ViewPoint

MARCH 10, 2015

'Don’t believe everything you read about executives not wanting to talk to vendors. Some years ago I learned that SVP and C-level executives are 2.5 times more likely to respond to quality voicemail and email than their junior reports. I was blown away! In this 5th and final installment of our series, I’ll explain why this is the case … AND why they are also substantially less likely to give up their digital body language via marketing automation.

Marketing Automation Services 223

Marketing Automation Services Marketing Qualified Leads Leads Lead 223

ANNUITAS

MARCH 10, 2015

'Today’s post is courtesy of Carla Johnson , CEO of Type A Communications. This post first ran on the Type A Communications blog September 30, 2014. For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources.

Forrester 184

Forrester Advertising Agencies Paid Search Agency CMO 184

Convince & Convert

MARCH 10, 2015

'Facebook. Instagram. Pinterest. Snapchat. Twitter (sometimes). Google + (RIP?). Houzz. Tinder. They all prominently feature photos from YOU as their primary streams of content. Hundreds of millions of photos are posted to social networks every day. So why do so many of them suck? I have three theories: 1. The disposable nature of social imagery. It’ll be forgotten soon, so why bother making it good?

Social Media 167

Social Media Media Social Networks Tips 167

Adobe Experience Cloud Blog

MARCH 10, 2015

'Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. And, I think it is going to change even more in the next 5. Change has become the new normal, and as marketers, we need to adapt. Today’s customers have a 24/7 mentality. And our success is no longer just based on how clever we are, but how adept we are at connecting with customers at the speed of today’s digital world.

Rules 105

Rules Planning B2B Thought Leadership First-Mover Advantage 105

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Convince & Convert

MARCH 10, 2015

'How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. But you just don’t want to change what you’re doing. Now, that comes off a bit negative, I know, but hear me out: Humans are inherently adverse to change.

Best Practices 158

Best Practices Social Media Work Management Planning 158

SugarCRM

MARCH 10, 2015

'The post Industry Insights Interview Q&A: Jason Hekl appeared first on Salesfusion.

Marketing Automation 91

Marketing Automation Automation B2B Marketing B2B 91

LEADership

MARCH 10, 2015

'“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C. We have been talking about the overlap between B2B and B2C marketing, the common challenges, the best practices that both types of companies can follow, etc. In today’s CMO Spotlight , we feature Jeremy Burton who is the President of Products and Marketing at EMC Corp.

CMO 61

CMO Work Management Product Marketing Management 61

Hubspot

MARCH 10, 2015

'Here at HubSpot, we''ve created several resources that can assist you during the website design or redesign process (like this Excel workbook , and this SEO guide ). But we also recognize that even if you''re considering a website redesign, you might not be ready to get into the nitty gritty of the redesign process quite yet. Maybe you''ve identified some issues with your site''s current design, but are still contemplating how you should correct those issues.

Design 60

Design Examples eCommerce Curation 60

Hinge Marketing

MARCH 10, 2015

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Dale Mulfinger, a Visible Expert in Architecture.

Ideal Customer Profiles 59

Ideal Customer Profiles Profiling Lead Ranking Word of Mouth 59

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

MARCH 10, 2015

'In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is "What report should I be viewing?" and "What data matters most?". While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at.

Analytics 59

Analytics Lead Ranking Cost per Lead PPC 59

KEO Marketing

MARCH 10, 2015

'A pair of social media channels recently added new tools and features that will be of major interest to marketers who run advertising campaigns on those networks. In an effort to help show users ad content that’s most interesting to them, and reward marketers who make an effort to create this content, Facebook recently announced the creation of the Relevance Score.

Features 55

Features Ads Campaigns Tools 55

Hubspot

MARCH 10, 2015

'Many of us who are grammar-conscious already know how to distinguish between their and there. We know that should of should be should have. And we’ve learned a comma is all the difference between eating dinner with Aunt Judy and eating Aunt Judy for dinner. But beyond the basics, there are still many words and expressions we''re prone to getting wrong.

Order 58

Order Research Examples Tools 58

Vidyard

MARCH 10, 2015

You’ve put in the effort to make engaging video marketing content, so why stop there? If your video just fades to black, you’re missing out on a huge opportunity. How would your video viewers know what to do next? What would encourage them to learn more about you or consider purchasing your product or service? Calls-To-Action (CTAs) aren’t just for text-based content and landing pages anymore.

