Wed.May 25, 2011

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There really is an ROI in Social Media – I’ve seen it!

Buzz Marketing for Technology

I really don’t get it. I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding yourself? In my mind this is the reason why the CMO tenure is a tender 22 months because they aren’t able to find a way to deliver meaningful results.

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Why You Should Be Happy Before You Blog

Writing on the Web

Three Keys to Blogging When you Are Happy. A guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling.

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Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. It is an excellent approach, and I think most comments missed the point. Facebook marketing and email marketing are both about developing an audience that allows you to engage over time.

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Value + Offer: The 3 Levels of Blended Content

Convince & Convert

Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. Companies must now create their own attention to promote products and services. To do so in the past, we interrupted interesting content with offers for products and services.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Free Marketing Books for Kindle from Amazon

Adobe Experience Cloud Blog

by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book. That said, it can get expensive buying every new book that hits the market. According to 800ceoread.com , there were over 11,000 new business books released last year alone—and I think that’s a conservative estimate. So instead of going broke, I thought I would see what free books I could find for my new Kindle.

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Marketing Lessons From Mom’s Best Advice

Hubspot

Let's face it, mom has taught us a lot over the years. From showing us how to brush our teeth in our early years to teaching us about love as teenagers and offering wisdom about how to be a successful, happy adult as we've grown older; in one way or another, our mothers have helped mold us into the people we are today. In the shadow of Mother's Day, I got to thinking about the many lessons I've learned from my mother and which ones could be applied to marketing, and I realized that, hey, there a

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5 Steps to an Awesome B2B Facebook Page

Hubspot

Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. While it might make sense for B2B companies to start with a business-focused network like LinkedIn, Facebook certainly has its own place in B2B social media strategy. If you're curious about how, check out 25 B2B companies that have already done it well.

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8 Steps to a Killer Social Media Newsroom for Inbound PR

Hubspot

Creating remarkable content can be a great way to generate inbound media coverage for your business. In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Heck, at HubSpot, we do it, too! But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about

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How to Transform Your Website With Four Magical Steps

Hubspot

Abracadabra. When it comes to business websites, there are only two kinds: Those that work, and those that don’t. The ones that work get found by search engines, generate leads, and help you convert those leads into prospects and paying customers. The ones that don’t work just sit there, ineffective or under-effective, taking up space and wasting precious time that could be better used to drive traffic and revenues.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.