Marketing Insider Group

NOVEMBER 10, 2014

'Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.” Brand attempts at Real time marketing have faired so poorly that there’

Paid Search Agency 186

Paid Search Agency Planning Advertising Agencies PR 186

Crimson Marketing

NOVEMBER 10, 2014

'Your company conducts quarterly budget reviews to determine how well projections aligned with performance. The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to pro

Budget Programs 170

Budget Programs Enterprise Management CMO Planning 170

The Point

NOVEMBER 10, 2014

'The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be.

Email Campaigns 159

Email Campaigns Demand Generation Agencies Campaigns Copywriting 159

Biznology

NOVEMBER 10, 2014

'I have several clients who have adopted agile marketing, and they are trying to make changes to their marketing systems as rapidly as possible. They are all large companies and they have big changes to make fast. But how do they know when they are moving too slow and when they are moving too fast? A big part of the decision revolves around the organization itself.

Planning 133

Planning Paid Search Agency Training Software 133

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Convince & Convert

NOVEMBER 10, 2014

'Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too.

Creativity 168

Creativity Content Blogger Copywriting 168

The ROI Guy

NOVEMBER 10, 2014

'According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014. This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% increase predicted at the start of the year, it is higher than the 2.1% annual growth indicated from the Spring update, led by healthier investments in devices, security and data center systems.

Gartner 71

Gartner Forecasting Spending Marketing Proposals 71

Hubspot

NOVEMBER 10, 2014

'The Dark Ages. For those of you unfamiliar with Medieval history, the Dark Ages refer to a period of crippling technological degradation. A time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio. During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched.

Personalization 61

Personalization Peer-to-peer Case Studies Trigger Marketing 61

The Freeman Company

NOVEMBER 10, 2014

'Two FreemanXP experts weigh in on the value of the face-to-face connection'

Business 80

Business 80

Hubspot

NOVEMBER 10, 2014

'There''s a big difference between people who know about your company and people who rave about your company. While the former is something almost all marketing teams strive to get more of, developing the latter is key to growing your business. So how do you get someone to not only know about you, but like you enough to engage with your company frequently, and maybe even tell others about you?

Merchandising 58

Merchandising Practices Best Practices Amazon 58

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Vidyard

NOVEMBER 10, 2014

One of McDonald’s most revered (and most parodied ) recurring menu items is the McRib. Following a wildly successful tie-in with the 1994 live-action adaptation of The Flintstones, the rib-shaped pork sandwich has made occasional appearances on McDonald’s North American menu, and attracted a cult-like following. Most recently, a photo was shared on social media supposedly depicting the less-than-appetizing pre-cooked version of the McRib, and it generated significant controversy.

Video Marketing 51

Video Marketing High Quality Lead Internet Marketing Comparison 51

Hubspot

NOVEMBER 10, 2014

'When we''re really young, it feels like we can''t wait to get to a certain age -- when we hit that magic year, suddenly new things unlock. We can drive! We can vote! We can have an alcoholic beverage! All of these "benchmarks" in life are thrilling to approach and pass. But after those benchmarks pass, it can feel a lot less exciting. The five- or ten-year marks start to remind us of the things that we haven''t accomplished yet -- especially if our peers or people we admire have alrea

Peer-to-peer 58

Peer-to-peer Advertising Benchmark Best Practices Business 58

Content Standard

NOVEMBER 10, 2014

Some days I feel like I’m in a movie where everyone is an extra on set. You know, the kind of film that follows around one character, only giving you (the viewer) a narrow perspective on the world. These days are why I write. Because if I’ve learned anything in the professional world, it’s that we’re all begging to be heard—whether that means in the workplace or outside of it.

Storytelling 40

Storytelling Opt-out Opt-in Trust Marketing 40

Brandfolder

NOVEMBER 10, 2014

Imagine you’re sitting with your grandparents on a warm summer evening, listening to a story from their glory days. Believe it or not, the telling of these tales is a.

Brand Identity 40

Brand Identity Branding 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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markempa

NOVEMBER 10, 2014

'Tweet Before my current role as manager of editorial content, I was the senior reporter for MarketingSherpa. As such, I interviewed hundreds of great marketers and industry thought leaders for case studies and how-to articles. I’m still writing some case studies, but not nearly at the pace I did for over four years. Because of that past, it is fun to have the tables turned on me, and a few weeks ago I agreed to be interviewed on the topic of marketing automation and small- to medium-sized busin

Marketing Automation Services 248

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 248

Convince & Convert

NOVEMBER 10, 2014

'Image via BigStockPhoto.com. When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. All representing some fine outreach marketing strategies. An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand.

Case Study 153

Case Study Case Studies Storytelling Studies 153

EMagine B2B Blog

NOVEMBER 10, 2014

'So you wrote new content for your website and now you’re ready to get it posted. Before you do that you’re going to want to optimize it for SEO. You spend all this time writing your blog post or web page, so lets make sure it gets found. In this post we are going to look at tips you can use to optimize your blog post. Title Tag. The purpose of a title tag is to briefly describe your page content to both your visitors and the search engines.

SEO 66

SEO Optimization Tagging Keywords 66

Content Standard

NOVEMBER 10, 2014

VisitBritain is kicking off the fall/winter travel season with a new slate of content marketing strategies, thanks to a renewed, bulked-up effort from Tumblr. The partnership will involve the “Discover Great Britain” Tumblr page—which incorporates GIFs, images, and original content—along with video content creation and native advertising distributed across all Yahoo platforms, including the Yahoo Travel magazine.

Marketing Budget 40

Marketing Budget Advertising Agencies Paid Search Agency Marketing & Strategy 40

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