Top of Funnel 50

Top of Funnel Marketing Automation Services Landing Pages Work Management 50

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Social Media

Hubspot

MARCH 10, 2015

'As a former freelancer who now hires freelancers, I have a unique perspective on the topic of working with people who write. I’ve ridden a rollercoaster of freelancer rates and experiences. And now, the market has finally realized what great freelancers (and editors) knew all along: Freelance writers may be a dime a dozen, but a good one -- who can not only write, but is also reliable -- is one in a million.

Work Management 57

Work Management Marketing Management Budget Programs Tips 57

Crafted Agency

MARCH 10, 2015

Do you need one agency? Or do you need three to tackle all of your B2B marketing efforts? In conversation with Sarah Sikowitz from Forrester Research, she reviewed the landscape of the digital marketing agency world.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

Hubspot

MARCH 10, 2015

'The most important and valuable piece of knowledge any business can have is the deep understanding of who their customer is. When speaking with sales and marketing organizations across North America, I share that the most important question a business can answer is, “ Who do we want to be a hero to ?”. It’s not enough to merely talk about it among the senior team and occasionally in sales meetings, nor is it enough to document your buyer personas and then cast them aside with your marketing pla

Buyer Personas 54

Buyer Personas Sales Cycle Lead Scoring Lead Ranking 54

SnapApp

MARCH 10, 2015

There’s so much great content out there – how do we know what to spend time reading? Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics. MarketingProfs reports on a recent study released by Regalix on how senior B2B marketing executives (mostly in the tech industry) think about analytics.

CMO 48

CMO Marketo Social Networks Hubspot 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

MARCH 10, 2015

'If you''re a marketing leader who knows the value of inbound marketing, you may have already implemented pieces of inbound into your overall marketing strategy. And you''re probably finding that you need to shift resources around -- or get more of them -- to make the changes needed to increase lead generation, reduce costs, and grow new markets. Another obstacle that could be standing between you and your vision for more effective marketing?

Lead Scoring 50

Lead Scoring Lead Ranking Inbound Marketing Paid Search Agency 50

SEMrush

MARCH 10, 2015

Are you challenged by slow page load times? You can shorten the time it takes to load your page and possibly improve your Google search ranking by altering your.htaccess file.What is an.htaccess file?An.htaccess file is a file used on Apache webservers to configure the server software. This is done so that the server software behaves in particular ways to either enable or disable certain functions that server features.

Marketing Websites 47

Marketing Websites Software Google Features 47

The Freeman Company

MARCH 10, 2015

'The industry is changing. Are you ready?

Event Marketing 40

Event Marketing Practices Best Practices Marketing 40

Biznology

MARCH 10, 2015

'Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on Medium.com ? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? Unless you’re preserving your precious bodily fluids — in this case your Google Juice — for SEO and SEM, you really should be cross-posting your articles onto platforms where you’ve already developed — or are developing — a reputation, a following, and a built-i

Linkedin 176

Linkedin SEM Advertising Mediums Banners 176

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Webbiquity

MARCH 10, 2015

'Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. What’s the next new tactic, channel or trend we need to have on our radar? Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics?

B2B Marketing 201

B2B Marketing Trade Show B2B Paid Search Agency 201

Hubspot

MARCH 10, 2015

'When you have a big list of inquiries, how do you determine which inquiries are the most qualified prospective students for your school? Are you sending all leads to the admissions team, or are you sending only the qualified students to the admissions team? To save everyone time, effort, and headache, you can capture data to help pre-qualify prospective students before they apply, or before they get to admissions.

Landing Pages 50

Landing Pages Sales Qualified Leads Lead Qualification High Quality Lead 50

Content Standard

MARCH 10, 2015

Marketing Land reports Pinterest is currently testing a new feature: a multi-image carousel that attaches several photos to a single pinned post. This is just one of several in-testing features aimed at increasing the social network’s appeal among advertisers, and it matches similar features recently deployed by Facebook and Twitter. The new carousel feature will accommodate advertisers who want to attach multiple images to a promoted piece of content.

Advertisements 40

Advertisements Advertising Cost Per Thousand CPM 40

Hubspot

MARCH 10, 2015

'Don''t get your best ideas in the shower? That''s okay. As it turns out, most great ideas aren''t conjured during a morning shampoo. Instead, they''re a result of a process -- one influenced by both our intuition and a variety of external factors. In other words, you can create an environment that fosters creative thinking. How? Check out the infographic below from Bluescape to learn what the lifecycle of an idea looks like and how to cultivate an effective idea generation strategy.

Creativity 57

Creativity Product Generation Process 57

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing