That Extra Oomph

KoMarketing Associates

One of the most exciting (and, let’s be honest, terrifying) things about working at an SEO agency is working on clients in completely different industries. It’s not enough to be an expert in one client industry or target market – you have to be an expert in all of them. But that’s also the beauty of it. By developing a deep understanding of so many different industries, you’re putting yourself in a position to become a more versatile marketer overall.

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Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow.

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Attribution Matters: Demystifying Social ROI in B2B Marketing

Adobe Experience Cloud Blog

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Good luck with that.” So what’s a data-driven marketer to do?

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How Jaguar Land Rover Uses Luxury Content to Connect With Consumers

Contently

In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time. Among luxury brands, few do that better than Jaguar Land Rover. Last fall, the British luxury automotive manufacturer released an original adventure novella written by famed British author William Boyd. The novella, called “ The Vanishing Game ,” lives on Tumblr and is a fully interactive digital experience with narration, ambient sound, and animated p

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Introducing Sprout’s Built-In Image Editor Powered by Adobe Creative SDK

Sprout Social

When it comes to creating engaging social posts, compelling visuals are more important than ever. The sheer volume of images being shared across social networks each day suggests that, in order to stand out, creating unique visuals that are optimized for their intended networks and audiences is paramount to social publishing success. Adobe has long been the leader in helping people create high quality visual content, so to help brands streamline and enhance their visual publishing efforts, we’re

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to: Control Access to your Video and Restrict Video Sharing with Vidyard

Vidyard

Videos may be a fantastic medium for sharing and distributing content, however, there are times when you’ll want to restrict who can see your video and whether or not it can be shared. Let’s take your internal company training video, or the video you’re saving for a niche group of prospects; you wouldn’t want either one leaking out on social media or embedded on any outside domains, would you?

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Sales and Marketing Alignment: Keep Your Eyes on the Revenue!

Kapost

I started my career in technology as a sales development representative (SDR), so I know first-hand the importance of smooth, well-coordinated hand-offs between marketing and sales. But when I became the lead of a growing SDR team here at Kapost, alignment between myself and my marketing counterparts quickly became mission critical. We needed a smooth process and a scalable plan in place to continue to fuel an SDR team that had quickly doubled in size.

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Google Adwords Update Can Affect Local Search Marketers

KEO Marketing

Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. Local business ads have begun appearing in the map section of the Local Finder results. The map section can be reached by clicking “More places” at the bottom of the local ad results (the “3-pack”) in the main Google search results.

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5 User-Generated Content Mistakes to Avoid

Hubspot

When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. We can learn from their beautiful displays, creative engagement strategies, and scalable results. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Marketing Agencies Need Enhanced Dashboard Reporting

ActiveDEMAND

Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking, Google AdWords , social media and email.

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Connecting Workflow Rules to Picklists in Salesforce

LeanData

One of the great features in Salesforce is all the different ways you can use Picklists. They’re great, simple ways to auto-populate information that streamlines Salesforce so it’s easier to use. In our first post, we looked at how we can link together two Picklists. In this post, we’ll go over how you can link a Workflow Rule to a Picklist. Think of this as creating a chain reaction that will trigger different actions that you can control within Salesforce.

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Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, e

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Connecting Workflow Rules to Picklists in Salesforce

LeanData

One of the great features in Salesforce is all the different ways you can use Picklists. They’re great, simple ways to auto-populate information that streamlines Salesforce so it’s easier to use. In our first post, we looked at how we can link together two Picklists. In this post, we’ll go over how you can link a Workflow Rule to a Picklist. Think of this as creating a chain reaction that will trigger different actions that you can control within Salesforce.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Get More Instagram Likes Through Customer Engagement

Sprout Social

More than 80 million photos are posted to Instagram daily by its 400 million users. As a business, it can be challenging to cut through all of that noise, but with a daily average of 40 billion likes, there’s plenty of engagement to be shared. Wondering how to get more Instagram likes? The answer is simple: audience engagement. One of the easiest forms of social media engagement is the “like.

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Connecting Workflow Rules to Picklists in Salesforce

LeanData

One of the great features in Salesforce is all the different ways you can use Picklists. They’re great, simple ways to auto-populate information that streamlines Salesforce so it’s easier to use. In our first post, we looked at how we can link together two Picklists. In this post, we’ll go over how you can link a Workflow Rule to a Picklist. Think of this as creating a chain reaction that will trigger different actions that you can control within Salesforce.

Rules 40
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Best Brand Strategy: Branded House or House of Brands?

Hinge Marketing

The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. It is as true for professional services brands as it is for consumer products. Our focus into professional services has informed a clear understanding of what makes a strong brand.

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Connecting Workflow Rules to Picklists in Salesforce

LeanData

One of the great features in Salesforce is all the different ways you can use Picklists. They’re great, simple ways to auto-populate information that streamlines Salesforce so it’s easier to use. In our first post, we looked at how we can link together two Picklists. In this post, we’ll go over how you can link a Workflow Rule to a Picklist. Think of this as creating a chain reaction that will trigger different actions that you can control within Salesforce.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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B2B Content Marketing and the End of the Company Blog

Content Standard

The days of the company blog on the company website may be slowly coming to an end. Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. You may often think to yourself, "Ugh. I just can't win.".

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Linking Together Two Picklists in Salesforce

LeanData

One of the most straightforward definitions in the entire Salesforce glossary is the Picklist. As in, you pick a single value for a specific field from a drop-down list. Picklists make it easy to customize your Salesforce instance. But while Picklists are easy to create, I’m sometimes surprised to see that our customers and prospects aren’t using them to their full capabilities.

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[Infographic] How Virtual and Augmented Reality Will Change the Way We Shop

Convert

New exciting functionality of the latest generation of virtual reality and augmented reality devices raised the hype around the technologies. This functionality is possible due to advanced auxiliary technologies that have become available in the past decades including the Internet, mobile, high-quality graphic, high-performance hardware, 3D etc. Virtual reality has long lost it 1990-ies hotness.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Linking Together Two Picklists in Salesforce

LeanData

One of the most straightforward definitions in the entire Salesforce glossary is the Picklist. As in, you pick a single value for a specific field from a drop-down list. Picklists make it easy to customize your Salesforce instance. But while Picklists are easy to create, I’m sometimes surprised to see that our customers and prospects aren’t using them to their full capabilities.

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Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions 994%

SnapApp

Your website is an incredibly powerful conversion channel – unless no one is converting. Many marketers have no idea if their website is an effective lead generation tool (which probably means it’s not as effective as it could be). Running marketing experiments isn’t just for data scientists. Marketers now have tools at our disposal to find out how our digital properties are performing, and what we could do to improve them.

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Linking Together Two Picklists in Salesforce

LeanData

One of the most straightforward definitions in the entire Salesforce glossary is the Picklist. As in, you pick a single value for a specific field from a drop-down list. Picklists make it easy to customize your Salesforce instance. But while Picklists are easy to create, I’m sometimes surprised to see that our customers and prospects aren’t using them to their full capabilities.