Sun.Jun 19, 2016

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You Get There First

Marketing Insider Group

Every day on my commute, I walk into Porter Square station to take the T (the Boston subway) from Cambridge and head south towards downtown Boston. When you first enter the station, you have to go deep underground to reach the tracks, so you have to make a decision each morning: Do you take the stairs or the escalator? Now, Read More. The post You Get There First appeared first on Unthinkable.

Marketing 108
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Optimizing Your Website for Lead Generation

PureB2B

Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd.

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Pinterest Introduces New Powerful Targeting Tools

Sprout Social

Social marketers understand that data is power. That’s why, when Pinterest beefed up its targeting tools earlier this week, we noticed. Meanwhile, Brooke B. Sellas shared the secret behind “SeeSaw” data and explained how it can provide insights that will shine a spotlight on working smarter, not harder. New Pinterest Targeting Tools Make Ads Even More Effective.

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Optimizing Your Website for Lead Generation

PureB2B

Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness , generate traffic, and allow your company to stand out from the crowd.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Is B2B marketing finally having its lightbulb moment?

TaylorMadeIn KEW

B2B Marketing in association with Circle Research have just released their High Performance B2B Marketing benchmarking report. The report found that 94 % of B2B marketers surveyed felt there are four key elements vital to marketing success – brand, strategy, customers and measurement. The evidence is in and its undeniable. If we weren’t sure of it before, we should be now.

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Two Key Attributes of Effective Lead Response Practices

B2B Marketing Directions

First impressions matter a great deal in B2B marketing. The early interactions between a potential buyer and your company can make or break the relationship. So, how you respond to newly-identified leads is vitally important to the success of your demand generation efforts, probably only slightly less important than the quality of the content you produce.

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‘London’s Lonely Unicorn,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while wishing you could get hit by Steph Curry’s mouthguard… The New York Times: How China Won the Keys to Disney’s Magic Kingdom. Selected by Dillon Baker, associate editor. Yesterday, Disney opened Shanghai Disneyland. With a price-tag of $5.5 billion dollars and real estate four times as large as the California Disneyland, the opening was a huge deal for everyone involved.