B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
Sales Engine
MAY 19, 2016
In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. This is a primary role for content marketing programs in the B2B space, especially when an outside sales force is being deployed to sell a complex product or service.
Let's personalize your content