Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales.

Tools 205

Tools Lead Scoring Lead Ranking Best Practices 205

Marketing Insider Group

JUNE 14, 2016

Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. Before we define what an inquiry is, let’s first clearly describe what it is not: An inquiry is NOT: — An individual who fits your target market — A user who signs up […]. The post An Inquiry vs. A Lead: What’s the Difference and Which is More Important?

Leads 169

Leads Lead Marketing Qualified Leads Marketing 169

KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group.

Ideal Customer Profiles 134

Ideal Customer Profiles Profiling Linkedin B2B Marketing 134

Marketing Insider Group

JUNE 14, 2016

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations. As you may have noticed by all those new cars on the streets, it’s […]. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group.

Storytelling 140

Storytelling Marketing Content Marketing Content 140

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Influitive

JUNE 14, 2016

Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The Advocates no longer adhere to your best guess at buying behaviors, common characteristics and typical trends.

Peer-to-peer 133

Peer-to-peer Conference Consulting Automation 133

Influitive

JUNE 14, 2016

Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The Advocates no longer adhere to your best guess at buying behaviors, common characteristics and typical trends.

Trends 100

Trends Automation Buy Buyer Personas 100

Marketing Insider Group

JUNE 14, 2016

As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […]. The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group.

Impressions 114

Impressions Process Design Rules 114

Lattice

JUNE 14, 2016

We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500 or 5000 accounts. Why are we so focused on this? Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

ANNUITAS

JUNE 14, 2016

“A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Content of an email is hugely important for engaging buyers, but the landing page guides prospects through their journey. By following some best practices guidelines, you can build a solid foundation for your landing page that will enhance successful email marketing programs.

Landing Pages 100

Landing Pages Ad Building Urgency Marketing Guidelines 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior.

Digital Transformation 76

Digital Transformation CMO Trends Marketing Automation Services 76

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. It goes a little something like: “Okay, I get how you are different, but I’ve spoken to other predictive vendors that provide a score using thousands of individual data po

Enterprise Management 70

Enterprise Management Segmentation Intent Work Management 70

Sprout Social

JUNE 14, 2016

Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure. Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising.

Social Media 83

Social Media Traffic Media Efficiency 83

Hubspot

JUNE 14, 2016

With 400 million monthly active users and more than 80 million posts per day , Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants.

Terms and Conditions 61

Terms and Conditions Guidelines Rules Budget Programs 61

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

KEO Marketing

JUNE 14, 2016

Video marketing has become a critical marketing strategy of 2016. According to a recent study by the Web Video Marketing Council, 96% of B2B marketers are now using video. Video gets attention in a crowded market. In addition, video is excellent for driving business and sales. In a Demand Metric survey last fall, 74% of businesses reported that video content outperformed other types of content in driving conversions.

Top of Funnel 52

Top of Funnel Marketing Funnels Paid Search Agency Video Marketing 52

SnapApp

JUNE 14, 2016

Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response. Essentially, the conversion rate is the percentage of visitors that follow through and take action (like clicking a CTA button to join an e-newsletter, filling in a form, purchasing a product, etc.). And because conversion rate often directly correlates with ROI, it’s one of the key metrics marketers study when evaluating how their company or organization’s website

Conversion Rate 52

Conversion Rate Optimization Conversion Landing Pages 52

JotForm

JUNE 14, 2016

You might be using a PayPal donation button on your website, and that’s fine because it works. It’s a reliable way to make sure you get paid by a trusted source. But embedding a JotForm donation form, that’s integrated with PayPal, might actually be more financially fruitful for your organization.

Marketing Websites 48

Marketing Websites Organization Product 48

Leadspace

JUNE 14, 2016

If you’re a B2B demand-gen marketer like me, your days can feel like a game of Whack-A-Mole. You need to keep up with new trends, from social media to content marketing to ABM to whatever the next big trend might be. And you need to keep your marketing database organized. And get the highest conversion rates possible. And bring in the best quality leads to hand off to the sales team.

Demand 48

Demand B2B Marketing Planning B2B 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Circle Studio

JUNE 14, 2016

The post How to Overcome the Top 3 A/E/C Content Marketing Challenges appeared first on circle S studio.

Content Marketing 60

Content Marketing Content Marketing 60

Content Standard

JUNE 14, 2016

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. I became a marketer a year out of college and got in the door with my love for writing and storytelling. The first digital consultancy I worked for crafted and curated stories for a wide range of clients, from thriller authors to Healthcare IT clients.

Paid Search Agency 46

Paid Search Agency Work Management Marketing Management Storytelling 46

QuanticMind

JUNE 14, 2016

When it comes to learning the latest SEM tactics, tips, and techniques, you can’t beat the upcoming SMX Advanced conference —next week, June 22nd and 23rd in Seattle. Designed for experienced search marketers, SMX Advanced is packed with experts from companies such as Google, Microsoft, Conde Nast, TripAdvisor, and many others offering actionable information and advice.

Search Engine Marketing 40

Search Engine Marketing Conference Search Marketing SEM 40

Hubspot

JUNE 14, 2016

Personalization is a growing segment of online marketing. If in the past a one-size-fits-all was enough, today’s audience demands more. The idea behind personalization is a straightforward one: personalize your message and you’ll see better results. Think about it like calling someone by their name instead of just shouting, “Hey you”; in which case are you more likely to get a response?

Newsletter 38

Newsletter Personalization Case Studies Click Rate 38

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

JUNE 14, 2016

We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients!

Tools 127

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 127

PureB2B

JUNE 14, 2016

Local communities are the first customers of almost every business, regardless of what industry they may be in. Small to medium-sized enterprises, in particular, work usually work by building a solid local customer base first, as this foundation enables them to grow steadily and to expand their customer reach later on. Marketing products and services to your local community, however, can still be quite a challenging task.

Lead Generation 76

Lead Generation Paid Content Lead Scoring Lead Ranking 76

Hinge Marketing

JUNE 14, 2016

Websites are the hub of visibility for professional services firms. And the rise of website traffic can be a key indicator for your firm’s success in raising its visibility and online reputation. A drop in traffic, however, could be a sign that your website may be suffering from a number of common problems. When it comes to website design and development, professional services firms that commit these common lapses hurt their ability to compete and engage its audiences.

CMS Development 53

CMS Development Marketing Automation Services Design Marketing Websites 53

PureB2B

JUNE 14, 2016

Local communities are the first customers of almost every business, regardless of what industry they may be in. Small to medium-sized enterprises, in particular, work usually work by building a solid local customer base first , as this foundation enables them to grow steadily and to expand their customer reach later on. Marketing products and services to your local community, however, can still be quite a challenging task.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Vidyard

JUNE 14, 2016

Did you know that 92% of marketers worldwide believe account-based marketing, or ABM, is important to their marketing efforts? Why is ABM such a loved strategy? As Doug Kessler, Creative Director and Co-founder of the B2B Marketing Agency, Velocity, says : For most B2B marketing teams, the elephant in the room is that there aren’t enough elephants in the room.

Account Based Marketing 53

Account Based Marketing ABM Paid Search Agency Marketing Automation Services 53

GreenRope

JUNE 14, 2016

CRM for Legal Professionals. Relationships can be hard to manage and track, but with CRM legal professionals can easily take control of their lead and contact management. Traditionally, lawyers have not paid much attention to marketing themselves and maintaining their client relationships. Traditionally, there is a lack of attention that lawyers give towards their personal marketing, along with maintaining their client relations.

CRM 40

CRM Marketing Automation Services Lead Nurturing Marketing Management 40

Convert

JUNE 14, 2016

SEO is an important factor for the success of any online business. However, with over 200+ Google ranking factors to consider from finding out the best SEO factors that can help you optimize your site can be a daunting task. Also, since these factors are a combination of both on-page as well as off-page SEO.

SEO 40

SEO Google Optimization Best Practices 40