Wed.May 25, 2011

Trending Sources

How to Close an Online Community Without Hurting Your Brand

Leader Networks

There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Some newcomers to the social media scene may not realize well-established online communities have operated for many years -- a few in excess of two decades! Traffic metrics are another valuable resource.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin. We write this blog to help salespeople make their numbers – as only about 50% do today. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. We hope you enjoy it. It’s a lot like dieting.

Buy 58

The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others

Conversionation

Last week George Orwell’s famous “All animals are equal but some are more equal than others” line from “Animal Farm”, his anti-totalitarianism novella, came to mind in an unusual context: customer service in a “social media world”. Do you remember the days of the Pareto principle? Businesses used to look at the top 20%, generating 80% of the revenue, customers first? Customer service rules.

Why You Should Be Happy Before You Blog

Writing on the Web

Three Keys to Blogging When you Are Happy. guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get a picture of the person reading your blog, in your mind’s eye. Who is your audience? How do you want to reach them? Everyone will know.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

12 Tips to Produce Compelling B2B Video

Social Media B2B

B2B marketers need to add video to their arsenal of skills in today’s online world. Video can sometimes tell a story quicker and easier than a written post, can humanize a company and can turn marketers into brand journalists. And a keyword-titled video seems to be more likely to show up in higher search results than a written post. Keep it Simple. Try to convey one or two ideas at the most.

Video 41

11 Ways to Improve Your Business Website

Sazbean

Yesterday we explored 7 reasons why business websites are still important. Once you’ve decided that your business website is a vital part of your online strategy, how do you improve it to make it work better for your business? Let’s take a look at ways you can improve your business website. Please feel free to add your own tips in the comments. Customer Needs – The #1 way to improve your business website is to have a clear understanding of your customer and potential customer needs. Why do they visit your website? What type of information are they looking for?

Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services. Altaf Shaikh. First up is Altaf Shaikh , our email expert. Email Marketing is Not Standalone.

Turning an online relationship FAIL into friendship

grow - Practical Marketing Solutions

Lori Witzel, a newcomer to our community, asked me a good question the other day. “Did you get any phone calls? You left me hanging!&#. What kind of a friend is that? So I vowed to do better.  In that post I issued a blanket invitation for my blog community to call me. It was a risky move. Many thousands of people read my blog every day! allocated time each week for community chit-chat.

Need a great speaker for your B2B marketing event?

Fearless Competitor

Got a big user group meeting or content marketing event coming up? Need a fun and engaging speaker? Hire the Fearless Competitor as your speaker. Click on my face to learn more. Jeff Ogden, the Fearless Competitor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Filed under: Guest appearances. Guest appearances

Class 32

7 Misconceptions About the New EU Privacy Regulations

It's All About Revenue

by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. But, like other very recent end-of-the-world predictions, the day will probably come and go without much fanfare. Nevertheless, the new directive does mean changes for marketers in the EU. With that in mind, we thought we’d clear up some of the common misperceptions around the new regulations. Well, not exactly.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Whom are you targeting? Participation inequality

Fearless Competitor

B2B Lead Generation | Huge Differences in Participation. wish to share with our readers an interesting observation. read it most recently in the book by Brian Solis, Engage , (Chapter 20, pages 243-267) but I’ve seen it previously too. And I’ve observed it first-hand. The bottom line:See that tiny yellow sliver? Those are the Producers. They are rare indeed. and are exceedingly rare.

Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for  Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. It is an excellent approach, and I think most comments missed the point. Facebook marketing and email marketing are both about developing an audience that allows you to engage over time. Facebook is (part of) Email Marketing 2.0. The most important part of the heading isn’t Facebook, it is Email 2.0. But email marketing is a one-way blast channel. Email Marketing 2.0

Link to us

Fearless Competitor

Organic search is our #3 source of traffic to Find New Customers , but you can help us make it even bigger. Google loves inbound links so we made a simple page that you can use to link your blog or website to Find New Customers. Link to us. Just copy the text from the link and paste it to keywords on your blog or website. Thank you. Filed under: Business relationships , Fearless Competitor , Find New Customers. Business relationships Fearless Competitor Find New Customers

Link 24

There really is an ROI in Social Media – I’ve seen it!

Buzz Marketing for Technology

I really don’t get it. recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding yourself? This is a classic scenario that has to stop and I bet it will after the market rejects these CMOs over and over again.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Speaking at the 140 Conference Long Island

Fearless Competitor

Speaking at the 140 Conference Long Island. fearlesscomp (Jeff Ogden, President of the B2B Lead Generation  consultancy, Jeff Ogden. Find New Customers , will be a featured speaker at the 140Conference Long Island to be held at Touro Law Center, tomorrow May 26th. Why me? fearlesscomp gets a perfect Twitter score of 100 out of 100 and was a featured guest on HubspotTV recently. What do you think?

Free Marketing Books for Kindle from Amazon

Modern B2B Marketing

by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book.  That said, it can get expensive buying every new book that hits the market.  According to 800ceoread.com , there were over 11,000 new business books released last year alone—and I think that’s a conservative estimate. All Employees Are Marketers. Write Good or Die. Mobile Marketing Playbook.

Doing Business as Unusual: Customer Service

Social Marketing Forum

Companies can’t simply use new technology to prop up the status quo – they have to change the way they think and operate – it’s no longer business as usual. Cross-channel Customer service BT CRM customer service customer support social media

Brilliant! Bold Creative and an Integrated Perspective Pays off.

PWB Marketing Blog

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Creating a Social Content Audit

B-to-B Labs

So how do B2B marketers know that the content we’re pushing out there actually meets the needs of the people we desire to reach. While it’s not like we’re completely guessing, do we really ever KNOW for certain that the content that we’re building and promoting is on topic?  Do we really get the subtleties of the [.]. CMO Strategy Content Marketing Digital Planning Social Media Strategy

5 Stories About EU Privacy Rules: A Daily Roundup

It's All About Revenue

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. So in that spirit we thought we’d present a round up of today’s news about the EU privacy directive. ZDNet let us know that businesses in the UK will get some breathing room. Is it “prior” or “informed”?

Marketing Lessons From Mom’s Best Advice

Hubspot

Let's face it, mom has taught us a lot over the years. From showing us how to brush our teeth in our early years to teaching us about love as teenagers and offering wisdom about how to be a successful, happy adult as we've grown older; in one way or another, our mothers have helped mold us into the people we are today. Marketing Lessons From Your Mom. 1. Share! Their moms would be proud. 2.

From "Greed is Good" to "Green is Good" - Why Some Professional.

Marketri

4

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How Does Your Inside Sales Team Define A Lead?

Sales Prospecting Perspectives

At AG we are always talking about what defines a lead. “Was that conversation a lead?”, ”, “When will it be a lead?” ” and “What does it need, to be considered a lead?” ” Part of managing a team of BDRs and clients is staying true to what we define a lead as, and how that is delivered. We all get excited to speak with identified prospects with the influence to make a decision or evaluation, but walking the fine line between interested vs. qualified opportunity is something worth addressing. They are leads, aren’t they? No shows.

5 Steps to an Awesome B2B Facebook Page

Hubspot

Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. While it might make sense for B2B companies to start with a business-focused network like LinkedIn, Facebook certainly has its own place in B2B social media strategy. If you're curious about how, check out 25 B2B companies that have already done it well.

Google's Guide to Building High Quality Sites | PWB Marketing Blog

PWB Marketing Blog

INFOGRAPHIC: The Real Cost of Social Media

Client Bridge

From Focus, here's an infographic that looks at the expenses associated with running a social media campaign. View Original Article

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

How to Transform Your Website With Four Magical Steps

Hubspot

Abracadabra. When it comes to business websites, there are only two kinds: Those that work, and those that don’t. The ones that work get found by search engines, generate leads, and help you convert those leads into prospects and paying customers. Here are a few tips to help you make that transformation quickly, easily, and effectively. Take Me to Your Leads. To Blog, or Not to Blog?

My book's out - here's what's in it for you

Cloud Potential

Well, Dear Readers, my new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, is finally out there - in print and in ebook form, available everywhere (including Amazon , of course). wanted you to know what the book contains and what it can do for you. Not like all the others. read more.

8 Steps to a Killer Social Media Newsroom for Inbound PR

Hubspot

Creating remarkable content can be a great way to generate inbound media coverage for your business. In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Heck, at HubSpot, we do it, too! Here are our top 8 tips for creating a truly stellar one. 1.

A Different Kind of Influencer - Find Your Enthusiasts

The New Strategist

I have a really hard time putting any kind of stock in to a Klout score. It just seems extremely artificial to me. After all, a quick look at those with scores of 100 yields an awful lot of pop music personalities, whom I shall not name because they clearly do not need any additional referrals. Retweet their stuff? Buy their song on iTunes? Big deal. They’re not celebrities. They’re not experts.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Report Card Time: How to get a 90+ on your Website Grade

B2B Ideas @ Work

That anticipatory time in late spring, just before summer, is a reminder of the crazy phase at end of the school year when students are anxiously checking grades. In between completing projects and homework and cramming for final exams, there’s a big focus on seeking that elusive “A” grade. If you’re competitive like me, a grade of 89.5 Analysis: traffic rank, score summary.